LinkedInSheila Tan

Sheila Tan

Marketing Executive

Location
San Francisco Bay Area
Industry
Marketing and Advertising
Recommendations24 people have recommended Sheila
500+connections

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Background

Summary

Sheila has over 20 years of experience creating brands and marketing strategies in the consumer product, software, and internet industries for early stage, mid-size and Fortune 500 companies. Her foundation in marketing comes from Procter & Gamble and Intuit, where she led the develop of new product concepts, launched and managed nationally advertised consumer brands. Sheila's experience includes work in the health and beauty (Crest and Invisalign) and small business categories (Quicken.com, QuickBooks, and Legalzoom). Her customer-centric approach focuses on understanding the target customer and category dynamics, developing differientiated brands and supporting them with marketing strategies and plans that drive customer loyalty and business growth. Throughout her career, she has been consistently recognized and rewarded for her leadership in building high-performing teams, scaling marketing operations, driving product innovation, and repositioning brands to accelerate business growth.

Sheila holds an MBA from the Anderson Graduate School of Management at UCLA, and a Bachelor of Science in Business and Communication, cum laude from the California Polytechnic State University, San Luis Obispo.

Specialties: Positioning, branding, pricing, segmentation, direct response, offline & online marketing, customer acquisition and retention, P&L management, customer insight driven product management and marketing, marketing strategies, marketing operations, new product launch, mobile, SMB, E-commerce

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