Samyukta Suresh

Samyukta Suresh

Associate Account Manager at Performics: Performance Content/SEO

Location
Chicago, Illinois (Greater Chicago Area)
Industry
Marketing and Advertising

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Samyukta Suresh's Overview

Current
  • Associate Account Manager: Performance Content/SEO at Performics
Past
  • Compensation Planning Intern at Oracle
Education
Connections

459 connections

Samyukta Suresh's Summary

I am a digital marketing/SEO professional, with a passion for search engine optimization and content marketing. My specialities include content strategy, content development/management, keyword targeting, link building, content marketing, and client services.

Industry-Specific Skills:
SEO, Local SEO, Social Media Marketing, Keyword Research, Content Creation & Optimization, Link Building, Content Marketing

Reporting Tools/Platforms:
Google Analytics, Omniture, Google Webmaster Tools, SEOMoz, BrightEdge, AllLocal, Raven

Samyukta Suresh's Experience

Associate Account Manager: Performance Content/SEO

Performics

Public Company; 501-1000 employees; Marketing and Advertising industry

January 2014Present (9 months) Greater Chicago Area

• Manage full scale SEO engagements for 5 clients from a variety of industries
• Local SEO
o Manage relationships with data aggregator partners to ensure data accuracy through feed maintenance
o Manage a detailed promotions calendar for Yelp
o Provide insights and analysis on multiple KPIs through Local SEO Monthly reports.
• Conduct periodical site audits and QAs for each client site to identify goals and areas for improvement
• Lead content creation/optimization efforts for each client site: blogs/articles, metadata, body copy, keyword/copy gap analysis, etc.
• Build, analyze, and present Monthly SEO Reports to clients using a variety of tools/platforms
• Lead traditional and interactive content marketing/social media off-page optimization efforts
o Unlinked mentions/Co-Citation Analysis
o Infographics, Data Visualizations, Blogger/Community Engagement efforts
• Develop, maintain, and execute detailed project plans for each client based on unique needs
• Regularly create and deliver client presentations

Content Marketing/SEO Analyst

State Farm

Privately Held; 10,001+ employees; Insurance industry

November 2012January 2014 (1 year 3 months) Bloomington/Normal, Illinois Area

Responsibilities:

• SEO Team Lead for SF Learning Center Content Migration Project.
• SEO Liaison - Statefarm.com Content Migration Project
• Content Management- Maintain Content Staging Library and Internal Keyword Mapping Database.
• Conduct SEO educational trainings to ensure that content writers utilize SEO best practices.
• Write/optimize keyword-specific metadata and content to increase search engine rankings.
• Edit, Review, & Approve Metadata and Content Optimization for Statefarm.com pages.
• Conduct keyword research for Statefarm.com and SF Learning Center pages.
• Analyze on-page SEO effectiveness for pages that are currently live or in-production.
• Work closely with Marketing and Public Affairs Teams to ensure SEO strategies are implemented in marketing messages and social media efforts.
• Create POV’s and give internal presentations to the SEO team on industry-related topics.

Media Apprentice

Dotomi

Public Company; 1001-5000 employees; Marketing and Advertising industry

July 2012October 2012 (4 months) Chicago, IL

Dotomi has revamped Display Advertising with an approach we call Personalized Media. This approach allows everything from the banner creative to media placement to be determined in real-time at the user and impression level. Dotomi targets users with specific, unique online impressions. This allows consumers to enjoy more useful/meaningful advertisements, while companies enjoy higher returns and improved user engagement.

Online Marketing Intern

Gate58

Privately Held; 11-50 employees; Marketing and Advertising industry

June 2011August 2011 (3 months) San Mateo, CA

• Conducted keyword research for site optimization using Google Adwords
• Implemented digital marketing strategies to increase search engine rankings
• Analyzed customer data to determine target markets and optimization strategies.
• Developed written content (blogs, articles, etc.) for company's most trafficked business software sites
• Researched prospective sales leads

Compensation Planning Intern

Oracle

Public Company; 10,001+ employees; ORCL; Information Technology and Services industry

June 2010August 2010 (3 months)

• Generated and ensured that the compensation plans for Oracle sales representatives match those approved by corporate.
• Status reporting

Samyukta Suresh's Languages

  • Tamil

  • Spanish

Samyukta Suresh's Skills & Expertise

  1. SEO
  2. Digital Marketing
  3. Blogging
  4. Advertising
  5. InDesign
  6. Editing
  7. Photoshop
  8. Analytics
  9. SharePoint
  10. Photography
  11. Social Media
  12. Social Media Marketing
  13. Facebook
  14. Event Planning
  15. PowerPoint
  16. Mac OS X
  17. FileMaker
  18. Microsoft Office
  19. Marketing Communications
  20. Marketing
  21. Content Marketing
  22. Content Migration
  23. Content Strategy
  24. Microsoft Office Sharepoint Server
  25. SDL Tridion
  26. OS X
  27. SharePoint Server

View All (27) Skills View Fewer Skills

Samyukta Suresh's Education

University of Illinois at Urbana-Champaign

Bachelor of Science, Advertising

20082012

Activities and Societies: Awaaz Acapella Team: Co-Founder, AIESEC Illinois: Talent Management Committee

Monta Vista High School

Samyukta Suresh's Additional Information

Groups and Associations:

Samyukta Suresh's Certifications

  • BrightEdge Certification

Contact Samyukta for:

  • career opportunities
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  • job inquiries
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