Shashank Gupta

Shashank Gupta

Research Assistant at Max Planck Institute for Informatics

Location
Saarbr├╝cken Area, Germany
Industry
Computer Software

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Shashank Gupta's Overview

Current
Past
  • Research Intern at Yahoo Software Development, India
  • Student at BITS Pilani
  • Teaching Assistant: CS C372, Operating Systems at BITS Pilani
  • Project Intern at Wipro Technologies
Education
Connections

476 connections

Shashank Gupta's Summary

Actively working on Machine Learning, Information Retrieval, Web Mining, Recommender Systems, Information Extraction and Computational Advertising.

Currently, I'm working as Research Assistant at the Max Planck Institute for Informatics, under the guidance of Prof. Gerhard Weikum

In the recent past, worked on Web-Scale Entity Search System at IIT-Bombay as Research Associate under Prof. Soumen Chakrabarti.

In the further past, worked at Yahoo! Labs, Bangalore as Research Assistant in the Predict Team and came up with newer models for User Response Prediction (Click/Conversion) for RMX (Non Guaranteed Display Ad Delivery).

At Yahoo, also worked on Automation of Campaign Optimization and Ad Targeting Suggestions for Search Advertising by identifying Competing Advertisers using Machine Learning and Social Network Analysis algorithms.

Also, worked on Personalization of Search Results by learning user behaviour on the client side (browser) during bachelor studies.

Shashank Gupta's Experience

Educational Institution; 51-200 employees; Research industry

August 2014Present (2 months) Saarbrücken Area, Germany

Educational Institution; 10,001+ employees; Higher Education industry

January 2013June 2014 (1 year 6 months) Mumbai Area, India

Worked on Web Scale Entity Based Search System under the Guidance of Prof. Soumen Chakrabarti.

- Designed the Web-scale Entity Annotation System using MapReduce.
- Also worked on improving the Annotation Accuracy of the system.

Teaching Assistant: CS635, Web Search & Mining

Indian Institute of Technology, Bombay

Educational Institution; 10,001+ employees; Higher Education industry

July 2013November 2013 (5 months) Mumbai Area, India

Research Assistant

Yahoo! Labs

Public Company; 10,001+ employees; YHOO; Internet industry

June 2012January 2013 (8 months) Bangalore

Worked on newer models and approach for User Response Prediction(Click/Conversion) in Display Advertising (Non-Guaranteed Delivery - RMX).

Public Company; 10,001+ employees; YHOO; Internet industry

January 2012June 2012 (6 months) Bangalore

Research Intern in the User Data and Analytics(UDA) team

Worked on Sponsored Search and prototyped a tool that can Automate Campaign Optimization Suggestions.

Used Machine Learning and Social Network Analysis Algorithms to cluster similar advertisers so as to learn relevant targeting options/better keywords from the competitors.

Student

BITS Pilani

20082012 (4 years)

Teaching Assistant: CS C372, Operating Systems

BITS Pilani

Educational Institution; 1001-5000 employees; Higher Education industry

August 2011December 2011 (5 months) Goa, India

Conducting Labs, Helping with the codes and Evaluating Assignments for the students enrolled with the course on Operating Systems under the guidance of Dr. Biju K.R.

Project Intern

Wipro Technologies

Public Company; 10,001+ employees; WIT; Information Technology and Services industry

May 2010July 2010 (3 months)

Completed an Online Comprehensive Examination Software for internal assessment of employees and for the WASE program. This software was aimed at minimizing the wastage of paper in carrying out the subjective examinations. Through this software every examination, evaluation, grades, past records basically the entire academics of an institute was made online and wastage of around 80,00,000 is expected to be avoided per semester

Shashank Gupta's Publications

Shashank Gupta's Skills & Expertise

  1. Machine Learning
  2. Data Mining
  3. Information Retrieval
  4. Recommender Systems
  5. Artificial Neural Networks
  6. Search Advertising
  7. Display Advertising
  8. Hadoop
  9. Pig
  10. R
  11. Weka
  12. Python
  13. Java
  14. C
  15. C++
  16. JavaScript
  17. Mozilla
  18. Computational Advertising
  19. Yahoo Search Marketing
  20. Jetpack
  21. Matlab
  22. SQL
  23. JSP
  24. NLTK
  25. Lex
  26. Yacc
  27. Greasemonkey
  28. Google App Engine
  29. Artificial Intelligence
  30. Distributed Systems

View All (30) Skills View Fewer Skills

Shashank Gupta's Education

Birla Institute of Technology and Science

B.E.(Hons.), Computer Science

20082012

Shashank Gupta's Projects

  • CSAW: Curating and Searching the Annotated Web

    • January 2013 to Present
    Team Members: Shashank Gupta

    "Our ambition is to annotate mentions of named entities on billions of Web pages with IDs, thus linking them to entity nodes in Wikipedia. This will enable searching with entities and relationships at an unprecedented scale."

    Currently engaged in improving the Annotation Accuracy of the system.

  • Web-scale Entity Annotation Using MapReduce

    • January 2013 to May 2013
    Team Members: Shashank Gupta, Varun Chandramouli, Soumen Chakrabarti

    Migrated the Entity Annotation module of CSAW to MapReduce to make it infinitely scalable. Standard Hadoop implementation was giving unacceptable performance (82% CPU Idle Time) due to the inherent skew present in the dataset.

    Designed the MR application to bring down the CPU Idle time to a mere 3%, making our annotator 5.4x faster than the standard Hadoop implementation.

  • Custom Models for Non-Guaranteed Display Ad Delivery

    • June 2012 to December 2012
    Team Members: Shashank Gupta

    Worked on newer models/approach for User Response Prediction(Click/Conversion) in Display Advertising (Non-Guaranteed Delivery - RMX).

  • Automated Ad Targeting Suggestions for better Ad Performance

    • January 2012 to June 2012
    Team Members: Shashank Gupta

    Analyzed the entire Search Marketing Platform and proposed automation of search marketing analytics to make it real time which is currently carried out manually by a team of analysts which usually takes a couple of days. Then prototyped the entire system which predicts number of impressions, clicks, conversions and the amount charged by learning from competitors which are determined algorithmically. The system is capable of optimizing the entire Campaign of an Advertiser for better ROI with a mere click of a button. This system is expected to generate huge amount of revenue both for the company and the advertisers.

  • User Intention Deduction on the Client Side

    • August 2010 to Present
    Team Members: Shashank Gupta

    Being the Technical Head of the BITS Mozilla Club in collaboration with Mozilla Corporation (California, U.S.A.), this project was undertaken which aims at developing an Add-On for the Firefox Browser which will keep track of user’s browsing history and will determine a set of relevant WebPages (SetP) from the history. This Set will be formed based on the parameters like browsing time of a Webpage exceeding some threshold value and 10-15 other similar parameters which can only be retrieved at Client Side. Using this set an attempt to predict the intention of the user will be made. Again the key point is to do everything on the client side (i.e. Browser Level)

  • Search Result Personalization

    • August 2010 to December 2010
    Team Members: Shashank Gupta

    Completed an Add-On for Mozilla Firefox Browser under Mr. Mangesh Bedekar, Lecturer, BITS Pilani, which keeps track of frequency and browsing time of visited WebPages. It then re-ranks the search results for a query by considering the parameters like the original rank in the search results, frequency of visits and browsing time of WebPages in the results. The center point of the entire project was the fact that everything was done client side i.e. at the browser level so that privacy of user was not violated by involving third party as is usually done by prominent search engines these days.

  • Online Comprehensive Examination

    • May 2010 to July 2010
    Team Members: Shashank Gupta, Krish Perumal

    Completed an Online Comprehensive Examination Software for internal assessment of employees and for the WASE program. This software was aimed at minimizing the wastage of paper in carrying out the subjective examinations. Through this software every examination, evaluation, grades, past records basically the entire academics of an institute was made online and wastage of around 80,00,000 is expected to be avoided per semester

  • Query Language for BIBTEX Database

    • March 2011 to May 2011
    Team Members: Shashank Gupta

    Undertaken as a part of the course on Programming Language and Compiler Construction, the project was aimed at developing a Query Language for the BIBTEX Database. A Parser was made to parse the BIBTEX Database into intermediate form on which Query Language could be run effectively and efficiently.

  • Summarized Gmail Updates as SMS

    • May 2011 to July 2011
    Team Members: Shashank Gupta

    Note: This was before the advent of Smartphones

    Motivated by services provided by various Social Networking Sites to get their Updates as SMS, the project was aimed at providing similar services for Emails (Gmail in this case). But instead of sending the entire email as an SMS, Email was summarized so as not to overwhelm the user with the information. When hosted online, this system avoided the need to check for emails regularly. Users can simply register their email ids, mobile numbers, and number of SMS to receive per day and can receive summarized updates on their mobile phones periodically.

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