Sam Locricchio

Sam Locricchio

Senior Vice President at Team Detroit

Location
Greater Detroit Area
Industry
Public Relations and Communications

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Sam Locricchio's Overview

Current
  • Senior Vice President at Team Detroit
Past
  • Senior Vice President at Fleishman-Hillard
  • Managing Director, Automotive Practice Group at Lambert, Edwards & Associates
  • President at John Bailey & Associates
  • Communications Manager - Design and Quality at Chrysler
  • Communications/Media Relations Director at ArvinMeritor
  • Small Car Public Relations Manager at Chrysler/DaimlerChrysler Corporation
  • Vice President at Eisbrenner Public Relations
Education
Connections

500+ connections

Sam Locricchio's Summary

A public relations professional with more than 20 years experience in non-profit, agency and corporate structures.

Specialties

Strategic planning, product launches, crisis communications, marketing and advertising, media and presentation training of executive management/spokespersons, media relations, event planning and agency management with responsibility for profit/loss, operations and human resource management.

Sam Locricchio's Experience

Senior Vice President

Team Detroit

September 2011Present (3 years) Dearborn, Michigan

Strategic communications planning and execution for Lincoln Brand onsite at Ford Motor Company, Dearborn, Mich.; Responsibilities include serving as the editor of Media Enterprising Department to uncover, assign and implement regional internal and external feature/news opportunities related to Lincoln; Media Relations as Manager, Lincoln Communications including ride-and-drive program coordination, crisis management, speech writing, special event planning and strategy and product reveal activations. Internal liaison between Lincoln Marketing and Product Development including Design and Engineering functions.

Senior Vice President

Fleishman-Hillard

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

June 2011September 2011 (4 months)

Managing Director, Automotive Practice Group

Lambert, Edwards & Associates

Privately Held; 11-50 employees; Public Relations and Communications industry

October 2009May 2011 (1 year 8 months)

As Managing Director at LE&A, which acquired John Bailey & Associates, led the Automotive Practice Group as well as managed the LE&A Troy, Mich. office; other responsibilities include assistance and leading new business efforts in Consumer and Transportation sectors in Detroit-area market as well as conducting media training and crisis strategy/planning.

President

John Bailey & Associates

November 2007October 2009 (2 years)

Coordination of operations and client services for Detroit and Lansing offices of then-John Bailey & Associates; Led the management team's efforts in securing/finalizing the acquisition of JBA by Grand Rapids-based Lambert, Edwards & Associates

Communications Manager - Design and Quality

Chrysler

Privately Held; 10,001+ employees; Automotive industry

November 2001November 2007 (6 years 1 month)

Coordinated all communications strategy, tactics and implementation for promotion and logistics related to events and media relations regarding conceptual vehicles, design on production vehicles as well as publicizing and positioning of quality gains related to Chrysler Group

Communications/Media Relations Director

ArvinMeritor

September 2000November 2001 (1 year 3 months)

Developed and implemented communications strategy as part of the team that merged then Arvin Industries and Meritor (formerly Rockwell) in addition to coordination of plant communications, crisis communications plan development and implementation and product publicity efforts; Product promotion included exhaust, braking and aftermarket for commerical and passenger vehicle applications/supply.

Small Car Public Relations Manager

Chrysler/DaimlerChrysler Corporation

Privately Held; 10,001+ employees; Automotive industry

September 1997September 2000 (3 years 1 month)

Coordinated communications strategy and tactics for the launch of Dodge/Chrysler/Plymouth Neon and Chrysler PT Cruiser. Media relations efforts included directing reveal strategies on world-wide auto show circuit, press kit and release development and creative, media events/ride-and-drives.

Privately Held; 11-50 employees; Public Relations and Communications industry

April 1993September 1997 (4 years 6 months)

Member of company management team; client representative in automotive, entertainment, cause marketing and public affairs sectors.

Sam Locricchio's Skills & Expertise

  1. Media Relations
  2. Strategic Communications
  3. Product Launch
  4. Crisis Communications
  5. Product Marketing
  6. Strategic Planning
  7. Event Planning
  8. Public Affairs
  9. Management
  10. New Business Development
  11. Nonprofits
  12. Corporate Communications
  13. Internal Communications
  14. International Relations
  15. Marketing Communications
  16. Integrated Marketing
  17. Automotive
  18. Speech Writing
  19. Press Releases
  20. Communication Training
  21. Public Relations
  22. Social Media Marketing
  23. Crisis Management
  24. Message Development
  25. Online Marketing
  26. Publicity
  27. Event Management
  28. Copywriting
  29. Communications Planning
  30. Spokesperson
  31. Newsletters
  32. Positioning
  33. New Media
  34. Reputation Management

View All (34) Skills View Fewer Skills

Sam Locricchio's Education

Wayne State University

Bachelor of Arts, Speech Communications/Public Relations

19831988

Contact Sam for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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