LinkedInScott McDonald

Scott McDonald

Internet strategist and entrepreneur

New York, New York
  1. Modus Associates
  1. Scient Corporation,
  2. Young & Rubicam / Brand Dialogue
  1. Boston University School of Law
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Modus Associates

Modus Associates

Co-founder and Managing Director

– Present

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Scott is an Internet strategist and entrepreneur with over 14 years in media, technology and professional services.

Prior to founding Modus Associates, Scott was a strategist with the New York office of Scient Corporation – an industry leader in e-business strategy and consulting – and creative supervisor at Young & Rubicam’s Brand Dialogue interactive group.

An expert in customer-centered business innovation, he has led high-profile strategic initiatives for Morgan Stanley & Co., SIRIUS Satellite Radio, Sony Electronics, Comcast Corporation, InterActiveCorp, Major League Baseball, MasterCard International, McNeil Consumer Healthcare, Coldwell Banker Real Estate Corporation, United States Army and Citibank.

Scott is a member of the Customer Experience Professionals Association, the Digital Analytics Association and the User Experience Professionals Association. He is co-chair of the Digital Analytics Association's New York City chapter and serves on the board of advisers of two Internet start-ups.

Specialties: digital strategy, digital marketing, customer-centered business innovation, mobile strategy


Co-founder and Managing Director

Modus Associates
– Present (12 years 10 months)New York, NY

Content Strategist

Scient Corporation
(1 year 9 months)New York, NY

Creative Supervisor

Young & Rubicam / Brand Dialogue
(1 year)New York, NY


Digital Analytics Association

Co-chair, New York City Chapter
– Present

User Experience Professionals Association

– Present

Customer Experience Professionals Association

– Present


  1. Russian

Honors & Awards

2013 Inc. 500/5000 List of America's Fastest Growing Companies

Inc. Magazine

Additional Honors & Awards

2014 Nielsen Norman Group Intranet IA Report
2013 Digital PR Award
2013 Communicator Awards: Award of Distinction, Corporate Image
2013 Communicator Awards: Award of Distinction, Rich Media B-to-C
2012 Interactive Media Award
2011 WebAward: Best of Industry
2011 User Experience Award
2010 Communicator Awards: Award of Distinction
2009 W3 Silver Award: Automotive Category
2009 WebAward: Automobile Standard of Excellence
2009 WebAward: Mobile Standard of Excellence
2009 Communicator Awards: Award of Excellence
2009 Internet Advertising Competition: Best Arts Online Newsletter Campaign
2008 WebAwards: Arts and Entertainment Categories
2008 W3 Silver Awards: Arts, Publishing and Professional Services Categories
2008 Official Webby Award Honoree
2008 Interactive Media Award: Outstanding Achievement
Nielsen Norman Group 2008 Intranet Design Annual: Year's 10 Best Intranets
Nielsen Norman Group 2007 Intranet Design Annual: Year's 10 Best Intranets


  • Mobile Strategy
  • Web Marketing
  • Internet Strategy
  • Analytics
  • E-business
  • User Experience
  • Information Architecture
  • Usability
  • Content Strategy
  • Digital Strategy
  • Web Analytics
  • E-commerce
  • User-centered Design
  • User Interface Design
  • Digital Marketing
  • Mobile Marketing
  • Start-ups
  • Strategy
  • User Experience Design
  • Mobile Applications
  • Content Management
  • Wireframes
  • See 7+  See less


The Future of User-Generated Content(Link)

User Experience Magazine
October 2010


DAA Certifiied Web Analyst

Digital Analytics Association
– Present

Award of Achievement in Web Analytics

University of British Columbia
– Present


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