
VP Digital Marketing
Norfolk, Virginia Area

VP Digital Marketing
Norfolk, Virginia Area
Over 15 years experience in financial services with a variety of roles including collections, customer care, marketing, customer experience, sales, analytics, and project management.
Have spent the last 10 years working in internet marketing helping drive increased usage and improve the online customer experience. Love building strong teams and using their talents to drive excellence.
(Public Company; HBC; Banking industry)
April 2001 — Present (8 years 4 months)
Responsible for the online product management across a dozen HSBC websites. Focus on growing the online channel by providing the services customers want and creating a positive customer experience.
Work with usability teams, design, technology groups and others to offer a fully interactive financial services website. Responsible for defining the strategy for alternative communication channels such as email, web-callback, chat, etc. to position them at the right time for the right customer.
MBA , Marketing , 2003 — 2005
Graduated with Honors.
BS , Management Information Systems , 1993 — 1999
American Marketing Association, NAPP, United Way of South Hampton Roads