Sasha Hefler

Current

Vice President - Global Strategy & Communications at eTERA Consulting

Past

President of the Masters Conference at The Masters Conference
Luxury & Commercial Real Estate Consultant at Prudential Florida WCI / Vance Realty Group
Director of New Business at Okula Communications

Advertising President at Ad Solutions
Advertising Account Executive at Davis Ball & Colombatto

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2 more...

Education

University of Wisconsin-Madison

Recommended

23 people have recommended Sasha

Connections

486 connections

Industry

Legal Services

Websites

My Website

Sasha Hefler’s Summary

Sasha L. Hefler
Vice President - Global Strategy & Communications

Sasha Hefler, Vice President of Global Strategy and Communications, is responsible for eTERA Consulting’s marketing, business development, branding of corporate image and educational events. Prior to joining eTERA, Ms. Hefler was the president of the Masters Conference, where she developed the event into one of the legal industry’s most respected educational conferences. Her ability to quickly grasp the needs of corporate clients and business partners, coupled with her high-energy personality, ensures outstanding results for every project she undertakes. Sasha’s previous experience includes a wide range of business expertise including ten years managing large advertising accounts for McDonalds, American Express, and Sea World.

Sasha Hefler’s Specialties:

Negotiations of multi-million dollar deals and projects, advertising, marketing, stategic planning, legal technological solutions and branding start-up companies.

Sasha Hefler’s Experience

Vice President - Global Strategy & Communications

eTERA Consulting

(Privately Held; Legal Services industry)

October 2009 — Present (6 months)

Sasha Hefler, Vice President of Global Strategy and Communications, is responsible for eTERA Consulting’s marketing, business development and educational events. Prior to joining eTERA, Ms. Hefler was the president of the Masters Conference, where she developed the event into one of the legal industry’s most respected educational conferences. Her ability to quickly grasp the needs of corporate clients and business partners, coupled with her high-energy personality, ensures outstanding results for every project she undertakes. Sasha’s previous experience includes a wide range of business expertise including ten years managing large advertising accounts for McDonalds, American Express, and Sea World.
President of the Masters Conference

The Masters Conference

(Legal Services industry)

September 2006 — October 2009 (3 years 2 months)

Grew the Masters Conference into one of the legal industry’s most respected national educational conferences. Developed strong relationships with corporate cousel, large law attorneys, judges and legal vendors. Sasha, helped to brand and incorporate a start-up company from the ground up. She started as a consultant and moved up to President of the company in a few years. This was a large accompishment as she was new to the legal industry four years prior.
Luxury & Commercial Real Estate Consultant

Prudential Florida WCI / Vance Realty Group

(Real Estate industry)

2000 — 2007 (7 years )
Director of New Business

Okula Communications

(Marketing and Advertising industry)

1996 — 1998 (2 years )
Advertising President

Ad Solutions

(Marketing and Advertising industry)

1991 — 1993 (2 years )
Advertising Account Executive

Davis Ball & Colombatto

(Marketing and Advertising industry)

1990 — 1991 (1 year )

Advertising account management of McDonalds and the Sea World Accounts

Sasha Hefler’s Education

University of Wisconsin-Madison

BA , Communications and Broadcasting Minor in Political Science , 1986 — 1990

Activities and Societies:

Officer of Kappa Kappa Gamma

Additional Information

Sasha Hefler’s Websites:

My Website

Sasha Hefler’s Interests:

Negotiationg, Problem Solving, Advertising, Marketing, Professional Networking, Strategic Planning, Tennis, Golf

Sasha Hefler’s Groups:

Woman of E-discovery, Kappa Kappa Gamma, The March of Dimes, Core Leadership,

Executive Suite
Women in eDiscovery
FORUM Leadership
Wisconsin Alumni Association
Masters Conference
Speakers and Panelists
Wisconsin Business Alumni ® (Official)
Litigation Support Professional Networking
Marketing Communication
Electronic Discovery Professionals
Networking Orlando
InsideLegal
Global Executive Exchange
Kappa Kappa Gamma
Lawyers and Other Professionals Interested in Getting Published for Business Development
b-Discovery
LPO Litigation Support Business Rules and Requirements
Early Case Assessment Association
Corporate Planning & Global Industry Segmentation
Marketing the Law Firm
The Lawyer Invitational
LIT-Con (Legal Information Technology Conference) 2009
eDiscovery Plain & Simple
e-Discovery Golf
INHOUSE LEGAL
Badgers in Business
Badgers in Legal Services
Badgers in Marketing
Badgers in Media and Communications
Legal Vendors
eDDstuff