
Information Architecture / Interaction Designer
London, United Kingdom

Information Architecture / Interaction Designer
London, United Kingdom
Have ten years proven experience in complex business and systems environments, working with cross disciplinary teams, management, and clients through all development phases. From concept to launch of complete redesigns, migration, and new product implementation and integration.
Manage and lead small teams of user experience architects, usability specialists, copy writers and designers as Art Director, Site Director and Head of User Experience.
Specialize in dynamic data base driven ecommerce and enterprise web sites and web application interaction design and information architecture. With emphasis on faceted asset meta data utilization for search and content management.
Veteran champion of user centered design techniques. Have wrote and conducted various contextual and observed studies, workshops and tests for international participants. Am versatile with approach to UCD methodologies.
Background includes graphic design and art direction in entertainment, games, and publishing industries. Four years tenured instructor at Seattle's School of Visual Concepts.
Dynamic search and data base driven web sites. Ecommerce interaction design, information architecture, business analysis, usability testing and research, requirements and functional specifications authoring for commercial sites and backend web application development and implementation. Art direction, creative direction, site direction, brand development.
(Privately Held; Internet industry)
March 2009 — Present (5 months)
Manage small team consisting of Usability Specialist and Sr. User Experience Architect. Represent User Experience to clients. Resource planning and recruitment of freelance staff. Review and mentoring on UE deliverables. Support sales activity and preparation of pitch materials for new business development. Hands on information architecture and interaction design for financial services, ecommerce and transportation web sites and applications.
Tobias and Tobias is a London agency that provides full service design and build solutions for financial, transportation, and ecommerce web sites.
(Privately Held; Internet industry)
February 2008 — February 2009 (1 year 1 month)
Information architecture and interaction design for blue chip financial services institutions and transportation client base web sites.
IA and ID Projects Include:
• Leading fund manufacturer and distributor financial investment services redesign project
• Communication site for Thameslink Programme.co.uk
• Two investment bank SharePoint intranets
Provide:
• Content and data audit spreadsheets
• Wireframes of new Endeca faceted search facility
• Wireframes of client and account management secure sites
• Navigation and content management SharePoint delivery schematics
Tobias and Tobias is a London agency that provides full service design and build solutions for financial, transportation, and ecommerce web sites.
(Public Company; 1001-5000 employees; LBI; Internet industry)
October 2007 — December 2007 (3 months)
• Designated to the Wealth and Health portfolio. Assigned to lead the design of a prototype for a large investment banks intranet project.
LBI is the leading European full service and fully integrated digital agency network servicing clients with marketing and technology solutions.
(Sports industry)
January 2006 — August 2007 (1 year 8 months)
betfair.com
Sr. Information architect:
• Creation of UML schematics, flowcharts, site maps, and wireframes
• Navigation and interaction design
• New product development solutions in high fidelity page mock-ups
• User experience research and analysis
• Italian Sportsbook concepts and user testing prototype
Product launches include:
• Betfair portal redesign
• Multiples Bet Sporting Exchange product release
• Aggregated Football Zone product release
• Starting Price Bet Sporting Exchange product release
Betfair is the world's biggest online betting community. Betfair has grown into a multi-billion dollar business (5th largest online business). The company now has in excess of two million registered customers. Betfair is a major investor in new technology and employs over 400 engineers to produce one of the fastest and most resilient betting platforms available on the internet. Betfair processes more than 5 million transactions on an average day - more than all the European stock exchanges combined - and settlement is immediate. 99.9 per cent of transactions are completed in less than one second.
(Privately Held; 51-200 employees; Internet industry)
October 2002 — June 2005 (2 years 9 months)
Site Director/Web application design specialist:
• Redesign and launch of ecommerce web site supporting three currencies, six languages, and three digital media types
• Information architecture, flowcharts, wireframes, page mock-ups, functional specifications
• Requirements gathering and business analysis for new development
• Content management and localization
• Contextual usability study design, recruitment, orchestration, analysis and final report presentation
• Evaluate and provide solutions for improved user experience, client services and data integrity
• Outsourcing and staffing of QA testing
• Introduction of production methods, procedure tools and documentation systems
• Staff and client training
• Oversee small web design team and online marketing presentation and tools
Digital Vision was a leading publisher of royalty-free image and multi-media content for the creative industry. Acquired by Getty Images in 2005.
(Public Company; 1001-5000 employees; GYI; Internet industry)
September 1998 — June 2002 (3 years 10 months)
gettyimages.com
Information architect/user interface designer:
Design and implementation of new functionality on e-commerce portal and web applications.
• Information architecture, navigation and interaction design
• Site structure and use case business requirements analysis
• Creation of flowcharts, site maps, scenarios, personas, and functional specifications
• Production of screen mock-ups, templates, and final graphics.
• UI for white label shopping cart feature on Media Manager
Work closely with usability specialists, developers, and engineers on a SQL/ORACLE/ASP/XML/CSS/ JS/C++/.net backend.
Senior web designer: photodisc.com
• Design and preparation of final graphics for all marketing content
• User interface design and localization
• HTML development and implementation of e-newsletter
• Redesign of CD Store
Getty Images the leading provider of imagery and film to communications professionals. Serves an average of 2.3 million unique visitors monthly.
Open Source, IMC, Yoga (certified as a Jivamukti Yoga Teacher), Photography, Travel, Music, Film.
In Art Direction and Graphic Design:
* Selected artist from the competition, DPI (Digitally Propelled Ideas) exhibition at Kellogg Univ. Art Gallery, CA St. Polytechnic University, Pomona, 2000.
* Selected Juror and awarded Art Director for the Fourth and fifth Annual Spectrum International Competition for Fantastic Art, 1997, 1998
* Best overall Collectible Card Game Art, Reader's Choice Award, SCRYE Magazine, 1996
* Best Graphic Presentation of a Board Game, 1996 Origins Award
* Best Cover Design, 1996, The Seattle Arts Festival
* Addy for typography on Santa Fe Trails Metro ID, New Mexico, 1992