Shane Herrell

Current

VP Digital Marketing at HSBC

Education

Regent University
Old Dominion University

Recommended

5 people have recommended Shane

Connections

121 connections

Industry

Financial Services

Websites

Shane Herrell’s Summary

Over 15 years experience in financial services with a variety of roles including collections, customer care, marketing, customer experience, sales, analytics, and project management.

Have spent the last 10 years working in internet marketing helping drive increased usage and improve the online customer experience. Love building strong teams and using their talents to drive excellence.

Shane Herrell’s Experience

VP Digital Marketing

HSBC

(Public Company; HBC; Banking industry)

April 2001 — Present (8 years 4 months)

Responsible for the online product management across a dozen HSBC websites. Focus on growing the online channel by providing the services customers want and creating a positive customer experience.

Work with usability teams, design, technology groups and others to offer a fully interactive financial services website. Responsible for defining the strategy for alternative communication channels such as email, web-callback, chat, etc. to position them at the right time for the right customer.

Shane Herrell’s Education

Regent University

MBA , Marketing , 2003 — 2005

Graduated with Honors.
Old Dominion University

BS , Management Information Systems , 1993 — 1999

Activities and Societies:

part-time student