Sabrina Riddle

Current

• Creative Director + Founder at Bind
• Executive Producer, Strategic Director at Picture Earth
• Strategic + Creative Director/Owner at Orson

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Connections

118 connections

Industry

Entertainment

Sabrina Riddle’s Summary

Sabrina splits her time among 3 businesses. She is owner of Orson, a restaurant in San Francisco where she has been involved in the concept and interior design of Orson since its inception and works with local arts organizations to spotlight emerging talent as part of Orson's video art program. She also oversees the development strategies for Orson and Citizen Cake. Sabrina is Creative Director + Founder of Bind, a fashion design house based in San Francisco. She is also Executive Producer + Strategic Director for Picture Earth, an eco-experiential media company based in New York, bringing the public art exhibit Earth From Above to New York City, San Francisco and Los Angeles in 2010 and touring the US thereafter.

Sabrina has over 12 years experience in successfully growing luxury hospitality and consumer-based businesses ranging from food and travel, fashion and design, entertainment and events to social media and emerging technologies. Prior to that she practiced law in California. Through her collective experience in strategy, marketing and product development, as an executive, holding positions of Chief Marketing, Media and Sales Officer, and as an attorney, Sabrina has developed a comprehensive skill set merging strategic discipline, creative abandon and an ability to inspire both customers and her team.

Sabrina has spoken on numerous panels across the country about the importance of social mission in building emotive brands, was recognized by 7x7 Magazine as one of San Francisco's Style Council for influencing the definition of the area’s style, and has received acclaim in numerous publications for Orson's interior design.

Serving and giving back to the community is paramount for Sabrina, she has served on the Board of Directors of the San Francisco LGBT Center and Hospitality House, the Board of Governors of the Human Rights Campaign and is actively working with GLAAD, NCLR and the Barack Obama Campaign for President.

Sabrina Riddle’s Experience

• Creative Director + Founder

  Bind

  (Apparel & Fashion industry)

  August 2007 — Present (2 years)

  Fashion is Social.
  Bind is a discerning sexy fashion house using premium fabrics and materials that bind on or to the body... and bind us together as a people. At Bind, creating raw, yet sophisticated, fashion with a brilliant fit is what we're about. We see fashion as social; a unique expression of your identity that connects you to your people. We also believe fashion is socially responsible and informs our decisions about the materials and processes we use, where and how we produce and the global efforts we support. We use organic, sustainable and recycled materials when possible. We make our products locally and support emerging micro economies in and outside of America. We also produce consciously to reduce environmental impact.

• Executive Producer, Strategic Director

  Picture Earth

  (Entertainment industry)

  May 2007 — Present (2 years 3 months)

  Live green.
  Picture Earth™ is an eco-experiential media company based in New York, bringing the world-renowned art exhibit Earth From Above to New York City, San Francisco and Los Angeles in 2010 and touring the United States thereafter, earthfromaboveusa.com; we focus on partnership marketing and media production for green communications projects.

• Strategic + Creative Director/Owner

  Orson

  (Restaurants industry)

  September 2005 — Present (3 years 11 months)

  Orson is a restaurant, bar and lounge in San Francisco. Situated in a dramatic historic warehouse reminiscent of those found in Europe and New York with a 30-seat bar in the round and both social and intimate dining spaces, Orson's ingredient focused menu is rooted in traditional California cuisine and flirts a bit with the future. Innovative plates, specialties from the wood fired oven and house made delicacies are served along with inventive cocktails, unique and perfectly matched wines and of course desserts to die for.
  
  Sabrina has been involved in the concept and design of Orson since its inception. She also works with the Yerba Buena Center for the Arts and other local arts organizations, artists and galleries to spotlight emerging visual art as part of Orson's nightly video art program. Her fashion design house, Bind, is responsible for the sleek outfits of the Orson staff. She also oversees the development strategies for both Orson and Citizen Cake.