Scott Shelton

Director, ABC Full Circle at ABC Television

Greater Los Angeles Area

Current
Past
  • International Senior Account Executive at WorldLink International
  • West Coast Sales Director at Speedvision Network
  • Regional Advertising Manager at Automobile Magazine
  • Western Advertising Manager at Road & Track Magazine
  • National Assistant Account Executive at Foote, Cone & Belding
Connections
36 connections
Industry
Marketing and Advertising
Websites

Scott Shelton’s Experience

  • Director, ABC Full Circle

    ABC Television

    (Public Company; DIS; Broadcast Media industry)

    January 2000Present (10 years )

    Identify, develop and sell regional based media solutions utilizing Disney/ABC media platforms for the ABC Owned Station Group.

    Develop relationships with client and high-level agency executives resulting in unique insight into advertisers’ communication objectives.

    Manage the execution of custom integrated marketing programs on a daily basis to ensure renewal.

  • International Senior Account Executive

    WorldLink International

    (Marketing and Advertising industry)

    November 1997December 2000 (3 years 2 months)

    Developed International Direct Response and Infomercial advertising business for Canal Fox, Fox Sports Americas, Fox Kids, ESPN Asia/India, Sony TriStar AXN/Asia and Latin America, Teleuno, Film & Arts and Bravo Brazil

  • West Coast Sales Director

    Speedvision Network

    (Marketing and Advertising industry)

    June 1996March 1997 (10 months)

    Launched, developed and managed national automotive, marine, aviation, motorcycle cable network.

    Prepared and presented innovative marketing based proposals and negotiated media schedules to large endemic and non-endemic accounts within West Coast territory.

  • Regional Advertising Manager

    Automobile Magazine

    (Public Company; Publishing industry)

    June 1994June 1996 (2 years 1 month)

    Developed and maintained endemic and non-endemic accounts within the Western territory.

    Top salesman for Fiscal Year 1995; exceeded annual budget by 27%.

    Clients: Mitsubishi, Nissan, Infiniti, Saturn, Porsche, Isuzu, Kia, Kawasaki Motorcycles, Nike, Alpine, etc.

  • Western Advertising Manager

    Road & Track Magazine

    (Marketing and Advertising industry)

    March 1993June 1994 (1 year 4 months)

    Primary responsibilities included the preparation and presentation of advertising proposals for West Coast advertisers.

    Clients: Nissan, Infiniti, Mazda, Porsche, Isuzu, Kia, Saturn, Pirelli Tires, Coors, Eagle One, etc.

  • National Assistant Account Executive

    Foote, Cone & Belding

    (Privately Held; Marketing and Advertising industry)

    December 1990March 1993 (2 years 4 months)

    Assisted with the promotion, production and demographic analysis for national Mazda advertising campaigns.

    Contributed to the development of marketing and advertising launch plans for five all-new automobiles.


Additional Information

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