Scott Kraun

Life Sciences Medical Marketing Strategist Skilled At Bridging Scientific Data With Commercial Objectives

Greater Atlanta Area

Past
  • Assistant Regional Sales & Marketing Manager at Canon USA, Inc
Education
  • University of Georgia - Terry College of Business
  • University of Georgia - Franklin College of Arts and Sciences
Connections
256 connections
Industry
Pharmaceuticals
Websites

Scott Kraun’s Summary

I am a senior director and professional problem solver in the life sciences industry whose success is attributable to strong leadership, project management, resource identification, and talent development skills. My achievements stem from a strategic medical marketing vision that integrates scientific and clinical perspectives into commercial objectives. This "big picture" approach ensures that healthcare professionals receive timely and relevant information through sound educational initiatives designed to drive enhanced patient care while contributing to product and corporate success.

My industry tenure spans 19 years and includes diverse roles. Since 2000, I have successfully developed and directed Medical Science Liaison teams for organizations both large and small. I have established program operations and developed business plans, collaborations, and advocacy development initiatives that have contributed to corporate milestones. My therapeutic experience spans multiple areas including CNS disorders, infectious diseases, cardiovascular diseases, urology, and oncology. I have been affiliated with companies using diverse treatment approaches ranging from immunotherapies to those developed through pharmacogenetic/pharmacogenomic targeting (personalized medicine). During this time, a key passion has been mentoring highly-motivated yet clinically focused healthcare professionals (MDs, PharmDs, and PhDs) in the art of relationship marketing, preparing them to engage in meaningful scientific exchanges with thought leaders and drivers of progressive treatment paradigms.

In addition to my achievements in Medical Affairs, I draw from direct experience in sales, training, sales management, and marketing roles. I have pounded the pavement, developed Key Opinion Leader relationships, managed budgets, and created tactics to drive productivity and revenue.

I hold two degrees from the University of Georgia – GO DAWGS!!!

Scott Kraun’s Specialties:

* Strategic Business Planning
* Medical Marketing
* Project Management
* Operations Management
* Resource Optimization
* Talent Selection & Development
* MSL & Sales Team Leadership
* Budget Administration
* Metrics Development
* Advocacy Development
* Customer Relationship Management
* Training & Education
* Healthcare & Regulatory Compliance


Scott Kraun’s Experience

  • Director, Medical Science Liaisons

    Vanda Pharmaceuticals, Inc.

    (Public Company; VNDA; Pharmaceuticals industry)

    May 2008October 2008 (6 months)

    Established the Medical Science Liaison (MSL) team and all related infrastructure for an emerging biopharmaceutical company with late-stage product candidates treating central nervous system disorders.

  • Vice President, Medical Science Liaison (MSL) Programs

    Science Oriented Solutions

    (Pharmaceuticals industry)

    May 2000May 2008 (8 years 1 month)

    Directed the development, implementation, and ongoing operations of Medical Science Liaison (MSL) programs and teams for biopharmaceutical and medical device manufacturers including Boehringer Ingelheim, McNeil Consumer and Specialty Pharmaceuticals, Watson Pharmaceuticals, Reliant Pharmaceuticals, 3M Pharmaceuticals, Cell Genesys, Inc., Baxter, and AstraZeneca.

  • Specialty Manager

    Wyeth-Ayerst Laboratories

    (Public Company; 10,001 or more employees; WYE; Pharmaceuticals industry)

    19902000 (10 years)

    Provided training, development, and leadership to specialty sales team while maintaining an individual, top-performing sales territory; directed the sales and market share growth of select therapeutic agents through strategic educational programs as well as advocacy development initiatives with targeted Key Opinion Leaders.

  • Assistant Regional Sales & Marketing Manager

    Canon USA, Inc

    (Public Company; 10,001 or more employees; CAJ; Information Technology and Services industry)

    19831990 (7 years)

    Managed 6 District Sales Managers and administrative support staff for the Southeastern Region of the company’s Information Systems Division.


Scott Kraun’s Education

  • University of Georgia - Terry College of Business

    MBA , Marketing , 19811983

  • University of Georgia - Franklin College of Arts and Sciences

    BS , Psychology , 19771981

    Pre-Medical/Pre-Dental Curriculum

    Activities and Societies:
    Alpha Epsilon Pi

Additional Information

Scott Kraun’s Websites:

Scott Kraun’s Interests:

My professional interests include: building and expanding client relationships; challenge identification, creative brainstorming, and solution development; team building; and coaching and mentoring scientific and technical professionals for success in customer-facing roles. My personal interests include: suspenseful movies, intriguing fiction, travel, Wii games, family time, football, and of course my beloved JAWJA Bulldawgs!!!

Scott Kraun’s Groups:

Healthcare Communication & Marketing Association, American Marketing Association

  •    Executive Suite
  •    Life Sciences Industry Executive Network
  •    Drug Information Association - BioPharmaceutical professionals
  •    Pharmaceutical Marketing
  •    Healthcare Communication & Marketing Association
  •    University of Georgia Alumni Group
  •    BIO International Convention
  •    Google Lover
  •    Alpha Epsilon Pi
  •    Lifesciences Opportunities in US
  •    Healthcare Technology Alliance
  •    Pharmaceutical Discussion Group
  •    Gmail Users
  •    Google Group
  •    Pharmaceutical and Healthcare Professionals Worldwide Network
  •    University of Georgia MBA Alumni and Students
  •    Medical Science Liaison Group (500+)
  •    Biotech & Pharma Professionals Network
  •    Medical Marketing & Communications Group
  •    PharmaNet
  •    Professionals in Pharmaceutical Industry and Biotech Industry
  •    Continuing Medical Education
  •    The Life Science Executive Exchange
  •    Neuroscience
  •    Health 2.0
  •    Biotechnology/Pharmaceuticals
  •    Biopharmaceuticals Reimbursement, Access & Payer Marketing Global Network
  •    MSL- Medical Science Liaison, field based jobs
  •    Life Science Professionals
  •    The Medical Science Liaison Research Group
  •    Medical Affairs Network
  •    SERVICES FOR PHARMA
  •    Regulatory Affairs Professionals Society (RAPS)
  •    Medical Device Professionals Network
  •    Publicis Alumni Group
  •    Healthcare & Life Sciences
  •    Personalized Medicine
  •    Medical Marketing Network
  •    HealthCare Innovators, Medical, Pharmaceuticals & Biotech Innovation Health Care Network
  •    Georgia Bio
  •    Global Healthcare
  •    Former and Current Employees of Wyeth
  •    MEDICAL AFFAIRS PROFESSIONALS
  •    Life Sciences Professional Network
  •    MEDICAL SCIENCE LIAISON and MEDICAL AFFAIRS networkers

Scott Kraun’s Honors:

Wyeth-Ayerst Laboratories:
-GALA Award winner, 1997
-President’s Golden Circle Award finalist, 1994, 1997


Scott Kraun’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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