Scott Hanley

Scott Hanley

General Manager at WBHM; Committed to making good things happen in media, technology and people-focused enterprise.

Birmingham, Alabama Area
Broadcast Media

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Scott Hanley's Overview

  • General Manager at WBHM
  • Scott Hanley at sehanley Media and Management
  • Adjunct Professor, Communications, Media and Technology at La Roche College
  • General Manager at WDUQ
  • Co-founder, Manager at JazzWorks LLC
  • Member, Board of Directors at NPR
  • Faculty Advisor, WDSR Student Radio at Duquesne University
  • Director of Applied Media, Department of Communication at Duquesne University
  • General Manager at KIWR Iowa Western Community College
  • Assistant General Manager, Radio, WGVU AM/FM/TV at Grand Valley State University
  • Production Director, News Director at KVLU Lamar University

500+ connections


Scott Hanley's Summary

I am General Manager of WBHM-FM, the NPR station in Birmingham, Alabama. Privileged to work with a dedicated, talented staff in a special city with a great university, and a strong community of listeners and supporters. I am eager to be a part of the success of what is next.

I have been called "an innovator, an instigator, and an implementer." I served on the NPR board for six very busy and sometimes tumultuous years. For sixteen years, I led the top NPR station in Pittsburgh. I also teach, write, perform, and engage in consulting and project work. Open to opportunities and possibilities.

I aspire to contribute to and sustain a society which allows people to make a good living and to also live fulfilling, interesting lives. This includes building coalitions and raising the resources to do remarkable things.

Specialties: General Management and Operations; Partnership and Business Development; Interim/Transitional Staffing and Management; Regulatory and Government Relations; Talent Coach; Technology, Engineering and Innovation; Marketing, Media and Audience Research; Fundraising, Grantwriting and Project Management; HR practices; business planning and feasibility studies; Music and theatrical production and performance.

Scott Hanley's Experience

General Manager


Broadcast Media industry

2012Present (2 years) Birmingham, Alabama Area

General Manager of WBHM-FM, the NPR News Station for Birmingham, Alabama. WBHM, Birmingham and sister station WSGN, Gadsden combine as the most listened-to public radio outlet in the region. The station produces regional and national stories and provides coverage of breaking news as warranted with an award winning news team.

WBHM is also home to the NPR southern bureau, the Southern Education Desk, and the Alabama Radio Reading Service, a resource for the blind and print-impaired.

Scott Hanley

sehanley Media and Management

1983Present (31 years)

Consulting and management services to support success in media, technology, and people focused enterprise.

Adjunct Professor, Communications, Media and Technology

La Roche College

Educational Institution; 201-500 employees; Higher Education industry

January 20092012 (3 years) Greater Pittsburgh Area

Classes in Broadcasting, Legal issues of Media and Digital Communications

General Manager


Broadcast Media industry

19952011 (16 years) Greater Pittsburgh Area

The market’s primary public radio outlet, provider of the landmark news programs of NPR, regional news, public affairs, and jazz programming. Produce music and spoken word programs for local, national and international audiences.

Lead and manager during years of opportunity, challenge, and growth, including major community development initiatives, digital conversion and broadcast signal expansion, to participation in the creation of

In 2011, WDUQ was recognized by the Western Pennsylvania Press Association at the Golden Quill Awards with the “Service to Journalism” award.

Co-founder, Manager

JazzWorks LLC

19982009 (11 years) Boise, Idaho Area

An advanced-technology satellite-delivered jazz programming service, serving more than 40 affiliates. Supported by the Corporation for Public Broadcasting “Future Fund” for two major projects developing new hardware, software, and production methods.

Member, Board of Directors


Nonprofit; 501-1000 employees; Broadcast Media industry

20022008 (6 years)

Twice elected by the membership to the Board of Directors of National Public Radio during times of challenge, change, growth and retrenchment. Member of the Executive Committee, Investment Committee, Membership Committee and Strategic Planning and Technology Committee.
Chair of the NPR Distribution/Interconnection Committee, 2003-2008.

Faculty Advisor, WDSR Student Radio

Duquesne University

Educational Institution; 1001-5000 employees; Higher Education industry

19972008 (11 years) Greater Pittsburgh Area

The on-campus student radio station under the oversight of the Student Publications Board.

Advise and support the student managers of WDSR. Typically six managers and between 50 and 100 student volunteer workers.

Director of Applied Media, Department of Communication

Duquesne University

Educational Institution; 1001-5000 employees; Higher Education industry

19952005 (10 years) Greater Pittsburgh Area

Coordinate resources for broadcast and media production for academic and student activity.
Occasional teaching assignments:
Newswriting and Reporting 1;
Broadcast Newswriting;
EFP/ENG and Video Production;
Media Sales;
Media Management;
Broadcast Media Practicum

General Manager

KIWR Iowa Western Community College

19931995 (2 years) Council Bluffs, Iowa

Lead and Manage NPR news, local news, and music service for the Omaha/Council Bluffs market.

Assistant General Manager, Radio, WGVU AM/FM/TV

Grand Valley State University

Educational Institution; 1001-5000 employees; Higher Education industry

19841993 (9 years) Greater Grand Rapids, Michigan Area

Oversight of programming, production and operations of WGVU AM and FM; Fundraising, production and on-air talent for TV and Radio services. Corporate support, community engagement and promotion. Leadership role with radio signal expansion, acquisition and technology upgrades.
Also active as an administrator within Grand Valley State University, including serving as a member and Chair of the Administrative/Professional Committee.

Production Director, News Director

KVLU Lamar University

February 1982October 1984 (2 years 9 months) Beaumont/Port Arthur, Texas Area

Produce local news and arts features, as well as regular newscasts. Create and produce long form special projects. Local Host for NPR's Morning Edition.

Scott Hanley's Skills & Expertise

  1. Change Management
  2. Technology Implementation
  3. Team Building
  4. Media Relations
  5. Messaging
  6. Operations Management
  7. Journalism
  8. Broadcast
  9. Audience Research
  10. Interim Management
  11. Public Relations
  12. Public Speaking
  13. Special Events
  14. Event Management
  15. Social Media
  16. Advertising
  17. Fundraising
  18. Market Analysis
  19. Marketing Communications
  20. Radio
  21. Radio Broadcasting
  22. Radio Host
  23. Video
  24. New Media
  25. Entertainment
  26. Music
  27. Organizational Development
  28. Radio Producing
  29. Audience Measurement
  30. News Writing
  31. Program Management
  32. Marketing
  33. Video Production
  34. Event Planning
  35. Television
  36. Leadership
  37. Media Production
  38. Press Releases
  39. Social Networking
  40. Editing
  41. Blogging
  42. Grant Writing
  43. Management
  44. Strategic Communications

View All (44) Skills View Fewer Skills

Scott Hanley's Honors and Awards

  • Pioneer Award

    Michigan Public Broadcasting
    • August 1993

    For outstanding contributions to public radio in Michigan.

  • The PRRO Award

    The Public Radio Regional Organizations
    • July 2011

    The Regional Organizations of public radio present the PRRO award each year to an individual whose work has contributed significantly to the health and growth of Public Radio.

    In 2011, it was given to Scott Hanley in appreciation of his contributions made on behalf of public radio stations nationwide.

Scott Hanley's Publications

  • Archiving and Storage

    • Radio Magazine
    • September 1, 2002
    Authors: Scott Hanley

    Much of radio is ephemeral — how to save what you save so it is valuable in the long run. A discussion of changing hardware and data standards with real-life examples of choices and challenges.

  • Webcasting Made Legal

    • Radio Magazine
    • March 1, 2002
    Authors: Scott Hanley

    A discussion of the the Digital Performance Right in Sound Recordings Act of 1995 (DPRA) and the Digital Millennium Copyright Act of 1998 (DMCA).

  • Measuring Media

    • Radio Magazine
    • April 1, 2003
    Authors: Scott Hanley

    A look at the Arbitron Portable People Meter (PPM), the new technology and system that could revolutionize the way radio is measured and change radio itself.

  • Review: Blowin' Hot and Cool: Jazz and Its Critics

    • The Pittsburgh Post-Gazette
    • September 10, 2006
    Authors: Scott Hanley

    Review of the book "Blowin' Hot and Cool: Jazz and Its Critics by John Gennari. The book is an overview over jazz in American culture and history through the writings and stories of generations of jazz critics. This book is not just rich in information and storytelling, but also in the ebb and flow of the passions that underpin jazz. In the process, Gennari finds decades of discourse and disagreement, alliances and arguments.

Scott Hanley's Organizations

  • Public Broadcasting Management Association

    Board member, VIce Chair, Chair
    • 2002 to 2007

    PBMA provides public broadcasting with valued business leadership, professional development, and fosters the exchange of information and knowledge.

    The Vision of PBMA is to enhance and sustain Public Broadcasting and Public Service Media through management excellence.

  • Pittsburgh Radio Organization

    • 2001 to 2011

    Radio's trade association for Pittsburgh, promoting radio as a primary marketing medium. PRO also presents annual broadcasting job fairs and major community ascertainment meetings to benefit the entire region.

  • Radio Information Service

    Member, Board of Directors
    • 2000 to 2005

    Reading and information to provide services for the blind and others unable to hold or read from a printed page.

  • Leadership Pittsburgh

    Curriculum Co-Chair
    • 2000 to 2003

    Collaborate with Leadership Pittsburgh staff, LP Alumni and community partners to help provide a meaningful and valuable experience for LP participants.

  • Pittsburgh League of Women Voters

    Member, Good Government Awards Committee
    • 2002 to November 2011

    Participate in event planning, awardee selection and event production. Served as Emcee for several of the ceremonies.

  • Eastern Region Public Media

    Board of Directors
    • 1998 to 2003

    Member of Executive Committee, Board Vice-Chair

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