Director, ABC Full Circle at ABC Television
Greater Los Angeles Area
Director, ABC Full Circle at ABC Television
Greater Los Angeles Area
(Public Company; DIS; Broadcast Media industry)
January 2000 — Present (10 years )
Identify, develop and sell regional based media solutions utilizing Disney/ABC media platforms for the ABC Owned Station Group.
Develop relationships with client and high-level agency executives resulting in unique insight into advertisers’ communication objectives.
Manage the execution of custom integrated marketing programs on a daily basis to ensure renewal.
(Marketing and Advertising industry)
November 1997 — December 2000 (3 years 2 months)
Developed International Direct Response and Infomercial advertising business for Canal Fox, Fox Sports Americas, Fox Kids, ESPN Asia/India, Sony TriStar AXN/Asia and Latin America, Teleuno, Film & Arts and Bravo Brazil
(Marketing and Advertising industry)
June 1996 — March 1997 (10 months)
Launched, developed and managed national automotive, marine, aviation, motorcycle cable network.
Prepared and presented innovative marketing based proposals and negotiated media schedules to large endemic and non-endemic accounts within West Coast territory.
(Public Company; Publishing industry)
June 1994 — June 1996 (2 years 1 month)
Developed and maintained endemic and non-endemic accounts within the Western territory.
Top salesman for Fiscal Year 1995; exceeded annual budget by 27%.
Clients: Mitsubishi, Nissan, Infiniti, Saturn, Porsche, Isuzu, Kia, Kawasaki Motorcycles, Nike, Alpine, etc.
(Marketing and Advertising industry)
March 1993 — June 1994 (1 year 4 months)
Primary responsibilities included the preparation and presentation of advertising proposals for West Coast advertisers.
Clients: Nissan, Infiniti, Mazda, Porsche, Isuzu, Kia, Saturn, Pirelli Tires, Coors, Eagle One, etc.
(Privately Held; Marketing and Advertising industry)
December 1990 — March 1993 (2 years 4 months)
Assisted with the promotion, production and demographic analysis for national Mazda advertising campaigns.
Contributed to the development of marketing and advertising launch plans for five all-new automobiles.