Scott Monty

Current

• Digital & Multimedia Communications Manager at Ford Motor Company
• Writer/Content Developer/Strategist at The Social Media Marketing Blog (Sole Proprietorship)
• Writer/Content Developer/Strategist at The Baker Street Blog (Sole Proprietorship)

• Business Manager at The Baker Street Journal

see less...

1 more...

Past

• Consigliere at crayon
• Author at Age of Conversation (second edition)
• Co-Author at The Age of Conversation

• Speaker/Presenter at PodCampBoston
• Account Director at PJA Advertising & Marketing
• Development Officer at Simmons College
• Manager, Corporate Development at Boston Healthcare Associates, Inc.
• Account Manager at Private Healthcare Systems, Inc.
• Marketing & Operations Assistant at Brigham & Women's Hospital - Dept. of Radiology
• Staff Writer at Department of Veterans Affairs

see less...

7 more...

Education

• Boston University Graduate School of Management
• Boston University School of Medicine
• Boston University

see less...

Recommended

15 people have recommended Scott

Connections

500+ connections

Industry

Public Relations and Communications

Websites

• My Company
• My Blog
• My Blog

Scott Monty’s Summary

A new media communications executive with deep experience in healthcare, life sciences, biotechnology and high tech industries. I've worked with senior-level executives at a wide range of companies, from start-ups to large multinational organizations. I'm known for providing trustworthy advice and strategic counsel that address business issues wider than just marketing & communications.

Scott Monty’s Specialties:

I have significant experience in the following areas:
- Social media marketing / new media strategies
- Integrated marketing & communications strategy
- Creative ideation
- Public speaking & presentations
- Digital marketing strategy
- Speechwriting

In addition, I am adept at building relationships online and in person and I enjoy my special ability of being a "connector" - knowing interests, skill sets and needs and being able to bring individuals together to make great things happen.

Scott Monty’s Experience

• Digital & Multimedia Communications Manager

  Ford Motor Company

  (Public Company; 10,001 or more employees; F; Automotive industry)

  July 2008 — Present (1 year 1 month)

  I head up the social media function globally for Ford, where I am developing and executing a social media strategy for the entire company. Reporting through Corporate Communications, my responsibilities cover many areas of the company as we explore how digital communications affect all of our business functions. I lead a team of online publishers and new media relations specialists who are listening and creating new content every day.

• Writer/Content Developer/Strategist

  The Social Media Marketing Blog (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Marketing and Advertising industry)

  August 2006 — Present (3 years)

  I write about the b2b implications of Social Media Marketing - the tools and interactions that are the leading force in new marketing. Consumers are talking about your brand, and smart organizations need to take part in or at least be aware of what's being said about them. Blogs, podcasts, wikis, RSS feeds, social bookmarking and social networking can all play a critical part in how a brand is portrayed and how companies choose to engage in the conversations.
  
  With marketing moving at the speed of light, there new tools and techniques evolving daily, and brand managers are already overwhelmed with meetings, deadlines and a sea of information. My role is to make sense of the landscape for marketers and communicators, helping them to understand what social media means for their organization, which tools are appropriate and relevant and how to incorporate them into communications programs.

• Writer/Content Developer/Strategist

  The Baker Street Blog (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Publishing industry)

  August 2005 — Present (4 years)

  Just what the world needs: a blog about the world of Sherlock Holmes. In this blog that was originally designed to help bring a human face to the literary publication The Baker Street Journal, I write for self-proclaimed "Sherlockians" around the world who are passionate about their literary interest.
  
  While the content is primarily related to the great detective, I also use the Baker Street Blog as a research and testing center for the latest technologies, widgets and tools related to blogging. I use this research to develop social media expertise and strategy that I can share with clients on engagements and on my other blogs.

• Business Manager

  The Baker Street Journal

  (Privately Held; 1-10 employees; Publishing industry)

  January 2001 — Present (8 years 7 months)

  The Baker Street Journal (BSJ) is literary publication that has provided scholarship on the Sherlock Holmes canon since 1946. When I was invested into the Baker Street Irregulars (BSI), the exclusive literary society comprised of 300 members worldwide, I was tapped to lead the business operations of the BSJ. I develop and implement marketing plans to increase brand awareness, drive subscriptions and support the burgeoning publishing empire of the BSI.
  
  Successes:
  - Web site development and redesign, including an e-commerce solution that drives nearly $60,000 in annual revenue from some 1,000 customers
  - Direct mail with a 30% response rate
  - Cross-industry marketing and promotion
  - Social media strategy
  - Subscription numbers have been maintained, despite the aging demographic of the readership

• Consigliere

  crayon

  (Marketing and Advertising industry)

  June 2007 — June 2008 (1 year 1 month)

  - Provided strategic consulting, agency, advisory, thought leadership services in the social media industry to a wide range of clients.
  - Acted as day-to-day relationship manager, ensuring consistently high quality client service.
  - Kept current on emerging media and trends, offering sound advice with a strong marketing, communications and business acumen.
  - Spoke at industry events and participated in panel discussions on what companies - large and small - were doing in social media.
  - Raised awareness of client businesses and products, resulting in deeper understanding of their offerings and in certain cases, an increase in sales.
  - Developed creative & strategic ideas that harnessed the three tenets of conversational marketing: community, dialog, and partnership.

• Author

  Age of Conversation (second edition)

  (Public Relations and Communications industry)

  2008 — 2008 (less than a year)

• Co-Author

  The Age of Conversation

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  March 2007 — December 2007 (10 months)

  In March 2007, marketing agency executives Drew McLellan and Gavin Heaton envisioned an e-book about this new era of communications we’ve all entered together. But not just any book. It had to be a quick book. Exciting. Sharp. Inclusive. It had to be a book about community and conversation that came from that community and spoke the same vernacular.
  
  So it was that I found myself on the invitation list and one of the first 20 writers to respond before the project was opened up to the larger blogosphere. My chapter, "B2B Social Media: Don't Monkey Around," is one of 103 chapters written by some of the sharpest minds in the marketing world today.

• Speaker/Presenter

  PodCampBoston

  (Public Relations and Communications industry)

  October 2007 — October 2007 (1 month)

  Gave a presentation on social media tools that are practical and beneficial for productivity of today's business worker.

• Account Director

  PJA Advertising & Marketing

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  November 2004 — May 2007 (2 years 7 months)

  At this full service agency, I am part of the health sciences group, working with clients in the medical device, life science, healthcare technology and biotech fields to plan & execute campaigns.
  - Strategic and day-to-day marketing, communication and branding advice to clients, from strategic branding initiatives to print and online advertising and sponsorships, thought-leadership programs, awareness and lead generation.
  - Maintain industry knowledge of current marketing trends and techniques, with a particular specialty in social media marketing – blogs, podcasts, RSS and other Web 2.0 applications to maximize brand experience.
  - Develop client relationships that result in trusted advisor status and bring the agency additional revenue.
  - Manage internal teams of writers, designers and account staff with clarity, candor and energy.
  - Experience and familiarity with Internet marketing metrics: conversion rate, clickthrough rate, internal and external benchmarking, ROI analysis.

• Development Officer

  Simmons College

  (Non-Profit; 201-500 employees; Fund-Raising industry)

  September 2002 — May 2004 (1 year 9 months)

  Simmons is a small liberal arts college for women, with coed graduate schools of social work, library science and health studies. Met with alumni from Simmons’ graduate schools of social work and library science, raising $235K in major gifts within 18 months. Prepared marketing materials, engaged administrators and faculty members to participate in meetings, created financial agreements including bequests, and built confidence for gift-giving.

• Manager, Corporate Development

  Boston Healthcare Associates, Inc.

  (Privately Held; 11-50 employees; Management Consulting industry)

  November 1999 — May 2002 (2 years 7 months)

  Boston Healthcare is a small boutique life sciences consulting firm, focused on reimbursement consulting, corporate development services, and clinical trial management for the biotech, pharmaceutical, medical device and diagnostic markets. Assisted clients with corporate strategy and marketing plans, including the development of product materials and the identification and negotiation of partnerships.

• Account Manager

  Private Healthcare Systems, Inc.

  (Privately Held; 501-1000 employees; Hospital & Health Care industry)

  July 1996 — October 1999 (3 years 4 months)

  Private Healthcare is a large Preferred Provider Organization (PPO), supplying network services and medical management to small insurers, third party administrators, and self-insured companies with health plans. It is the largest proprietary PPO and the second largest independent care management company in the United States. As Account Manager and Project Manager, worked with clients to provide products and services that met satisfaction.

• Marketing & Operations Assistant

  Brigham & Women's Hospital - Dept. of Radiology

  (Non-Profit; 1001-5000 employees; Hospital & Health Care industry)

  May 1995 — June 1996 (1 year 2 months)

  Brigham and Women’s Hospital is a world-renowned 1,000 bed facility. Responsibilities included marketing assessments and operational improvements. Worked on creating a virtual radiology department for the growing Partners network, and effected better patient flow at the MRI units.

• Staff Writer

  Department of Veterans Affairs

  (Government Agency; 1001-5000 employees; Public Relations and Communications industry)

  January 1994 — May 1995 (1 year 5 months)

  The Department of Veterans Affairs is the government agency responsible for the healthcare of United States veterans. Wrote speeches for the Director of the Medical Research Service and crafted a public awareness manual. Integrated efforts across workgroups to provide a clear VA policy on healthcare reform and health, food and safety for the 21st century.

Scott Monty’s Education

• Boston University Graduate School of Management

  MBA , Health Care Management , January 1994 — May 1996

  Dual degree with Master's in Medical Sciences.

  Activities and Societies:

  Senior Resident Assistant, Football Halftime Announcer, Scarlet Key Selection Committee

• Boston University School of Medicine

  MS , Medical Science , September 1992 — May 1996

  Thesis: Clinical and Managerial Implications of Developing Ultrasound Technology

  Activities and Societies:

  Senior Resident Assistant, Football Halftime Announcer, Scarlet Key Selection Committee

• Boston University

  BA , 1988 — 1992

Additional Information

Scott Monty’s Websites:

• My Company
• My Blog
• My Blog

Scott Monty’s Interests:

New technology and marketing, the intersection of PR and advertising, public speaking, voice overs, golf, skiing, literature, music, Sherlock Holmes.

Scott Monty’s Groups:

Social Media Club, American Marketing Association, SXSW, Twitter, Blogging, Podcasting, Golf, Masons, Baker Street Irregulars., BS08

•    TalentBar: HR and Recruiter Network
•    Ford Motor Company
•    South By Southwest (SXSW)
•    CenterNetworks Business Links
•    New Media, Social Media, and Social Networking Participants
•    Social Media Mafia
•    Tweeple
•    The Age of Conversation Authors and Fans
•    Blogger Social '08
•    MarketingProfs
•    Blog Council
•    CoTweet Cohort One

Scott Monty’s Honors:

- Top tier of the Power 150 list of top marketing blogs by AdAge since May 2007
- Named a Successful & Outstanding Blogger
- Listed as #5 on the Top 100 Social Media & Social Networking Blogs
- Quoted in the Wall Street Journal ("Attention, Bloggers," 3/17/08) and provided the Recommended Reading companion list.

Scott Monty’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch