
Strategy and business development in China
Lyon Area, France

Strategy and business development in China
Lyon Area, France
Married, 2 kids.
WHAT I WANT:
To be invested in a challenging corporate development plan, to lead a team, to build competitive advantages;
To become known to the leaders who are searching solutions for their business development;
To live around things I like.
I AM:
ready to work anywhere in France or overseas but China is my favorite country.
feeling empathy; intuitive; authentic; fair.
I LIKE:
team building, exceling my self and making people excel themselves, reaching targets, going beyond expectations, convincing people;
leaders who put profitability on human service, leaders who can listen and take into account external advices, leaders who can have a long term vision;
China, asian culture, sport, cinema, common sense and French brandy Armagnac.
I DON'T LIKE:
to do the same things many times, working with individuals, failures of strategy implementation, uncertainty avoidance;
leaders obsessed by short term results and scared by failure, leaders who don't respect human resources in the name of the profitability;
opportunistic people, broadcast news, injustice, humorists who think that they can say anything, rights when hiding duties, pessimism.
I HAVE:
15 years'experiences: 6 as strategic consultant and 9 in a Swiss-German MNC employing 40 000 people in the world as Marketing Manager for the French subsidiary company (2000 pers., €350M), Marketing Director Asia-PAC., and Sales Director for the Chinese subsidiary company, based in Shanghai (2000 pers., €300M).
Executive-MBA in 2008-2009 at EM LYON, to improve my financial skills.
Work in English, Mandarin notions.
Experienced in growing business in France and Asia for a multinational company in the equipment sectors. Defined and implemented new sales strategy. Built strong teams and increased profitability by costs optimization, standardization, and improved processes. Conducted change management.
Live and work in Asian culture.
Change management, sales management, marketing, strategy, business development.
(Educational Institution; 201-500 employees; Education Management industry)
September 2008 — Present (1 year 4 months)
I have followed an Executive MBA during 1 year and now write a paper to be graduated.
(Construction industry)
November 2005 — January 2009 (3 years 3 months)
Member of management committee. In charge of the successful launch of a new Group Product Line with the aim to penetrate a new market segment in China, to increase market share and profitability. Conducted change management by focusing on sales activity (100 direct employees and 250 sales representatives/agents). Supervised Marketing Department in China (7 staff), managed directly KAM team (5 staff). Directed external agency (market survey, strategy, assessment, advertising…). Business traveling in China: Guangzhou, Shenzhen, Hangzhou, Nanjing, Tianjin, Beijing, Shenyang, Kunmin, Hainan, Chongqing, Lijian.
(Privately Held; Mechanical or Industrial Engineering industry)
February 2006 — September 2008 (2 years 8 months)
Promoted to this position to manage the global business expansion objectives of the company.
Supported all aspects of strategic planning for China, Korea, Australia, New Zealand and
South East of Asia markets development, including marketing plans.
Handled implementation of new corporate branding in AP.
(Privately Held; 10,001 or more employees; Mechanical or Industrial Engineering industry)
February 2000 — February 2006 (6 years 1 month)
T.O. 300 M, 2000 employees
Developed marketing activity in the new building segment sales with the aim to increase
market share and strengthen position Nr 2 position in France.
Conducted change management focusing on sales people (50 staff).
Directed external agency to create and implement marketing materials.
Member of Global Group work team in CRM Tools.
(Market Research industry)
January 1994 — January 2000 (6 years 1 month)
Marketing studies’ consultancy, leader on the French construction market.
T.O. € 3 M, 15 employees
Project Director, member of the board
Development of value add projects for clients – analysis, commercial network, forecasting, for major players in the construction sector, whether in the industry (Lafarge, ICI, Imerys) or the retail sectors (Castorama, Point P…)
MBA , Executive management , 2008 — 2009
STEGE , Management , 2003 — 2004
Step 1 of executive STEGE in management - 100 hrs
Master , Marketing, sales , 1988 — 1992