Sarah Laborde

Sarah Laborde

Account Supervisor at FleishmanHillard

Location
Houston, Texas Area
Industry
Public Relations and Communications

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Sarah Laborde's Overview

Current
Past
Education
Connections

500+ connections

Sarah Laborde's Summary

Sarah Laborde rejoined the food and agribusiness team at FleishmanHillard Houston in February 2012. She has experience in the management of day-to-day client activities, program implementation and evaluation, event coordination, media monitoring program oversight, media coordination and outreach, content and message development, and issues management support for clients, including RISE (Responsible Industry for a Sound Environment), Elanco, National Pork Board, Foot-and-Mouth Disease (FMD) Cross Species Communications Team, Dow AgroSciences, Field to Market-Alliance for Sustainable Agriculture, Nutrients for Life and Carnival Cruise Lines.

Ms. Laborde is involved in overseeing media monitoring programs for several clients; analyzing and interpreting global data from social media monitoring tools; and providing volumetric and content analysis of social data. Currently, she is assisting in the development of a social media command center.

She also provides media support for clients, helping compile and maintain media lists and draft and distribute pitch stories to appropriate media outlets. She has experience in overseeing both domestic and international media coordination and outreach to trade and mainstream media. Ms. Laborde also coordinates scheduling and logistics for trade shows and other events on behalf of clients.

Practice group interests: Travel & tourism; grassroots initiatives, strategic partnership development, community affairs/outreach, event management, presentation & public speaking, social media/community management, international marketing/PR

Sarah Laborde's Experience

Account Supervisor

FleishmanHillard

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

June 2014Present (4 months) Houston, Texas Area

Senior Account Executive

FleishmanHillard

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

May 2013June 2014 (1 year 2 months) Houston, Texas Area

+Serve as a member of the food and agribusiness practice group
+Server as day-to-day client contact
+Assist in the planning and execution of community outreach events and awareness programs on behalf of clients
+Experience in managing client budgets in excess of 1M

Account Executive

FleishmanHillard

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

October 2012May 2013 (8 months) houston, texas area

+Serve as a member of the food and agribusiness practice group

Assistant Account Executive

FleishmanHillard

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

February 2012October 2012 (9 months) Houston, Texas Area

+Served as a member of the food and agribusiness practice group
+Successfully coordinated media desk side briefings and interviews for client executives
+Coordinated international media outreach with 13 countries
+Helped manage day-to-day projects for clients totalling in excess of 550K
+Assisted in managing financials and billing process for client account with 200K budget

Director of Marketing

Cake Communications

Privately Held; 1-10 employees; Marketing and Advertising industry

October 2011February 2012 (5 months) Houston, Texas Area

Public Relations Intern

FleishmanHillard

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

May 2011October 2011 (6 months) Houston, Texas Area

Food and Agribusiness practice group

Public Relations Campaign Writing Director

Mental Health Association for Greater Baton Rouge

January 2011May 2011 (5 months) Baton Rouge, Louisiana Area

•Developed all written communication, including research reports, creative materials, press releases and evaluative materials that contributed to a comprehensive visibility and awareness campaign
•Expanded the association’s awareness and visibility in the community by 24 percent within a four-month period using traditional and social media outlets
•Planned and executed a successful fundraising casino night with earnings totaling $16,985

Marketing Intern

Portico Learning Solutions

December 2010February 2011 (3 months) Baton Rouge, Louisiana Area

•Created and managed local and trade media lists
•Updated and managed PEO and ARC databases with over 500 entries
•Assisted in creation and design of direct mailers and newsletters

Marketing Intern

Speakeasy Sportswear

October 2010December 2010 (3 months) Baton Rouge, Louisiana Area

•Served as a liaison between company and fraternity presidents
•Coordinated product demonstrations with fraternities and attended marketing events
•Utilized Facebook to create product and event awareness

International Trade Intern

Southern United States Trade Association

Nonprofit; 11-50 employees; International Trade and Development industry

June 2008June 2010 (2 years 1 month) Louisiana Department of Agriculture and Forestry

•Continuously updated Louisiana food and non-food products databases
•Assisted in recruitment and maintained correspondence with companies involved in tradeshows
•Distributed weekly SUSTA fliers through email to over 500 Louisiana companies
•Prepared “Certificates of Origin and Free Sale” for over 20 Louisiana companies exporting to Latin America and portions of the Middle East

Sarah Laborde's Volunteer Experience & Causes

  • Volunteer Experience

    • Active

      The Junior League of Houston, Inc.
      December 2012 present (1 year 10 months)

      Provisional Member 2013-2014; Active June 2014

Sarah Laborde's Honors and Awards

  • Team Player Award

    FleishmanHillard Houston
    • December 2013

    Nominated by Houston colleagues for being a living testament to the corporate philosophy, “Teamwork is everything.”

Sarah Laborde's Skills & Expertise

  1. Public Speaking
  2. AP Style
  3. Research
  4. Microsoft Office
  5. Event Planning
  6. Social Media Monitoring
  7. Campaign Planning
  8. Billing
  9. Coverage Analysis
  10. Public Relations
  11. Newsletters
  12. Editing
  13. Blogging
  14. Email Marketing
  15. Social Media Measurement
  16. Fundraising
  17. Campaign Plans
  18. Strategic Planning
  19. Marketing Strategy
  20. Media Relations
  21. Facebook
  22. Marketing
  23. Strategic Communications
  24. Social Media

View All (24) Skills View Fewer Skills

Sarah Laborde's Education

Louisiana State University

Bachelor of Arts, Mass Communication; Public Relations

20062011

Graduated cum laude

Activities and Societies: Phi Mu Sorority, Omicron Delta Kappa, Phi Kappa Phi, Public Relations Student Society of America, Gamma Sigma Delta Honor Society, Student Government, Rho Lambda Honor, Society, Order of Omega

Louisiana State University

Bachelor of Science, Agricultural Business; International Business

20062011

College of Agriculture's China Initiative, Chancellor’s Honor Roll, Dean’s List, Who’s Who Among Students

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