Shana Murik

Current

Marketing Communications Manager at eSchool News

Past

Project/Account Manager at Real World Marketing
Marketing and Promotions Assistant at Conde Nast (Jane Magazine)
International Licensing and Clearance Freelancer at Sony BMG

Publishing Administrator at eSchool News

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Education

Pace University
Guilford College

Recommended

6 people have recommended Shana

Connections

84 connections

Industry

Publishing

Websites

Shana Murik’s Summary

Seasoned project and account manager. Well versed in social marketing, entertainment/pop culture blogging, brand management and event planning. Direct experience in both client and agency side marketing and advertising. Substantial experience in event planning and brand promotion. Particularly interested in web 2.0 technologies, social media, generating interest in brands and account management.

Shana Murik’s Specialties:

Event planning, research, sponsorship negotiation, conference planning, account management, ad trafficking, copy writing, sales support, contract negotiation, project management, web 2.0 marketing, trade show planning, preparing creative briefs, brand management

Shana Murik’s Experience

Marketing Communications Manager

eSchool News

(Privately Held; Publishing industry)

November 2008 — Present (9 months)

•Improve and track SEO process
•Develop new content feeds ( aggregators, Facebook and YouTube)
•Write, schedule, and track promotions for all sponsored items on the site
•Manage all monthly online marketing messages (online, house emails, print and digital publications)
•Develop, track, and monitor online AdWord programs with Google, Yahoo, MSN
•Implement and manage all conferences, awards programs, trade show and special events throughout the year
•Schedule, coordinate and track sales promotions
•Create, execute, and track print and online promotion strategies for new releases
•Develop and proof print ads for eSchool News
•Write and track subscription promotions to internal and external lists to increase circulation
•Write and distribute press releases for the company
•Maintain and manage PR data base
•Conduct surveys of marketplace to evaluate current projects and recommend changes
Project/Account Manager

Real World Marketing

(Privately Held; 1-10 employees; Marketing and Advertising industry)

October 2007 — July 2008 (10 months)

• Created and executed project work plans and revised as appropriate to meet changing needs and requirements
• Identified resources needed and assigned individual responsibilities
∙ Managed day-to-day operational aspects of projects
• Tracked and reported team hours on a weekly basis
• Opened new jobs, created schedules and job jackets
∙ Managed social networking sites and web blogs
• Event planning including conferences and brand promotion
• Wrote press releases
• Inspected layouts and advertising copy, edited scripts, radio/tv dubs, and other promotional material for adherence to specifications
• Acted as account executive on accounts
• Scheduled executive level meetings/arranged meeting sites
• Wrote copy for client’s websites and print advertisements
∙ Assisted media department with meeting books, pitch preparation, and back-up support for trafficking audio and television dubs
∙ Helped generate new brand identities for both small and large scale companies
Marketing and Promotions Assistant

Conde Nast (Jane Magazine)

(Privately Held; 1001-5000 employees; Publishing industry)

August 2006 — August 2007 (1 year 1 month)

• Helped coordinate special promotional events for JANE magazine
• Conducted ongoing web based research for brand promotion
• Acted as backup support for high profile events including the CMJ Awards, Sundance Film Festival, and SXSW
• Conferred with department heads or staff to discuss topics such as selection of venues, or products to be advertised
• Assisted with staff at a chosen event site to coordinate details
International Licensing and Clearance Freelancer

Sony BMG

(Public Company; 10,001 or more employees; Music industry)

January 2007 — June 2007 (6 months)

• Organized weekly meetings; both on and off-site
• Handled artist management correspondence on a daily basis
• Dealt with both foreign and domestic artist management companies
• Reviewed incoming licensing and clearances queries
• Performed routine data entry and other office support activities including creating, sorting, photocopying, distributing, and filing documents
Publishing Administrator

eSchool News

(Privately Held; 11-50 employees; Publishing industry)

December 2005 — September 2006 (10 months)

• Monitored event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arose
• Coordinated services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing, and event security
• Scheduled, reviewed, and distributed all online advertising and sponsorship materials
• Co-wrote monthly promotional copy for distribution
• Sent out monthly lead reports and advertising impression counts
• Prepared and distributed online advertising insertion order database
• Managed publishing assistant in regards to ad sales, marketing preparation, and new project development
• Supported the sales team with online inventory, media kit development, sales related travel, and expense reports
• Assisted the online department in ad trafficking

Shana Murik’s Education

Pace University

Masters , Publishing , 2003 — 2005

Interned at Women's Wear Daily (Fairchild Publications) in the fashion department for six months while studying for my masters.
Guilford College

B.A. , Political Science , 1999 — 2003

While studying abroad in London in 2001, I interned at IPC Media working directly for the editor of Country Homes and Interiors magazine.

Activities and Societies:

Model U.N., Lit Magazine, Campus Tour Guide, Overnight Host