Sebastiano Mereu

Current

Network Relationship Manager at AKAD Business AG

Past

Creative Director at Geek Records'n'Productions
Apple Solution Consultant at Apple
Project Manager at University of Applied Sciences Northwestern Switzerland

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Education

University of Applied Sciences Northwestern Switzerland
Kansai Gaidai University
McNally-Smith (formerly Musictech) College of Music

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Recommended

2 people have recommended Sebastiano

Connections

72 connections

Industry

Marketing and Advertising

Websites

Sebastiano Mereu’s Summary

I am the Network Relationship Manager for AKAD Business in Zurich, Switzerland. My main tasks are the strategic design, implementation, and maintenance of social media channels, as well as teaching the importance of social media to my colleagues, our business partners and students. The AKAD brand is one of the most renowned brands in the Swiss education landscape, and more than 100,000 students received their AKAD certificates, diplomas, and degrees since its formation in 1956.  

Prior to joining AKAD Business in 2008, I worked for Apple Switzerland in Zurich, Switzerland, as a Solution Consultant. Being an ambassador of the Apple brand in the greater Zurich-area, taught me how to communicate and interact with consumers and sales force in a fast-paced environment.

While in my last year of International Management studies at the University of Applied Sciences Northwestern Switzerland, I was project manager for Focus India and in charge for planning, organizing, and supervising the Focus India business seminar in Bangalore, Chennai, and Mumbai.

Prior to joining the Focus India project team in 2006, I spent two semesters at Kansai Gaidai University in Japan and learned that social media and niche marketing are the key ingredients for any brand to succeed in our flat world. I hold a Bachelor of Science in International Management from the University of Applied Sciences Northwestern Switzerland and a diploma in Asian Studies from Kansai Gaidai Univerisity, Japan.

When I'm not online or talking about social media, I play bass and ukulele and share videos of my video-songs on my YouTube channel. Also, I write a blog on music and the new marketing and am a Jules Verne fan.

Sebastiano Mereu’s Specialties:

Social Media, Branding and Identity, Net Generation, Music & Marketing, Intercultural Communication, Quadrilingual (English, German, Italian, French)

Sebastiano Mereu’s Experience

Network Relationship Manager

AKAD Business AG

(Higher Education industry)

June 2008 — Present (1 year 2 months)

Strategic design, implementation, and maintenance of social media channels, as well as closed online social networking platforms for business students and business people • Community management, co-ordination, and development in collaboration with engineers and dean of studies • Providing inputs and support for (traditional) marketing managers in social media marketing, including blogs and community marketing • Holding presentations on importance of social media, niche marketing, and self-branding in German, French, and Italian • Monitoring and involvement in discussions on company products in online forums • Building relationships with potential innovators and early adopters, online and offline • Writing articles on social media for periodicals
Creative Director

Geek Records'n'Productions

(Entertainment industry)

September 2001 — March 2009 (7 years 7 months)

Music and video production for independent rock artists in Switzerland and USA • CD distribution in Switzerland and USA • Nationwide airplay on Swiss national television and radio, and Internet radios worldwide • Concert booking in Switzerland, Italy, Germany, and France
Apple Solution Consultant

Apple

(Public Company; AAPL; Computer Hardware industry)

November 2007 — May 2008 (7 months)

Acting as ambassador and “face” of the Apple brand in the greater Zurich-area • Responsible for largest Apple shop run by Apple itself in Switzerland • Responsible for delivering an outstanding customer experience through presentations of Apple-based solutions • Training Apple resellers on selling Apple hardware, software, and accessories • Developing the store’s Apple business by building a strong, influential, collaborative business relationship with the reseller’s management and sales team • Analyzing and reporting business results and trends • Creating and modifying business plans to achieve goals
Project Manager

University of Applied Sciences Northwestern Switzerland

(Educational Institution; Research industry)

October 2006 — September 2007 (1 year)

Raising all the necessary funds to run the project within 6 weeks • Presentation design and delivery to potential sponsors and partners • Acquisition of valuable new contacts in India and Switzerland for possible future cooperation and support • First contact for partnership between the University of Applied Sciences Northwestern Switzerland and the RV Institute of Management in Bangalore, as well as St. Xavier’s College in Mumbai • Planning, organization, and supervision of Focus India on-site seminar in Bangalore, Chennai, and Mumbai

Sebastiano Mereu’s Education

University of Applied Sciences Northwestern Switzerland

Bachelor of Science (Hons) , International Management , 2004 — 2007

Focus: Niche marketing, social media marketing, crowdsourcing, doing business in India, doing business in Japan, intercultural communication, and international affairs.

Activities and Societies:

Focus India, Tutoring
Kansai Gaidai University

Asian Studies Program 2005 — 2006

Focus: Entrepreneurship and Strategic Management in Japan, Political Economies of East Asia, Marketing of Foreign Celebrities in Japan (Thesis)

Activities and Societies:

Cavern Club, Debate Club, KGU International Festival
McNally-Smith (formerly Musictech) College of Music

Music Performance 2000 — 2000

Additional Information

Sebastiano Mereu’s Websites:

Sebastiano Mereu’s Interests:

Web 2.0, social media, crowdsourcing, wikinomics, niche marketing, presentation skills, online communities, steampunk, J-pop, J-rock, independent music, filmmaking, bass playing