Managing Director, Wharton Interactive Media Initiative, The Wharton School of the University of Pennsylvania
Greater Philadelphia Area
- Current
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- Managing Director, Wharton Interactive Media Initiative, Lecturer in Marketing at The Wharton School of the University of Pennsylvania
- Past
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- Director of Business Development at Neighborhood America
- VP, Digital Business Strategies at American Business Media
- Editorial Director at Putman Media
- Senior Editor at Cahners Business Information
- Founder at Open Window Publishing
- Education
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- Massachusetts Institute of Technology - Sloan School of Management
- Northwestern University - Kellogg School of Management
- DePaul University
- William Jewell College
- Recommended
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2 people have recommended Steve - Connections
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301
connections
- Industry
- Online Media
- Websites
Steve Ennen’s Summary
expert in integrated media strategies, integration of online community and networks, mobile messaging, data/metrics and digital content management strategies
specialist in digital information delivery, business development, development of new digital revenue streams; consultant to media companies on digital transformation; expert in metrics and analysis, publishing, and integrated marketing.
educator in digital marketing, metrics
award-winning print journalist
judge of print and online editorial competitions
redesigned multiple Web sites
started MediaPace blog
Built ABM's Video Network
Implemented podcasts, webinars and more
Adjunct Instructor, magazine sales and marketing with digital emphasis, New York University
Steve Ennen’s Specialties:
online community/engagement strategies
interactive media
data and analysis
team building and leadership
digital growth strategies
web and marketing analytics
site navigation
SEO
online film editing
podcasts
Steve Ennen’s Experience
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Managing Director, Wharton Interactive Media Initiative, Lecturer in Marketing
The Wharton School of the University of Pennsylvania
(Educational Institution; Higher Education industry)
2007 — Present (2 years )
Wharton Interactive Media Initiative is the authoritative thought-leader for issues related to interactive media and its impact on broader business matters. WIMI focuses on well-validated, data-driven research that will drive winning strategies for media, marketing and consumer brands, and also fuels the study of interactive media in the academic and business arenas.
Also, Lecturer in Marketing, Wharton School -
Director of Business Development
Neighborhood America
(Privately Held; 51-200 employees; Computer Software industry)
December 2007 — August 2008 (9 months)
technology partner building enterprise social networks, user-generated and mobile marketing solutions for media, marketing and consumer brands
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VP, Digital Business Strategies
American Business Media
(Non-Profit; 11-50 employees; Publishing industry)
January 2004 — October 2007 (3 years 10 months)
advised traditional media companies in new digital product development, business development. Consulted with media and marketing companies on ways to address digital media demands, digital product and web site development, etc; best practices and standards and pricing strategies.
Expert in online communities, content strategies, online video, blogs, writing for the web and digital marketing strategies -
Editorial Director
Putman Media
(Privately Held; 51-200 employees; Publishing industry)
2000 — 2004 (4 years )
oversaw all editorial strategy and assisted in business development for suite of food industry publications; helped launch Wellness Foods magazine, Wellness Foods China, Welllness Foods Europe and also Food Creation magazine. Products won numerous editorial quality awards.
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Senior Editor
Cahners Business Information
(Privately Held; 1001-5000 employees; Publishing industry)
January 1998 — January 2000 (2 years 1 month)
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Founder
Open Window Publishing
(Privately Held; 1-10 employees; Marketing and Advertising industry)
1992 — 1996 (4 years )
Founded a media relations and marketing firm based in Unionville, PA. For nearly four years, we worked with non-profit and for profit institutions in the creative, buying, and media relations areas. OWP published “The Next Day” a magazine of arts and literature.
Steve Ennen’s Education
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Massachusetts Institute of Technology - Sloan School of Management
Exec program , marketing , 2007
Strategic Marketing for Technology Executive, first in a series
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Northwestern University - Kellogg School of Management
exec education , Media Management , 2003 — 2003
- Activities and Societies:
- ABM Media Management program at Medill/Kellogg
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DePaul University
MA , Writing , 1999 — 2001
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William Jewell College
BA , English/Poli-Sci , 1981 — 1986
- Activities and Societies:
- Lt. Commander, Sigma Nu
Member National Championship Finalist Football team
Additional Information
Steve Ennen’s Websites:
Steve Ennen’s Groups:
Lecturer in Marketing, Wharton School, University of Pennsylvania
Adjunct Instructor, New York University
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P2P Insiders -
ThoseinMedia -
MEF-Mobile Entertainment Forum Americas
Steve Ennen’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
