Ryan Blair

Current

Global Product Line Manager at The Stanley Works
Commercialization Manager at The Stanley Works

Past

Product Manager - Layout Tools at Stanley Tools
Product Manager at Latex International
Marketing & Brand Manager at Timex Corporation

International Marketing Assistant Manager at Spalding Sports Worldwide
Marketing Assistant at Spalding

see less...

2 more...

Education

Western New England College

Recommended

2 people have recommended Ryan

Connections

300 connections

Industry

Consumer Goods

Websites

My Company

Ryan Blair’s Summary

My objective is to strengthen and grow my knowledge as a marketing & product management professional within the consumer goods industry. I am a Marketing / Product & Brand manager with over nine years of experience in marketing managment, product development, coordinating projects, growing market share, building customer relationships and enhancing brand images. My role is to research industry trends and work with engineers & designers and development teams to provide customers and consumers with products that fit and enhance their professions and lifestyles.

Ryan Blair’s Specialties:

New Product Development: Experience taking new product concepts to market and aligning the organization to maximize revenue.
Leadership: Team builder and mentor aided by strong interpersonal skills.
Strategy and Branding: Experience developing brand-positioning strategies, managing advertising and promotional campaigns and utilizing portfolio analysis to evaluate new product opportunities.
Market Research: Understanding of qualitative and quantitative methodologies and their applications.

Ryan Blair’s Experience

Global Product Line Manager

The Stanley Works

(Public Company; SWK; Consumer Goods industry)

October 2006 — Present (2 years 10 months)

P&L responsibility for the $90+MM Layout Business Unit which includes Levels, Stud Finders, Chalk & Chalk Reels, Marking and Squares categories
Develop all product line and market strategies for driving growth and profitability
Achieve financial targets through a combination of productivity & cost down efforts as well as New Product Development
Identify and develop all new product & market opportunities
Develop marketing strategy by product line including target financial performance objectives
Partner with operations & supply chain and sales planning teams to ensure fill rate targets are achieved
Coordinate and present strategic business plans for each product line
Commercialization Manager

The Stanley Works

(Public Company; 10,001 or more employees; SWK; Consumer Goods industry)

October 2006 — Present (2 years 10 months)

Partner with Cutting & Clamping Strategic Business Unit (SBU) VP, the Sales Teams and Finance to drive profitable growth, specifically achieve operating plan for revenue and margin growth
Monitor & Communicate competitive efforts
Determine market requirements for all products sold within SBU scope
Monitor / Identify gaps & gap closure activity for sales & margin results
Expedite product set up both internally and eternally
Collaborate with SBU’s and Sales to identify and drive promotions that maximize ROI
Develop pricing strategies in conjunction with SBU’s, Pricing Manager and President
Coordinate pull-through strategy with sales through appropriate accounts
Develop end-user collateral (i.e. brochures, sell sheets, etc.)
Provide Product knowledge, training and technical support to sales and other required parties via sales meetings, webinars and printed materials/communications
Product Manager - Layout Tools

Stanley Tools

(Consumer Goods industry)

2006 — 2008 (2 years)
Product Manager

Latex International

(Privately Held; 201-500 employees; Textiles industry)

January 2005 — October 2006 (1 year 10 months)

Manage all aspects of all product lines of Latex Pillows, Toppers & Mattresses of over 1000+ SKUs with annual sales of $60M
Work with local and international factories and licensed bedding brands to develop new national programs utilizing our latex products
Act as liaison between R&D/Operations and Sales in the development of all new products
Instrumental in developing the company's first forecasting & metrics system utilizing Rockysoft Inventory Management
Work with external agency to develop all packaging, sales & promotional materials pertaining to all new programs & product lines
Execute all market research studies via surveys & focus groups and implement findings into all new programs and product designs
Developed new products and programs to land 5+ new accounts in 2005 with sales of over $400K
Organize and implement all trade show activities for Latex Intl. and Rejuvenite (internal brand)
Marketing & Brand Manager

Timex Corporation

(Privately Held; 1001-5000 employees; Apparel & Fashion industry)

June 2001 — January 2005 (3 years 8 months)

Directed two major company product launches - Perpetual Calendar and Color Indiglo
Accountable for the worldwide marketing, development, commercialization and financial analysis of the Reebok brand watch line
Established brand positioning of Reebok and developed worldwide brand strategy
Launched an entire product line from conception with first year’s sales totaling over $3.5M worldwide
Developed strategic product plans, merchandising, packaging, graphic strategy, and store promotions to optimize sales performance for specific distribution channels and markets
Coordinated with finance to determine product costs and retail pricing while maintaining profit margins
Managed product design and development timelines in order to ensure successful product launches
Analyzed sell-thru performance to assign planograms and line plan consistency
Initiated product and consumer research through focus groups
Presented at all sales meetings, trade shows and all major customer accounts
International Marketing Assistant Manager

Spalding Sports Worldwide

(Privately Held; 501-1000 employees; Sports industry)

September 1997 — January 2001 (3 years 5 months)

Product manager for all product lines distributed by Spalding within all affiliate and distributor markets
Evaluated market potential for Spalding, Ben Hogan, Top-Flite, Etonic, and Dudley product lines
Collaborated with R&D to design and develop new product lines and packaging for international markets
Coordinated all forecasting for worldwide affiliates and distributor markets Constantly reviewed and updated pricing to reflect changes in demand, currency and competition by country
Analyzed market share data within distribution channels on consumer sell-though and in-country currencies
Prepared sales meeting materials at international trade shows and business meetings
Worked with NBA Properties, Inc. maintaining and analyzing NBA promotional funds and retail minimums within global markets
Produced collateral sales materials including manuals and technical reference books
Marketing Assistant

Spalding

(Consumer Goods industry)

1997 — 2001 (4 years)