Director, Product Marketing at Accellion
San Francisco Bay Area
- Current
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- Director, Product Marketing at Accellion
- Owner at Brown & Associates
- Past
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- Host and Producer at Grandma's Computer/Love the Web
- Product Launch Manager at Kaiser Permanente
- Marketing Project Director at Cisco
- Director, Marketing & Communications at HealthCenter Internet Services
- Communications Consultant at Intel
- Product Launch Marketing Manager at Sun Microsystems
- Recommended
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4 people have recommended Susan L. - Connections
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93
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- Industry
- Information Technology and Services
Susan L. Brown’s Summary
Creative, resourceful Marketing, Communications & Training group with demonstrated results in integrated strategic and tactical marketing communications including planning and directing product and service launch programs for companies from major corporations (Kaiser Permanente,Cisco Systems, Intel, etc.) through start-ups.
Specializing in creating and implementing differentiating strategies for healthcare, new technologies and web-based products and services. Skilled in sourcing and contract negotiation. Expertise in messaging and content creation (all media and vehicles), project management, sales training and team building. Award-winning website, collateral and video/multimedia writing/direction/production.
Recently we created a lead generation program for a client which resulted in 150 new leads, of which 20 sales (each $50K+) were made within 5 months.
We execute great ideas!
Susan L. Brown’s Specialties:
Healthcare IT, proposals, lead generation programs, writing/producing marketing collateral, resources purchasing, sourcing and budgeting, strategic business process planning and implementation, creating and producing video, multimedia, web and print integrated proposals, writing and developing web-based training programs
Susan L. Brown’s Experience
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Director, Product Marketing
Accellion
(Privately Held; 51-200 employees; Computer Software industry)
November 2007 — Present (1 year 9 months)
Brand marketing, web site/lead gen traffic growth, web site content, marketing materials' development and distribution, US and international pr and marketing direction. Initiate and manage strategic alliances' relationships including VMware and Intel.
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Owner
Brown & Associates
(Privately Held; 1-10 employees; Management Consulting industry)
February 2000 — Present (9 years 6 months)
Creative, resourceful Marketing, Communications & Training group with demonstrated results in integrated strategic and tactical marketing communications including planning and directing product and service launch programs for companies from major corporations (Kaiser Permanente,Cisco Systems, Intel, etc.) through start-ups. Specializing in creating and implementing differentiating strategies for healthcare, new technologies and web-based products and services. Skilled in sourcing and contract negotiation. Expertise in messaging and content creation (all media and vehicles), project management, sales training and team building. Award-winning website, collateral and video/multimedia writing/direction/production. We help companies transition from technical marketing to customer-focused results!
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Host and Producer
Grandma's Computer/Love the Web
(Marketing and Advertising industry)
2005 — 2007 (2 years)
Originally produced on cable and on the web, (www.grandmascomputer.com), Love the Web is a lifestyle video and web series showing how to take advantage of sites for doing anything that enhances people's lives, from travel, to internet dating, investment and retirement strategies and of course, shopping! Watch for the new lovetheweb.com in coming weeks.
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Product Launch Manager
Kaiser Permanente
(Non-Profit; 10,001 or more employees; Hospital & Health Care industry)
July 2004 — January 2007 (2 years 7 months)
Led team on to market to and train providers and staff throughout N. CA for the largest business process change ($6B) in the US for Kaiser Permanente, to change from paper processes to electronic clinical applications. Presented to 300+ participants as well as "elbow to elbow" 1:1 training, which resulted in high ratings and smooth transition.
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Marketing Project Director
Cisco
(Public Company; 10,001 or more employees; CSCO; Computer Networking industry)
2003 — 2004 (1 year)
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Director, Marketing & Communications
HealthCenter Internet Services
(Privately Held; 51-200 employees; Hospital & Health Care industry)
1997 — 2000 (3 years)
HeatlhCenter was a healthcare software manufacturer in the cardiovascular imaging area. Besides leading the total marketing strategy and implementation, I initiated strategic alliances, including an alliance with the American Heart Association, a $400M organization, to leverage our technology on their new website. I also spearheaded the development of a consumer healthcare web tool kit; the Resource Center, which gave access to information and ability to map patients' own progress on their health.
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Communications Consultant
Intel
(Public Company; Management Consulting industry)
1993 — 1996 (3 years)
I was fortunate to be able to work with Dennis Carter on the "Intel Inside" campaign, including writing and producing executive presentations for C-level executives.
It was a great learning and creative experience. -
Product Launch Marketing Manager
Sun Microsystems
(Public Company; JAVA; Computer Hardware industry)
1992 — 1995 (3 years)
I led a team to launch the SunSparc II--which was Sun's attempt to launch a product into the WinTel market--it turned out to be too complex engineering-wise (too difficult to install, etc.) but actually was critical to the spread of Java. I call it the "drop of water into the ocean" effect--you don't always know the results of an action!
Additional Information
Susan L. Brown’s Honors:
NY Int'l Film and Television Festival, 1998
Silver Award
UC Berkeley/Deloitte and Touche BioExec Program; Scholarship recipient
Susan L. Brown’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
