Director, Digital Communications at Sun Life Financial
Canada
- Current
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- Director, Digital Communications at Sun Life Financial
- Past
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- Vice President at iStudio
- Manager, Online Communications at AstraZeneca Pharmaceuticals
- Senior Manager, Enterprise Marketing Projects at Sprint Canada
- Manager, Employee Communications at Sprint Canada
- Connections
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55
connections
- Industry
- Financial Services
- Websites
Sabita Singh’s Summary
I am an Accredited Business Communicator (ABC) with more than 15 years of internal, external and online experience in diverse industries including pharmaceutical, high tech, financial services and real estate.
Sabita Singh’s Specialties:
Social media, search engine optimization, measurement, internal communications, change communications.
Sabita Singh’s Experience
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Director, Digital Communications
Sun Life Financial
(Public Company; SLF; Insurance industry)
August 2007 — Present (2 years 4 months)
• Accountable for Sun Life Financial’s online profile including the company intranet, external website, search engine optimization and social media programs
• Advise senior client groups on use of social media to advance Sun Life’s online profile
• Introduce an effective governance framework to manage online content
• Lead advisory and working groups to advance online tools and vehicles
• Lead e-communications team, program and budget -
Vice President
iStudio
(Public Company; Internet industry)
July 2005 — August 2007 (2 years 2 months)
• Executed one of the first employee podcasting programs in Canada which received an international communications award in 2006
• Led key phases of numerous online communications projects including planning, stakeholder consultations, information architecture development, usability testing, content creation and measurement
• Collaborated with technical and design teams in the development of external Web sites, intranets and new social media programs,
• Researched online trends and educated staff and clients on how to integrate social media (i.e. blogs, podcasts and online communities) into traditional communications
• Responsible for business development, including marketing iStudio to new clients and developing in-depth proposals for a wide range of online projects -
Manager, Online Communications
AstraZeneca Pharmaceuticals
(Public Company; AZN; Pharmaceuticals industry)
August 2001 — April 2005 (3 years 9 months)
• Managed the external Web site, including leading the redesign of the site and managing a cross-functional online advisory team
• Revamped and re-launched AstraZeneca Canada’s corporate intranet site
• Developed and executed a change communications program for a company-wide customer relationship management initiative. -
Senior Manager, Enterprise Marketing Projects
Sprint Canada
(Financial Services industry)
January 2000 — June 2001 (1 year 6 months)
- Responsible for project management and marketing communications (online and print) for the launch of a high profile e-business product.
- Managed PR activities to raise the profile of Sprint Canada as a leading e-communications company. -
Manager, Employee Communications
Sprint Canada
(Financial Services industry)
September 1998 — August 2000 (2 years )
- Executed the company’s employee communications strategy including managing the intranet site, conducting quarterly employee meetings and producing a bi-monthly newsletter.
- Developed and executed an integration communications strategy following the hostile takeover of a telecommunications company to help employees adapt to the new corporate culture
Additional Information
Sabita Singh’s Websites:
Sabita Singh’s Interests:
I'm an avid world travel who has had the great fortune of exploring many wonderful locations including Australia, Thailand, Europe and the Carribean. I also enjoy exploring the diverse restaurants of Toronto and other great cities. I love to eat!
Sabita Singh’s Groups:
I believe in the value of volunteer work and have been an active volunteer with IABC throughout my career. I have been a member of IABC's executive board and have been a judge for several local and international awards programs.
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Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info -
Sun Life Financial -
Centennial College Corporate Communications and Public Relations Alumni
Sabita Singh’s Honors:
Received several communications awards including an IABC international award and a CPRS creative excellence award.
Sabita Singh’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
