Manager at Axis Bank
Bombay Area, India
Manager at Axis Bank
Bombay Area, India
Marketing professional with experience in Brand Management, Advertising and Media Planning, Public Relations, Event Management and Direct Marketing. Significant exposure to media sales.
Marketing promotions, Brand management, Event management, PR, Media planning
(Public Company; Banking industry)
March 2005 — Present (4 years 10 months)
Involved in sustaining and enhancing brand awareness/visibility and brand image by driving integrated advertising and PR initiatives as well as internal communication to stakeholders and internal customers of the Bank
(Public Company; Banking industry)
March 2005 — April 2007 (2 years 2 months)
Involved in spreading brand awareness of the Bank via advertising and PR initiatives, Involved in branch promotions and onground activities, event management and dissemination of Bank's information both internally and externally
(Privately Held; Newspapers industry)
March 2004 — March 2005 (1 year 1 month)
As a part of the Display team at The Times of India was responsible for ad sales for the Times Of India main paper, ET and other city centric publications, involving a great deal of relationship building activity with agencies and clients, designing media packages that would best suit client requirements and creating innovative measures in order to create a special platform for a particular client in the afore mentioned publications
(Privately Held; Newspapers industry)
October 2003 — March 2004 (6 months)
In the Special Features team at The Times of India responsible for creating innovative platforms, in print, for advertisers. Worked on conceptualisation of special features, its ad-rates, editorial ambience of the feature and ad space selling for it
PGDMM , Marketing , 2002 — 2003
BA , English , 1998 — 2001
English, Hindi, Science, Mathematics, Humanities 1986 — 1996
Trends, Music (listening/playing guitar), Movies, Reading (mostly non fiction), Sketching