Senior Channel Manager at AT&T, Inc. (formerly BellSouth Telecommunications, Inc.)
Greater Atlanta Area
- Current
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- Senior Manager - Wireless Field Marketing at AT&T
- Senior Manager - Wireless Field Marketing at BellSouth AT&T
- Senior Channel Manager at AT&T, Inc. (formerly BellSouth Telecommunications, Inc.)
- Senior Manager - Marketing at ATT/BellSouth
- Manager at AT&T/BellSouth
- Senior at BellSouth (now ATT)
- Past
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- Director of Marketing at ForestExpress LLC
- Senior Director at BellSouth
- Product Manager at Evenflo Products
- Brand Manager at L'Oreal
- Brand Manager at Sara Lee
- Brand Manager at Sara Lee Branded Apparel/L'eggs Products Division
- Brand Manager at Sara Lee Hosiery, Inc., L'EGGS Products, Co.
- Product Manager at Rubbermaid Commercial Products
- Education
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- Keller Graduate School of Management - DeVry University
- Wake Forest University - Babcock Graduate School of Management
- University of Michigan
- Recommended
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1 person has recommended Scott - Connections
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115
connections
- Industry
- Marketing and Advertising
Scott Studier’s Experience
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Senior Manager - Wireless Field Marketing
AT&T
(Public Company; Marketing and Advertising industry)
2008 — Present (2 years )
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Senior Manager - Wireless Field Marketing
BellSouth AT&T
(Public Company; Marketing and Advertising industry)
2008 — Present (2 years )
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Senior Channel Manager
AT&T, Inc. (formerly BellSouth Telecommunications, Inc.)
(Public Company; 10,001 or more employees; Telecommunications industry)
2003 — Present (7 years )
Senior Channel Manager
+ Responsible for strategy and execution of consumer wireless marketing programs driving annual revenue in excess of $150M.
+ Initiated program to integrate independent sales efforts in 22 states to single cohesive national sales program.
Associate Director
+ Marketing lead for strategy, program development, and project execution for college marketing programs.
+ Team lead for 2008 Olympic Games partnership. Developed the strategy and executed a consolidated program for consumer promotions and campaigns. Project generated more than 140 million campaign impressions.
Senior Marketing Manager
+ Responsible for $1.2 Billion residential long distance portfolio including new product and promotion development, revenue performance, and marketing communications.
+ Introduced more than 20 new products generating more than $50 million in first year revenues.
+ Received “Pinnacle Club” award in 2006 for outstanding performance. -
Senior Manager - Marketing
ATT/BellSouth
(Public Company; Marketing and Advertising industry)
1995 — Present (15 years )
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Manager
AT&T/BellSouth
(Marketing and Advertising industry)
1995 — Present (15 years )
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Senior
BellSouth (now ATT)
(Marketing and Advertising industry)
1995 — Present (15 years )
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Director of Marketing
ForestExpress LLC
(Marketing and Advertising industry)
2001 — 2003 (2 years )
+ Responsible for leading marketing, communications, public relations and analyst outreach efforts for e-commerce Start-up Company formed by forest products company consortium.
+ Created unified collateral and presentation program to support product launches and promote company branding. Results were consistent “look and feel” for all company messages; driving branded awareness. -
Senior Director
BellSouth
(Public Company; 10,001 or more employees; BLS; Telecommunications industry)
1995 — 2001 (6 years )
Senior Director
+ Developed enterprise-wide e-commerce strategy for CRM (Customer Relationship Management) plan that included major systems retirement recommendation and process changes to produce annual savings of more than $1 Billion.
Director
+ Led team of fifteen managers across multiple functional areas including billing, strategic marketing information, competitive intelligence and competitive response. Directed budget expenditures totaling more than $46MM.
+ Launched “Complete Choice for Business” program in less than four months vs. typical implementation cycle of 18 months. Program exceeded six-month sales target in the first 30 days and went on to become a $500 million dollar revenue product. -
Product Manager
Evenflo Products
(Consumer Goods industry)
1994 — 1995 (1 year )
+ Sales and marketing P&L responsibility for $40MM infant feeding and baby care segments.
+ Team Leader for new product development; introduced 15 new SKU’s in first six months contributing annualized sales in excess of $5MM.
+ Responsible for managing licensing relationships with major entertainment properties. Lead for developing licensed product extensions in feeding and play categories. -
Brand Manager
L'Oreal
(Public Company; 10,001 or more employees; OR; Cosmetics industry)
1993 — 1994 (1 year )
+ Responsible for brand development and sales performance for $37MM Excellence brand of permanent hair color including monthly P&L, forecasts, promotion analyses and incremental placement opportunities.
+ Coordinated new direction for packaging, launch plan and promotions. Created and delivered retail sales plan at national sales meeting with objective of increasing sales more than 40% in year one. -
Brand Manager
Sara Lee
(Marketing and Advertising industry)
1990 — 1993 (3 years )
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Brand Manager
Sara Lee Branded Apparel/L'eggs Products Division
(Marketing and Advertising industry)
1990 — 1993 (3 years )
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Brand Manager
Sara Lee Hosiery, Inc., L'EGGS Products, Co.
(Public Company; 10,001 or more employees; HBI; Apparel & Fashion industry)
1990 — 1993 (3 years )
+ Developed category management plan for key account, resulting in 12% annual sales increase.
+ Managed media and promotional budgets in excess of $21MM for world’s largest brand of women’s hosiery. -
Product Manager
Rubbermaid Commercial Products
(Public Company; 10,001 or more employees; Plastics industry)
1988 — 1990 (2 years )
+ Responsible for profit performance, sales analyses, and product development for $42 million product group.
Scott Studier’s Education
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Keller Graduate School of Management - DeVry University
Master's Degree , Accounting and Financial Management , 2006 — 2008
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Wake Forest University - Babcock Graduate School of Management
Master of Business Administration (MBA) , Marketing , 1986 — 1988
Charles H. Babcock Fellowship
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University of Michigan
B.A. , Psychology , 1983 — 1986
Additional Information
Scott Studier’s Groups:
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Wake Forest MBA Alumni -
University of Michigan Alumni -
The BellSouth Tower -
BellSouth Alumni
Scott Studier’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- reference requests
- getting back in touch
