Sheila King

Current

Director, Primary Research at Outsell, Inc.

Past

Senior Research Analyst at ADT Automotive
Custom Research Assistant at M/A/R/C Research

Education

University of Arkansas at Fayetteville
Middle Tennessee State University

Connections

72 connections

Industry

Market Research

Websites

My Company

Sheila King’s Summary

Sheila King’s Specialties:

Professional Researcher Certification (Expert level)

Sheila King’s Experience

Director, Primary Research

Outsell, Inc.

(Market Research industry)

September 2000 — Present (8 years 11 months)

Manage quantitative and qualitative research studies for external and internal clients, including proposal creation, questionnaire design, analysis of results, supplier management and budget management; moderate focus group discussions and conduct in-depth interviews, both domestically and internationally; developed and manage an automated product offering, providing high value research to clients in an automated and cost-efficient format; worked with supplier to develop program, automated report, and process for implementation. Created and maintain a ‘normative’ database of study results spanning multiple functional roles in multiple industries, used to benchmark behaviors and analyze trends. Provide secondary research and data mining to analysts and clients.
Senior Research Analyst

ADT Automotive

(Market Research industry)

1994 — 2000 (6 years)

Designed and executed annual customer satisfaction study that surveyed over 50,000 dealer customers for 28 auction locations, presented results to site management and corporate executives; created GIS maps for use in market penetration studies, site selection and other analyses; tracked auction sales, analyzed trends, monitored industry benchmarks, maintained supporting databases.
Custom Research Assistant

M/A/R/C Research

(Public Company; OMC; Market Research industry)

November 1991 — December 1993 (2 years 2 months)

Created, edited and published marketing research proposals, questionnaires and analytical reports; created client presentations to accurately and clearly depict study results; Compiled sales information, business activity reports and profit/loss statements for senior management.

Sheila King’s Education

University of Arkansas at Fayetteville

MBA , Business Administration , 2007 — 2009

Activities and Societies:

Student Advisory Committee
Middle Tennessee State University

BBA , Business Administration , 1985 — 1989

Activities and Societies:

Phi Beta Lambda