Founder at DJargon
India
- Current
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- Founder at DJargon
- Past
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- Head - Corporate Communications & Manager - Business Development at Aspire Systems Pvt. Ltd.
- Education
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- Institute of Management Technology, Ghaziabad
- Recommended
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3 people have recommended Satish - Connections
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137
connections
- Industry
- Marketing and Advertising
- Websites
Satish Chathanath’s Summary
As an 'in-the-trenches' brand and communications specialist, I am presently engaged in spreading the word about my new start up - DJargon Consulting Services Pvt. Ltd.
DJargon specializes in metrics-driven business-to-business branding, marketing and sales for technology and telecom companies. One of the virals about us is our unique engagement model : 'pay us on your success'.
In my previous engagement, as the head of Corporate Communications at Aspire Systems, I played a key role in strategizing and directing how Aspire interacts with its stakeholders. Scores of my innovative branding and B2B sales initiatives had helped Aspire Systems to capture the mindshare of employees in India and customers in the US and Europe.
Having done B2C branding, advertising, TV production and printing by wearing multiple hats for a little more than a decade, I understand both retail customers and business customers alike.
Whenever I find time, I serve as a guest faculty at Madras Advertising Club and share my thoughts on strategic brand management.
I am a certified Town and Country Planner and have a Masters in Business Administration from the Institute of Management Technology, Ghaziabad, India.
Satish Chathanath’s Specialties:
Branding, B2B Marketing, B2B Business Development, B2B Sales, Corporate Communications, Internal Communications, ATL & BTL Advertising
Satish Chathanath’s Experience
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Founder
DJargon
(Marketing and Advertising industry)
January 2009 — Present (1 year )
~ B2B Brand Building
~ Lead Generation & Lead Nurturing
~ Email Marketing
~ B2B Selling
~ Marketing & Sales Collaterals
~ Content Creation & Management
~ Thought Leadership -
Head - Corporate Communications & Manager - Business Development
Aspire Systems Pvt. Ltd.
(Privately Held; Information Technology and Services industry)
June 2005 — December 2008 (3 years 7 months)
ABOUT ASPIRE SYSTEMS :
Aspire Systems is an Outsourced Product Development firm committed to helping our customers build software products better and faster. We work with some of the world’s most innovative Independent Software Vendors and software-enabled businesses, ranging from start-ups to established industry leaders, transforming the way software is built.
Our approach to product development is based on the pioneering concept of Producteering™, which we have evolved and refined through years of product-building experience. Producteering is a set of Principles and Practices, driven by the right People and supported by the right Platform. Producteering, when applied rigorously, will always result in well-engineered, high-quality software.
Satish Chathanath’s Education
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Institute of Management Technology, Ghaziabad
MBA , Marketing
Additional Information
Satish Chathanath’s Websites:
Satish Chathanath’s Interests:
Mentoring, Teaching, Trekking, Travelling, Chess, Yoga, Environment, Wildlife
Satish Chathanath’s Groups:
NASSOM, Chennai
Advertising Club, Madras
PRCI
Greenpeace
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Institute of Management Technology -
FastTrack 100 (8,000+ members!) -
Public Relations Professionals -
GREENPEACE INDIA
Satish Chathanath’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
