Steve Banis

Current

• Director, Client Strategy at Burst Marketing

Past

• SVP, Marketing at Payden & Rygel
• SVP, Communications at Jackson National Life

Education

• Syracuse University

Connections

28 connections

Industry

Marketing and Advertising

Steve Banis’s Summary

I founded Banis Marketing based on my 25 Years in marketing and business development - from family business and startups to the Fortune 100.

Our expertise lies in finding new ways to build sales and generate revenue. Specifically, we build campaigns to generate demand and sales leads to produce more customers and more revenue, for less cost.

We create integrated marketing campaigns using a toolbox of results-oriented tactics:

-->Traditional marketing strategies such as brand development, advertising, publicity direct marketing, etc.

-->Online tools like websites, microsites, and shopping sites.

-->Web 2.0 tactics including blogs, video sharing, webinars, podcasts, and social networking sites like facebook, myspace, and linkedin.

-->Sales 2.0 tools such as CRM, sales automation, and marketing automation

Steve Banis’s Specialties:

Development of marketing programs, business development plans, distribution channels, strategic partnerships to grow an organization.

Industries include: Financial Services, Private, charter, and secondary schools, Family Business, Health care education, Sporting events and leagues, Green industries including natural foods and products, Hospitality - Inns/B&Bs/small chain operators, Professional services, Consumer products, Colleges and universities, Retail, more.

Steve Banis’s Experience

• Director, Client Strategy

  Burst Marketing

  (Marketing and Advertising industry)

  September 2009 — Present (3 months)

  We create marketing strategy and execute Burst Marketing campaigns to attack our client's biggest challenges. Our creative work is excellent, but is always done with obtaining a measurable objective in mind.

• SVP, Marketing

  Payden & Rygel

  (Privately Held; 51-200 employees; Investment Management industry)

  2001 — 2002 (1 year )

• SVP, Communications

  Jackson National Life

  (Public Company; 1001-5000 employees; Financial Services industry)

  2000 — 2001 (1 year )

Steve Banis’s Education

• Syracuse University

  Bachelor of Science , Marketing, Finance , 1982 — 1986

Additional Information

Steve Banis’s Interests:

Business Development, Sales Lead Generation, Building Distribution Channels, Championing the Creative Class, Supporting the Arts, Community Theater

Steve Banis’s Groups:

•    Albany Creative Class
•    Payden & Rygel and Metzler/Payden Alumni Group
•    Banis Creative Network
•    Albany Creatives
•    Burst Marketing

Steve Banis’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch