President of MarketLab and Playwright
Washington D.C. Metro Area
71
connections
Sean O'Leary’s Summary
I wander between two worlds: Founder of MarketLab, a consultancy to the consumer packaged goods and pharmaceutical industries in the areas of Interactive and Relationship Marketing. For more information, visit www.marketlabcmsi.com. Also an award-winning playwright whose plays have been produced at professional theatres nationwide. For more info about my plays, visit www.olearyonstage.com.
Sean O'Leary’s Specialties:
Integrated Marketing and CRM Strategic Planning
Consumer Profiling and Segmentation
Brand Performance Modeling
Sean O'Leary’s Experience
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Playwright
Self-employed
(Self-Employed; Myself Only; Performing Arts industry)
August 2000 — Present (9 years)
The author of five full-length plays, four of them professionally produced. Winner of numerous national awards including those from The National Endowment for The Arts, The National Arts Club, and The West Virginia Commission on The Arts. For more information, visit www.olearyonstage.com.
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President
MarketLab
(Privately Held; Marketing and Advertising industry)
September 1997 — Present (11 years 11 months)
Consultant to the consumer packaged goods and pharmaceutical industries in the areas of Interactive and Relationship Marketing, Consumer Research & Insight, Influencer Marketing, and Brand Performance Modeling. For more information, visit www.marketabcmsi.com.
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Director - Strategic Services
Consumer Profiles, Inc.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
March 1995 — September 1997 (2 years 7 months)
Developed a portfolio of strategic marketing services and products for the consumer packaged goods and pharmaceutical industries. Created the ZeroBase Brand Dynamics modeling tool that assesses the underlying dynamics of brand performance, projects the outcomes of alternative promotional strategies, and builds optimized annual promotion plans. ZeroBase clients included 20+ brands at Nabisco and Warner-Lambert. Also created the Pinpoint Consumer Profiling and Communication process that is used to model consumer markets and prescribe DTC advertising and promotional strategies for the launch of prescription pharmaceuticals. Clients brands included Lipitor, Celebrex, and Rezulin.
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Account Director - Commercial Group
Epsilon
(Public Company; 201-500 employees; Marketing and Advertising industry)
March 1987 — March 1995 (8 years 1 month)
Managed relationships with CPG accounts including Warner-Lambert, Quaker Oats, Bausch & Lomb, and Anheuser-Busch for which Epsilon provided consumer relationship marketing, database management, and analytic services.
Sean O'Leary’s Education
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Bethany College
BA , Philosophy , 1974 — 1978
Additional Information
Sean O'Leary’s Websites:
Sean O'Leary’s Interests:
Marketing, Theatre, Appalachia, Heuristics, Basketball, Politics
Sean O'Leary’s Groups:
Dramatists Guild of America, Playwrights Forum of Washington DC
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LinkEds & writers -
eMarketing Association Network -
Bethany College Alumni - Bethany, West Virginia -
Broadway Producers and Investors
Sean O'Leary’s Honors:
2007 Ruby Lloyd Apsey Award for Plays Confronting Racial Issues, 2006 National Endowment for The Arts "Access to Artistic Excellence Grant" for Southern Appalachian Repertory Theatre production of "Beneath Shelton Laurel", 2004 West Virginia Commission on the Arts Fellowship for Drama for the play "Pound", 2004 added to Literary Map of West Virginia
Sean O'Leary’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
