Asia Pacific Creative Director at Hill & Knowlton
Sydney Area, Australia
- Current
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- Asia-Pacific Creative Director at Hill & Knowlton
- Past
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- Creative Director at Hill & Knowlton Australia
- Director, Consumer Lifestyle at Hill & Knowlton
- Senior Vice President, Consumer Marketing at Hill & Knowlton/Los Angeles
- Account Supervisor at Fleishman Hillard
- Account Executive at Hill & Knowlton Washington, DC
- Education
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- Lake Forest College
- Recommended
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10 people have recommended Ryan - Connections
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298
connections
- Industry
- Public Relations and Communications
- Websites
Ryan Peal’s Summary
I love winning, have been competitive all my life (thanks to some serious swimming years) and this healthy attitude has served me well over the years, helping brands kick some serious you know what (don't think I can cuss in my profile, my mom would kill me). I use innovations, inspirations, imagination and insights to help clients create ideas that truly have impact.
Each day I help to inspire and challenge nearly 500 employees across Asia Pacific in nine countries to think, dream, act and do things differently through a variety of workshops, brainstorm sessions, all-office excursions and more. It's a never-ending task but somebody has to do it :). And based on our success its working.
Ryan Peal’s Specialties:
Marketing campaigns, product launches, social media strategies, digital campaigns, consumer technology, media strategies, influencer programs, kick-ass ideas, retail promotions, etc. :)
Ryan Peal’s Experience
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Asia-Pacific Creative Director
Hill & Knowlton
(Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry)
July 2008 — Present (1 year 1 month)
Recently developed and now lead the agency’s regional creative team – H&K APAC Ideas Lab – focused on raising the creativity bar through campaign dissections, brainstorm technique development and other activities. The Lab was launched mid 2008 and was referenced as a major impact of the agency's APAC success in the December 2008 issue of Marketing Magazine. H&K APAC was the runner-up in the "Network of the Year" category of the PR Week Awards in December 2008 - with the awards panel also noting the creative success of the agency.
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Creative Director
Hill & Knowlton Australia
(Public Company; WPPGY; Public Relations and Communications industry)
January 2008 — December 2008 (1 year)
Providing insights, inspirations and innovations to help client teams develop and deliver ideas with impact. Work with large, multi-national companies across a variety of sectors to provide creative contribution to drive bottom-line business results. During this time worked with the likes of Sony Ericsson, Canon, Etihad Airways, The Coca Cola Company, eBay, Powerade, TomTom as well as a variety of pharmaceutical companies. Since joining H&K Australia just over two years ago the agency has increased revenue by 139%, agency size by 76% and was named PR Week’s APAC PR Consultancy Of The Year in November 2007 and a 2nd Runner-Up in 2008. WOOHOO!
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Director, Consumer Lifestyle
Hill & Knowlton
(Public Company; WPPGY; Public Relations and Communications industry)
March 2006 — March 2007 (1 year 1 month)
Led the fastest-growing group at H&K Sydney in 2006 - nearly tripling in size in a 12-month period with regard to clients, revenue and staff. Providing overarching brand communications strategy for clients in a variety of industries including consumer goods, e-tailers, food & nutrition, automotive and consumer technology. During this time worked with such clients as Canon, Ford, Dyson, US Cranberry Association, Subway and Kelloggs.
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Senior Vice President, Consumer Marketing
Hill & Knowlton/Los Angeles
(Public Relations and Communications industry)
October 2000 — January 2006 (5 years 4 months)
Developed PR and marketing strategies for a broad range of clients including Motorola, adidas, Yahoo!, Allied Domecq/Pernod Ricard, Boost Mobile, Sony Home Entertainment, THQ videogames and HP. Primary focus on Motorola, providing strategic/creative guidance to the Mobile Devices division on a global, regional and national level for 7 years (U.S.) and 3 years (global), including the creation of launch programs for 75+ products, coordinating 10 trade shows and lots more, aiding in marketshare growth of 6 points globally, 20 points in U.S. Envisioned and implemented two global and two regional portfolio media/analyst events, directing teams in more than 20 countries, including up to in the LA office.
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Account Supervisor
Fleishman Hillard
(Public Company; OMC; Public Relations and Communications industry)
1997 — 1999 (2 years)
Expanded area of expertise, focusing on consumer/health education programs for a number of pharmaceutical clients. Primarily implemented a multi-faceted consumer education program on thyroid disease for Knoll, visiting 18 cities with Olympic Gold Medalist Gail Devers and securing appearance on Oprah. Also led effots for Hoffman-La Roche's Demartological Unit for severe acne and psoriasis.
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Account Executive
Hill & Knowlton Washington, DC
(Public Relations and Communications industry)
1993 — 1996 (3 years)
Ryan Peal’s Education
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Lake Forest College
Bachelor of Arts , Business, Communications , 1992 — 1993
- Activities and Societies:
- All-American swimmer all four years in college, including academic all-american my freshman year.
Additional Information
Ryan Peal’s Websites:
Ryan Peal’s Groups:
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Hill & Knowlton Employees, Past and Present -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Social Media Marketing -
Creative Professionals -
Global Creative Network -
I Blog! - People with this icon have a blog - and they link to it from their profile -
Fleishman-Hillard Employees and Alumni -
Hill & Knowlton Australia
Ryan Peal’s Honors:
H&K Sydney named "APAC PR Consultancy of the Year" by PR Week in 2007; top 3 finalist in 2008 (first time winner was finalist in following year). H&K APAC named runner-up in "APAC PR Network of the Year" by PR Week in 2008 - citing the agency's strong creative network.
Multiple PRSA National Silver Anvil award winner, including Marketing Consumer Products (technology) and Public Service Association. Multiple PRSA LA Chapter award winner, including "Best of Show."
Ryan Peal’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
