LinkedInSusie Sugden

Susie Sugden

Managing Director at Vela Asia

Greater Jakarta Area, Indonesia
  1. PT SITTI Teknologi Indonesia,
  2. Rocket Internet AG,
  3. The Boston Consulting Group
  1. University of Amsterdam

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University of Amsterdam

University of Amsterdam

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An e-commerce and retail expert based in Indonesia since 2011, specializing in digital marketing and merchandising. Co-founded Indonesia's biggest e-commerce site, managed a major local online contextual advertising network. In 2012 co-founded Vela Asia, to provide turnkey e-commerce solutions for local and international businesses looking to sell online in Indonesia. See for more details.

Specialties: Tech startups, retail, merchandising strategy, (online) marketing, digital


Managing Director

Vela Asia
– Present (2 years)Greater Jakarta Area, Indonesia

Vela Asia ( provides complete e-commerce solutions for companies looking to access Indonesia’s growing online population. We build cutting edge e-commerce stores, attract and retain customers through online marketing, manage warehousing and make sure deliveries are made on cost and on time.

Responsible for front end and digital marketing.

Managing Director

PT SITTI Teknologi Indonesia
(10 months)Greater Jakarta Area, Indonesia

SITTI provides contextual online advertising across a network of thousands of websites and blogs in the Indonesian language. It was established in 2010.

Managing Director - Lazada Indonesia

Rocket Internet AG
(5 months)Greater Jakarta Area, Indonesia

Senior Associate

The Boston Consulting Group
(2 years)


The Boston Consulting Group
(3 years)

Management Consultant

Coffey International Ltd
(1 year)


  1. Indonesian


  • Business Strategy
  • New Business Development
  • Marketing
  • Digital Marketing
  • Internet
  • E-commerce
  • Internet Entrepreneur
  • Retail
  • Start-ups
  • Cross-functional Team...
  • Online Marketing
  • Economic Development
  • Marketing Strategy
  • Strategy
  • Management Consulting
  • Analytics
  • Entrepreneurship
  • See 2+  See less


University of Melbourne

LLB, BCom, Dip Arts, Law, Economics, Political Science

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