Sarah Doherty

Sarah Doherty

Community Marketing Manager at Mozilla Corporation

San Francisco Bay Area

Current
Past
  • Marcom Project Manager at Seagate Technology LLC
  • Campus Rep, Special Projects & Operations at Apple
  • Member at Apple Campus Group Advisory Board
  • Higher Education Marketing Intern at Apple
Education
  • Rochester Institute of Technology
Connections
435 connections
Industry
Marketing and Advertising
Websites

Sarah Doherty’s Summary

Dynamic young woman with years of work experience in the fields of marketing, communications, print/publishing, and project management in a challenging, dynamic role.

• Extreme attention to detail.
• Strong project management skill set.
• Excellent communication and organizational skills.
• Ability to learn new skills and technologies quickly.
• Extensive team and leadership experience.

Looking for a relaxed company in a positive environment where I can put my skill set to use.

Sarah Doherty’s Specialties:

• Project Management (campaign management, budgets, creative execution)
• Marketing (markets include: channel, education, home/home office, business, enterprise),
• Non-traditional marketing (guerrilla, viral)
• Technical - HTML, CSS, JavaScript, Usability, WYSIWYG, MySQL, Content Management Systems


Sarah Doherty’s Experience

  • Community Marketing Manager

    Mozilla Corporation

    (Privately Held; Computer Software industry)

    June 2009Present (2 months)

    Responsibilities include coordination of the Mozilla events program (which includes industry events, Mozilla-driven events such as Developer Days and community-initiated events all over the globe) and development of new programs to engage the community, drive recruitment and activism as well as promote Firefox mindshare.

  • Education Field Marketing Specialist

    Adobe Systems

    (Public Company; ADBE; Computer Software industry)

    November 2008May 2009 (7 months)

    Develop and drive marketing plans, programs and events specific to higher education North America Field Marketing.

    • Drive quarterly education eSeminar Series production, managing content and speaker selection, registration website, list trades, and final evaluation of attendance.
    • Manage education prospecting call program including sourcing lists, developing topics and creating materials used by all sales reps.
    • Work with external vendors to create web and print collateral for Adobe campus events.
    • Manage higher education regional event selection, registration, participation and evaluation.
    • Coordinate marketing material distribution and product giveaways with sales reps.
    • Keep assigned buckets on field marketing education budget up-to-date.

  • Marketing Contractor

    Self-Employed

    (Marketing and Advertising industry)

    July 2007October 2008 (1 year 4 months)

    Work with companies and individuals to complete marketing initiatives including project management, print and web collateral development.

    • David Pogue’s Switching to the Mac: The Missing Manual, Leopard Edition: Print production and layout.
    • Juniper Networks: Assisted their service marketing department with the production of marketing collateral, webcasts, and newsletters in preparation for their all-hands team meeting.

  • Marketing Project Manager

    Stanford University

    (Educational Institution; Higher Education industry)

    April 2008August 2008 (5 months)

    Responsible for planning and executing multi-faceted marketing campaigns to develop and attract audience members to Lively Arts’ events.

    • Collaborate on creation and production of Lively Arts promotional collateral and advertisements.
    • Ensure content and design of collateral is compatible with marketing and sales goals.
    • Successfully secure bids from printers and mail houses while tracking projects through all stages.
    • Manage marketing production schedule and relationships with outside freelance designers and external agencies.
    • Coordinate media buys with radio, newspaper and magazine vendors.
    • Successfully manage Lively Arts’ $750K+ advertising budget.

  • Marcom Project Manager

    Seagate Technology LLC

    (Public Company; STX; Computer Hardware industry)

    January 2007July 2007 (7 months)

    Managed the execution of integrated marketing communication programs and activities by working with external agencies, internal creative and web services teams for the Global Marketing Group.

    • Responsible for execution of deliverables with external agencies, schedules and budgets of global awareness campaigns accounting for 70% of Seagate business in the next 2 years.
    • Worked with Americas Channel Marketing to execute and project manage web and print projects.
    • Communicated with global marcom, internal departments, and regions (AMER, EMEA, APAC) to track initiatives and campaigns ensuring global alignment.
    • Drove the Seagate Partner Program (SPP) Newsletter which is distributed to over 50,000 customers monthly.
    • Managed the monthly collection of marketing articles for the internal Sales Connection Newsletter.
    • Worked with web team to drive content updates for the internal marketing portal for sales employees.

  • Campus Rep, Special Projects & Operations

    Apple

    (Public Company; AAPL; Computer Hardware industry)

    November 2003September 2006 (2 years 11 months)

    Responsible for driving higher education individual and institutional sales while working with the Campus Rep Program and Marketing managers to create print materials to support over 600 nationwide sales students.

    • Created and managed viral, online and print marketing programs via flyers, posters, direct mail and landing pages for universities in Western New York.
    • Produced and managed production of collateral covering sales best practices, equipment acquisition, demo rentals, hiring and termination policies for Campus Reps.
    • Project managed creation and print production of the Campus Rep Program reference management handbook.
    • Worked with Apple departments, university staff, external vendors to plan and execute large-scale campus events.
    • Responsible for coordination and schedule management of programs and events with internal and external parties.

  • Member

    Apple Campus Group Advisory Board

    (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

    October 2003May 2006 (2 years 8 months)

    Provide campus user group feedback to Apple, discuss campus group issues, consider future strategies and provide resources and support to college and universities as they create their own groups.

  • Higher Education Marketing Intern

    Apple

    (Public Company; AAPL; Computer Hardware industry)

    December 2004February 2005 (3 months)

    Assisted group with student-facing programs and strategies including website content development, competitive analysis, and the student evangelist program.

    • Created first Operations Handbook to assist training Account Executives on how to manage Campus Reps.
    • Answered all email communication from student@apple.com relevant to education marketing programs.
    • Prepared all podcasting content/collateral for EDUCAUSE NLII Conference in New Orleans, LA and Houston, TX
    • Compiled research on iPod third-party solutions for distribution to higher education marketing executives.


Sarah Doherty’s Education

  • Rochester Institute of Technology

    New Media Publishing , New Media Publishing (Major), Communications (Concentration) , 20022006

    Bachelor of Science; GPA 3.8
    New Media Publishing Major; Communications Concentration
    Graduated Summa Cum Laude in the RIT Honors Program

    Activities and Societies:
    RIT Concert Band, MacRIT, Golden Key International Honour Society, RIT Honors Program, Nathaniel Rochester Scholarship Receipient

Additional Information

Sarah Doherty’s Websites:

Sarah Doherty’s Interests:

Wine tasting, driving my car, hanging out with Ryan, enjoying California, missing the east coast, artsy craftsy stuff, going to the beach, shopping at IKEA, interior decorating

Sarah Doherty’s Groups:

  •    Adobe Alumni
  •    RIT Alumni Group - Rochester Institute of Technology
  •    Rochester Institute of Technology Alumnus
  •    Rochester Institute of Technology - College of Imaging Arts and Sciences Alumni
  •    Social Media Marketing
  •    Official RIT Alumni Association
  •    Apple - Current and Former Employees
  •    RIT Alumni Association
  •    Seagate

Sarah Doherty’s Honors:

Graduated with Highest Honors
All Quarters at RIT on High Honor Roll
Golden Key International Honour Society Member
RIT Honors Program Member
Nathaniel Rochester Scholarship Receipient


Sarah Doherty’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Sarah Doherty’s full profile:

  • See who you and Sarah Doherty know in common
  • Get introduced to Sarah Doherty
  • Contact Sarah Doherty directly

View Full Profile