Shelly Good-Cook

Past

Senior Director of Membership Marketing & Chapter Relations at CTAM
Director of Member Services at USA Rice Federation
Director of Membership & Chapter Relations at National Utility Contractors Association

Acting Executive Director/Membership & Section Manager at American Academy of Orthotists and Prosthetists
Member Relations Representative at American Chamber of Commerce Executives

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Education

Harvard Business School
University of Delaware
James Madison University

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Recommended

16 people have recommended Shelly

Connections

500+ connections

Industry

Marketing and Advertising

Shelly Good-Cook’s Summary

I have more than 15 years of experience in marketing in the not-for-profit arena, with the last six of that at the Cable & Telecommunications Association for Marketing. CTAM is by far the most interesting, nimble and forward-thinking association I’ve worked for. Prior to entering the not-for-profit field, I flirted with a career in direct sales, even selling cemetery property at one point.

Shelly Good-Cook’s Specialties:

My two areas of expertise are planning and executing integrated membership marketing campaigns and working with chapters.

My newest passion is determing how to harness all of the interest in online networking and turning it into a service for members.

Shelly Good-Cook’s Experience

Senior Director of Membership Marketing & Chapter Relations

CTAM

(Non-Profit; Marketing and Advertising industry)

September 2002 — January 2009 (6 years 5 months)

Strategic Management & Marketing: Design strategic membership marketing plan and lead department in its execution to attract new membership, retain existing members and meet annual revenue goals.

Member Acquisition and Retention: Oversee direct member acquisition campaigns which includes prospect list development, production, creative support and quality functions to ensure timely and cost-effective campaigns. Direct ongoing renewal series to optimize membership retention. Oversee all member communications, which include welcome kits, renewal pieces and orientations. Coordinate efforts with conference marketing, media relations and projects to ensure unified approach.

Chapter Relations: Manage CTAM’s relationship with 16 chapters; serve as strategic resource on national policies and procedures, coordinate awards, and support new chapter set-up and establishment.
Director of Member Services

USA Rice Federation

(Non-Profit; 11-50 employees; Farming industry)

May 2001 — September 2002 (1 year 5 months)
Director of Membership & Chapter Relations

National Utility Contractors Association

(Construction industry)

August 1997 — May 2001 (3 years 10 months)
Acting Executive Director/Membership & Section Manager

American Academy of Orthotists and Prosthetists

(Non-Profit Organization Management industry)

February 1997 — August 1997 (7 months)
Member Relations Representative

American Chamber of Commerce Executives

(Non-Profit; Non-Profit Organization Management industry)

June 1993 — February 1997 (3 years 9 months)

Shelly Good-Cook’s Education

Harvard Business School

Certificate , CTAM Executive Management Program , 2005 — 2005

CTAM’s intensive and intimate program for senior executives in which participants study with top Harvard Business School professors and selected industry luminaries within a curriculum that’s built around detailed case study problems focused on strategic marketing and business principles.
University of Delaware

IOM Certificate , Nonprofit Management , 1998 — 2001
James Madison University

BS , Anthropology , 1987 — 1989