
Partner at Lucid Sense Consulting
Bangalore Area, India

Partner at Lucid Sense Consulting
Bangalore Area, India
When Marconi invented wireless telegraphy, many dismissed it as just another useless idea. They obviously lacked Marconi's foresight. And, we can well imagine why their names don't feature anywhere in the annals of history.
It's not that we are suggesting that the newsletter is your only ticket to fame, but we are not discounting that either... 'cos you never really know! After all, the newsletter, which is more than a century old communication medium, has made its way back into the marketing communications function of many organisations. This couldn't have happened without reason. In fact, there are quite a few of them.
Newsletters
> have the flexibility to serve any environment as its functions have evolved through the years.
> can fulfill almost any communication need - internal and external.
> perform different marketing tasks singularly, but in a more subtle and unobtrusive manner.
> are a strong branding tool for any company.
> have the honesty that is sometimes absent in other forms of promotion thanks to the clout of the Fourth Estate and the sanctity of the written word.
At CBEYOND, we help you create that perfect newsletter, helping your right from the concept to writing the content to designing it and more importantly, sustaining in while you concentrate on your business.
For more: http://www.cbeyond.in
Focussed sustained communication and relationship building
(Marketing and Advertising industry)
October 2008 — Present (10 months)
BNI is a 23 year old business and professional organisation that allows only one person from each trade or profession to join a chapter. BNI has over 100,000 members worldwide, in 40 different countries, from over 300 different types of profession … all of whom have benefited from increased referral business as a result of BNI.
(Privately Held; Internet industry)
April 2008 — Present (1 year 4 months)
Lucid Sense is an online strategy consulting firm that helps companies truly leverage the online media.
The Lucid Sense team consists of experts from three fields namely Marketing, Media and Technology. Most of our consultants have worked in at least two of these fields. The average experience level of the consultants is between 12 and 18 years.
The founding team has consulted and worked on projects for several leading brands such as Adecco, Aditya Birla Group, L.J Hooker, Manipal, William Penn, Wipro, Airtel, TYCO, i-flex solutions etc. The founding team have all held director level positions in various media and technology organizations prior to starting Lucid Sense.
The team was grown with a simple filter: you have to be in the top 10% of professionals in your field to qualify
(Public Company; 11-50 employees; Public Relations and Communications industry)
2004 — Present (5 years)