Sevgi Ustundag

Past

Deputy General Manager- Sales and Marketing at Global Communication Services
Business Development Manager at Sykes Technology Services
Director at Dogan Online - Dogan Communication and Electronic Services

Director at Superonline Information and Communication Services
Technical Manager at Karma International AG
System Engineer at Nortel Netas

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Education

Istanbul Teknik Üniversitesi
Uludag Üniversitesi

Recommended

1 person has recommended Sevgi

Connections

500+ connections

Industry

Telecommunications

Sevgi Ustundag’s Summary

Extensive background in Internet/Data Communication and Telco business.
Solid experience of product and business development.
Strong experience in business management and people management.
Experience in establishment of “business start-up projects ”

Sevgi Ustundag’s Specialties:

Business Development, New Product Development and Launch, Sales Operation, Business Modelling, Strategic Planning, Customer Relationship Management, Start-up Technology Projects

Sevgi Ustundag’s Experience

Deputy General Manager- Sales and Marketing

Global Communication Services

(Telecommunications industry)

July 2004 — May 2008 (3 years 11 months)

Established and developed all aspects of the company from the scratch.
Prepared company’s business plan and budget requirements.
Developed “Data, Internet and Voice” services from idea to real merchandise.
Prepared cost analysis and determined the national and international call tariffs and pricing of internet and data center services.
Developed sales and marketing strategies. Set sales targets based on the industry benchmarks.
Devised and implemented all business procedures and processes such as subscription, customer services and work flows.
Established the tailor made CRM (Customer Relationship Management) software.
Business Development Manager

Sykes Technology Services

(Information Technology and Services industry)

January 2003 — October 2003 (10 months)

Identified and developed new sales opportunities.
Provided quarterly rolling sales forecast and monthly business
development reports including actual sales figures.
Director

Dogan Online - Dogan Communication and Electronic Services

(Internet industry)

September 2000 — June 2001 (10 months)

Built the Corporate Internet Business Unit from the ground up.
Developed business plan, set business unit’s goals and sales objectives.
Determined and developed corporate internet products and services.
Managed the very first launch campaign with a high press coverage, operated and implemented in all areas.
Director

Superonline Information and Communication Services

(Internet industry)

October 1996 — September 2000 (4 years)

Established the Corporate Internet Business Unit from the ground up.
Created business unit strategies and defined the objectives.
Determined and developed corporate internet products and services.
Set the benchmarks in Internet business in Turkey.
Technical Manager

Karma International AG

(Computer Hardware industry)

March 1992 — October 1996 (4 years 8 months)

Provided pre-sales and post-sales technical support to the customers and branch offices of Karma International.
Managed each branch office’s computer networking systems and provided overall leadership for the technical departments.
Worked together with Product Management Department in sourcing and purchasing of the computer products worldwide.
System Engineer

Nortel Netas

(Public Company; Telecommunications industry)

February 1987 — April 1990 (3 years 3 months)

Worked as System Engineer on Northern Telecom’s DMS (Digital Multiplex Switching) telephone systems.
Prepared hardware and software configuration of DMS telephone systems

Sevgi Ustundag’s Education

Istanbul Teknik Üniversitesi

MBA , Executive MBA

Graduated with Honors.
Uludag Üniversitesi

Engineering , Electronics

Graduated with Honors

Additional Information

Sevgi Ustundag’s Interests:

Gym, Tenis

Sevgi Ustundag’s Groups:

TABA – Turkish American Business Association,
The Propoller Club of The U.S, Port of Istanbul,
ITU Executive MBA Graduates Association,
Hillside City Club