Sara Holoubek

Current

• Consultant & Columnist at SaraHoloubek.com

Past

• Chief Strategy Officer at icrossing
• Senior Solutions Strategist at Blue Dingo
• Senior Strategist at iframe

3 more...

Education

• HEC School of Management
• University of Iowa

Recommended

14 people have recommended Sara

Connections

500+ connections

Industry

Internet

Sara Holoubek’s Summary

Sara Holoubek is a corporate strategy consultant, advising growth firms and investors in the interactive technology and advertising sector. Ms. Holoubek is also a contributing editor of DMNews, covering digital trends.

In 2009, Ms. Holoubek was elected President of the Search Engine Marketing Professionals Organization (SEMPO) board of directors. She also serves on the New York Board of Directors of the Step Up Women's Network.

From 2003-2005, Ms. Holoubek served as iCrossing's Chief Strategy Officer, building the firm's New York office and repositioning the iCrossing brand as it raised an early VC round of $13 million.

Prior to this experience, Ms. Holoubek held posts in client strategy with interactive agencies Organic and Blue Dingo. Her vertical expertise covers over 10 sectors and includes work with Clickable, Conductor, drop.io, Symposia Group, Levi Strauss & Co, LexisNexis and Texas Instruments, as well as agencies within the WPP family and the Aegis Group family.

Ms. Holoubek has been widely quoted in publications such as The Washington Post, WSJ.com, Adweek, DMNews, ClickZ, Internet Retailer, Strategies (France) and PropMark (Brazil). She also serves as a frequent guest lecturer at venues such as SMX, Search Engine Strategies, OMMA, the DMA, Harvard, NYU and Baruch College.

Ms. Holoubek also brings an international perspective to her work, having lived and worked in Latin America and Europe , and is fluent in Spanish and French and conversant in Portuguese. She holds a B.A. from the University of Iowa and an M.B.A. from HEC in France. She resides in New York City with her husband, baritone Claudio Mascarenhas.

Sara Holoubek’s Specialties:

corporate strategy, corporate development, business development, buy vs build, sustainable growth through access to markets, knowledge, talent, capital, acquisitions and partners, internet advertising, emerging technologies, web analytics, research, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Nonprofit fundraising, social responsibility, social ventures.

Additional Information

Sara Holoubek’s Groups:

CampInteractive Board of Directors
SEMPO Board of Directors & Marketing Co-chair
Tech Meet Up
nextNY Digital

•    HEC Paris Diplomés / Alumni
•    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
•    Step Up Women's Network
•    Woodhull Institute
•    Executives Serving on Non-profit Boards
•    Semantic Search