Creative Director at Red Velvet Creative
Washington D.C. Metro Area
- Current
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- Creative Director at Red Velvet Creative
- Freelance Graphic Designer at Laogai Foundation
- Freelance Graphic Designer at National Family Planning and Reproductive Health Association
- Freelance Graphic Designer at Island Press
- Senior Graphic Designer at Shakespeare Theatre Company
- Past
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- Director of Marketing at Delaware Shakespeare Festival
- Graphic Designer at Frank and Associates
- Education
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- University of Delaware
- Recommended
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2 people have recommended Selena - Connections
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connections
- Industry
- Graphic Design
- Websites
Selena Robleto’s Summary
• Completely proficient in Adobe Creative Suite, QuarkXPress and Microsoft Office. Working knowledge of Dreamweaver, HTML and Final Cut.
• Experience in environmental graphics design, signage, exhibition design, product design, video editing, web design, email advertising, branding and identity design and signage production.
• Art directed over 40 photo shoots.
• Implemented branding identity system for entire company.
• Has worked with Paula Scher and Pentagram in signage development for the Shakespeare Theatre Company.
Selena Robleto’s Specialties:
Illustration, photography, art directed numerous photo shoots with high-profile personalities, bookbinding, some editing and proofing (uses the Chicago Manual of Style) and newspaper experience.
Selena Robleto’s Experience
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Creative Director
Red Velvet Creative
(Graphic Design industry)
June 2009 — Present (6 months)
Red Velvet Creative is a design firm that specializes in beautiful yet witty and smart design solutions.
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Freelance Graphic Designer
Laogai Foundation
(Museums and Institutions industry)
September 2008 — Present (1 year 3 months)
Created Museum exhibition pieces and advertisements
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Freelance Graphic Designer
National Family Planning and Reproductive Health Association
(Civic & Social Organization industry)
August 2008 — Present (1 year 4 months)
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Freelance Graphic Designer
Island Press
(Non-Profit; 11-50 employees; Publishing industry)
2005 — Present (4 years )
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Senior Graphic Designer
Shakespeare Theatre Company
(Non-Profit; 51-200 employees; Performing Arts industry)
February 2001 — Present (8 years 10 months)
• Provided creative direction on all graphic and print production at the company.
• Centralized all design work in house. Developed an internship program for graphic design and have mentored six interns since 2002, two of whom were hired on as full-time members of the design team.
• Maintained a balance of artistic integrity, satisfaction with the result and overall positive working environment between designers, clients and managers.
• Strategizes and implements the best solutions to fit the needs of a variety of departments including Education, Development, Marketing, Public Relations and Artistic.
• Additionally served as production manager as needed.
• Oversaw the implementation of a new branding strategy. Currently instills the system.
• Actively involved in the new media marketing campaign which includes social media marketing and video advertising.
• Tripled the size of the original staff. Currently managing the full in-house design team. -
Director of Marketing
Delaware Shakespeare Festival
(Performing Arts industry)
April 2003 — August 2007 (4 years 5 months)
• Established branding and identity system.
• Managed all marketing for the organization.
• Conceived and implemented all marketing solutions and strategies, carried through by brochures, posters, postcards and direct mail campaigns.
• Designed all products and merchandise sold at the Festival. -
Graphic Designer
Frank and Associates
(Privately Held; 1-10 employees; Marketing and Advertising industry)
September 2000 — January 2001 (5 months)
Selena Robleto’s Education
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University of Delaware
BFA , Visual Communications , 1996 — 2000
Graduation with an Advanced Honors Certificate from the Honors Program.
- Activities and Societies:
- The Review Student Newspaper, E-52 theatre group, Gamma Sigma Sigma
Additional Information
Selena Robleto’s Websites:
Selena Robleto’s Interests:
design, illustration, photography, crafts, art, theatre, opera, typography, new media, journalism, book binding
Selena Robleto’s Groups:
DCDB (DC Design Babes), ADCMW (Art Directors Club, Metropolitan Washington), Refresh DC
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Art Directors Club of Metropolitan Washington (ADCMW) -
DCDesignBabes -
AIGA | the professional association for design -
UD Visual Communications Alumni
Selena Robleto’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
