Scott Knowles

Current

Principal Business Planning Manager at AOL

Past

Sr Program Manager at AOL - Search & Directional Media
Channel Manager at AOL - Search & Directional Media
Regional Interactive Manager at Monster/TMP Worldwide

Account Executive at Monster Worldwide
Account Representative at Monster Worldwide

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Education

Ithaca College

Connections

234 connections

Industry

Online Media

Websites

Scott Knowles’s Summary

Scott Knowles is a seasoned leader in the Internet space with over 12 years experience. Currently he is a Principal Business Planning Manager developing emerging businesses at AOL in the areas of Local and Search Verticals. Previously, Scott led AOL Search distribution, syndication, partnership and mobile business strategies. Recently he led the launch of Referencecenter.com.

Scott's experience spans local search, internet yellow pages, pay per call, distribution/syndication, SEO, SEM, mobile search, internet yellow pages, business development and partner management. Prior to AOL, Scott spent more than six years at TMP/Monster Worldwide developing local online programs for local businesses.

Scott has a working knowledge around Web 2.0 business models including distributed media, blogs and social networks. Interested in meeting contacts and exploring ideas and opportunities in Search, Social Media, P2P Marketing, Local Search and Blogs and how these vehicles will work together.

Scott Knowles’s Specialties:

Team and cross-team management, Local, Search, Revenue Management, Local Search, Pay Per Call, Internet Yellow Pages, Search Engine Optimization, Search Marketing, Social Network Marketing, Blogs, Web Account Services, Social Media, M&A, web 2.0 business models, social media, distributed web services.

Scott Knowles’s Experience

Principal Business Planning Manager

AOL

(Public Company; TWX; Internet industry)

August 2007 — Present (2 years)

Oversee AOL Local & Search Verticals new verticals strategy, advertising feeds and strategic partnerships. Currently responsible for:
-AOL Local Search
-Referencecenter.com
-AOL Yellow Pages
-Vertical & Local Ad Feeds
Sr Program Manager

AOL - Search & Directional Media

(Public Company; 5001-10,000 employees; TWX; Online Media industry)

January 2005 — August 2007 (2 years 8 months)
Channel Manager

AOL - Search & Directional Media

(Public Company; 5001-10,000 employees; TWX; Online Media industry)

March 2004 — January 2005 (11 months)
Regional Interactive Manager

Monster/TMP Worldwide

(Public Company; 5001-10,000 employees; MNST; Marketing and Advertising industry)

December 1999 — March 2004 (4 years 4 months)

•Website Strategy & Management
•Client Services
•ROI-Driven Internet Advertising Campaigns
•Internet Yellow Pages & Local Search
•Internet Relationship Marketing
•Search Engine Marketing
Account Executive

Monster Worldwide

(Public Company; 5001-10,000 employees; MNST; Marketing and Advertising industry)

April 1998 — December 1999 (1 year 9 months)
Account Representative

Monster Worldwide

(Public Company; 5001-10,000 employees; MNST; Marketing and Advertising industry)

August 1997 — April 1998 (9 months)