Sales & Marketing expertise
Lyon Area, France
Sales & Marketing expertise
Lyon Area, France
Seasoned sales & marketing management, experienced in growing business in France and Asia for a multinational company in the equipment sectors with a focus on improving sales management and marketing activities. Defined and implemented new sales strategy. Built strong teams for mid terms success and increased profitability by costs optimization, standardization, and improved processes. Conducted change management. Energized by sales wins, strong team work, repeat customers and turning data into value added. Expert in market analysis and study. Consulting in marketing and sales management.
Change management, sales management, marketing, strategy, business development
(Educational Institution; 201-500 employees; Education Management industry)
September 2008 — Present (11 months)
I follow an Executive MBA during 1 year
(Privately Held; 10,001 or more employees; Mechanical or Industrial Engineering industry)
January 2006 — August 2008 (2 years 8 months)
Member of management committee. In charge of the successful launch of a new Group Product Line with the aim to penetrate a new market segment in China, to increase market share and profitability. Conducted change management by focusing on sales activity (100 direct employees and 250 sales representatives/agents). Supervised Marketing Department in China (7 staff), managed directly KAM team (5 staff). Directed external agency (market survey, strategy, assessment, advertising…). Business traveling in China: Guangzhou, Shenzhen, Hangzhou, Nanjing, Tianjin, Beijing, Shenyang, Kunmin, Hainan, Chongqing, Lijian.
(Privately Held; 10,001 or more employees; Mechanical or Industrial Engineering industry)
January 2000 — January 2006 (6 years 1 month)
Developed marketing activity in the new building segment sales with the aim to increase market share and strengthen position Nr 2 position in France.
Conducted change management focusing on sales people (50 staff).
Directed external agency to create and implement marketing materials.
Member of Global Group work team in CRM Tools.
(Privately Held; 11-50 employees; Market Research industry)
January 1993 — January 2000 (7 years 1 month)
Marketing study and consultant for building industry
STEGE , Management , 2003 — 2004
Step 1 of executive STEGE in management - 100 hrs
Master , Marketing, sales , 1988 — 1992