Sharon Boddie

Current

• Vice President, Media at The Integer Group

Past

• Media & Advertising Consultant / Contractor at MediaBody
• Group Media Director at McClain Finlon Advertising
• Media Director at OMD New Zealand

4 more...

Education

• Queen's University Belfast

Recommended

4 people have recommended Sharon

Connections

241 connections

Industry

Marketing and Advertising

Websites

• My Blog

Sharon Boddie’s Summary

Media planning and buying professional with experience working with both consumer and B2B advertisers. Media agency, ad agency and retail / promotions agency experience across the US, UK and New Zealand.
Winner of 27 advertising awards for creative, innovative and effective media campaigns.
Integrated communications planning background, with expertise in planning and buying all media including traditional, digital, retail, interactive and 'emerging'.

Sharon Boddie’s Specialties:

Integrated strategic communications planning
Implementational media planning - print, tv, radio, OOH, ambient, digital, social, mobile, instore, search
Negotation / media buying
Search engine marketing & optimization
Target audience development & strategy
Competitive analysis using adviews, AdRelevance & competitrak
Business analysis eg. BDI / CDI, econometric modelling
Direct response
Consumer research eg. MediaMark Inc, Mendelsohn, Scarborough, WARC, datamontitor & @plan

Sharon Boddie’s Education

• Queen's University Belfast

  Psychology / Economic History 1995 — 1998

Additional Information

Sharon Boddie’s Websites:

• My Blog

Sharon Boddie’s Honors:

CAANZ Media Awards: 4 Gold Awards
(Best Integrated Youth Campaign, Best Online, Best Direct Response and Best Insight / Research) plus “Best in Show”

Cannes Media Lions Award integrated media campaign shortlist

DM Asia Awards: 3 Best in Show / 6 Gold Awards
Best of Show, Best Strategy and Best Creative. Gold Direct Response, Gold Viral campaign, Gold Integrated campaign, Gold Recruitment / Acquisition program, Gold Creative idea & Gold Art Direction.

Asian Marketing Effectiveness Awards: 1 Gold (Integrated Youth Marketing) and 2 Silvers (Most Effective Use of Interactive Marketing & Best Idea)

The Marketing Association of New Zealand Awards: 4 Gold (Customer Acquisition, Integrated Campaign, Lead Generation, Online Marketing) plus 1 Silver (Email)

Sharon Boddie’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch