Skip Lineberg

Current

• Chief Creative Officer at Maple Creative

Past

• Vice President - Marketing at BIDCO
• Senior Manager - National Accounts at West Virginia Development Office
• Various Sales & Marketing Positions at The General Electric Company

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Education

• West Virginia University

Recommended

18 people have recommended Skip

Connections

215 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• Twitter Feed

Skip Lineberg’s Summary

Following my engineering studies at West Virginia University, I entered General Electric Company on a corporate training program for marketing and sales. I found my professional calling in marketing and have remained on that career path. Essentially, I have had three mini-careers in marketing: industrial marketing and sales at GE; economic development marketing; and marketing consulting as a founder and co-owner of Maple Creative. My goal is to collaborate with the best minds in the marketing business on a daily basis. At my core, I am a teacher, and I am fortunate to serve as a teacher in many roles--as a mentor, as a leader at work, in training and public speaking, teaching at colleges and universities and as a father.

Skip Lineberg’s Specialties:

Marketing, research, public relations, earned media, advertising, e-business, blogging, writing, mentoring.

Skip Lineberg’s Experience

• Chief Creative Officer

  Maple Creative

  (Marketing and Advertising industry)

  January 2001 — Present (8 years 7 months)

  Owner and leader of 15-person marketing consulting firm. Provide training, mentoring and creative direction.
  Leading innovation and strategy within the firm.
  Nurture and stimulate creative linkages between design & client service.
  Provide consulting service to clients – esp. higher level, more creative projects such as identity, branding, strategy, research.
  Public speaking & training

• Vice President - Marketing

  BIDCO

  (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

  January 1998 — December 1999 (2 years)

  Responsible for marketing programs, materials and resources to support promotion of West Virginia's capital, Metro Charleston. BIDCO was a private, not-for-profit economic development corporation. BIDCO was merged with the Charleston Chamber of Commerce and Charleston Renaissance in 2004, with the groups now jointly operating as the Charleston Area Alliance.

• Senior Manager - National Accounts

  West Virginia Development Office

  (Government Agency; 51-200 employees; Government Administration industry)

  June 1994 — December 1998 (4 years 7 months)

  Promoted the state as a viable business location for commercial and industrial business expansions and start-ups, utilizing state assistance programs, resources and the support of the Governor's Office. Job involved development and refinement of presentation materials, deal structuring, prospecting, trade shows and liaison with state agencies. Also worked with communities and counties across the state on recruitment and development efforts. Tenure spanned the second term of Gov. Gaston Caperton and Gov. Cecil Underwood.

• Various Sales & Marketing Positions

  The General Electric Company

  (Public Company; 10,001 or more employees; GE; Electrical/Electronic Manufacturing industry)

  June 1988 — May 1993 (5 years)

  Entered GE through its TSP management development program. Held various field sales and marketing positions, while completing and graduating from the TSP program in December 1989. Subsequently involved in product sales, pre-sale support, application engineering and field engineering support with industrial end-users and OEM accounts, primarily focused on electric motors, factory automation and motor control product lines within GE.

Skip Lineberg’s Education

• West Virginia University

  B.S. , Engineering , 1984 — 1988

Additional Information

Skip Lineberg’s Websites:

• My Company
• My Blog
• Twitter Feed

Skip Lineberg’s Groups:

Blogging, YMCA, Charleston Area Alliance, Tom Peters ReImagine Summit, West Virginia: A Vision Shared

•    Public Relations Society of America-West Virginia Chapter
•    Charleston Area Alliance
•    FeedBlitz Publishers
•    304blogs
•    Mountain State Marketers

Skip Lineberg’s Honors:

Power 150 - Advertising Age - Most Inflential Media and Advertising Blogs (2008)
100 Best Business Blogs on the Internet (2007)
People's Choice - Best Blogs in America (2005)
Best of Show - Addy Award - AAF-WV (2008).
Best of Show - Addy Award - AAF-WV (2007)
West Virginia Executive - Young Gun (2002)

Skip Lineberg’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch