CEO, La Tempestad Productions
San Francisco Bay Area
CEO, La Tempestad Productions
San Francisco Bay Area
(Marketing and Advertising industry)
1998 — Present (11 years)
-Development of Marketing Plans and Strategy
-Branding, Positioning and Art Direction
-Public Relations Strategy and Implementation
-Media Kit Production
-Design Consultations, Print Production and Graphic Design
-Copy Writing
-Marketing and Public Relations Staff Training
(Marketing and Advertising industry)
2006 — 2007 (1 year)
• Developed, Marketed and Publicized new Summer Camp product which brought 490 new clients the first year in operation
• Implemented regional public relations campaign
• Direct Mail: Created and coordinated marketing mailings, procured and managed mailing lists
• Wrote press releases, brochure copy and marketing materials
• Managed marketing staff, temps and volunteers
• Managed and produced brochures and other marketing materials
• Trade Show Preparation of materials and attendance at trade shows
• Coordinated with and directed sales and internet department as needed
(Non-Profit; 51-200 employees; Health, Wellness and Fitness industry)
May 2002 — October 2004 (2 years 6 months)
-Managed a team 6 employees in the public relations department
-Acquired and coordinated media interviews for company representatives and managed public relations media events
-Implemented media campaigns for international lecture tours
-Wrote press releases, media proposals, and other press materials
-Conducted interoffice and business correspondence
-Created advertising campaign and managed media buying schedule and creation of advertisements
1997 — 2001
Feeling the World (through travel), Hang Gliding, Paragliding, Falling, Falling in Love, Skateboarding, Rock Climbing,Snowboarding, Learning New Things, Self-Sustainable Communities, Guerrilla Change, Filming, Starting New Businesses, Consulting, Dancing, Shining and You. Writing poetry is a vivid way that I express my feelings when the mood strikes me, but songs are my favorite and I can’t wait to find a campfire guitarist to invent tunes with. Hiking, dancing, skiing, reading, snowboarding, swimming, did I mention SURFING? Surfing, Traveling, Meeting new People, Visiting people I know. Dreaming. Loving. Riding on Motorcycles. Camping. Writing songs. Learning new things. Backpacking. Adventure.
Phi Kappa Phi Honor Society, Drama Club, Toastmasters Club, President’s List, Dean’s List, Lancaster Arts Council, Playhouse Theater, “Service Learning Leadership Award”, Outdoors Club
Traveled Extensively throughout Mexico, Central & North America, Eastern and Western Europe
ESL Teaching Certification (English as a Second Language)