Rusty Rueff

Past

• CEO at SNOCAP
• Executive Vice President, Human Resources at Electronic Arts
• Vice President International Human Resources at PepsiCo, Inc/Pepsi International

• Vice President Human Resources at PepsiCo/Pizza Hut
• Various Positions up through Director Human Resources at PepsiCo/Frito-Lay

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Education

• Purdue University
• Purdue University

Recommended

3 people have recommended Rusty

Connections

500+ connections

Industry

Entertainment

Rusty Rueff’s Summary

Rusty Rueff led SNOCAP, Inc. as CEO from 2005 until the successful acquisition of the company by imeem, Inc. in April, 2008. SNOCAP was the world’s first end-to-end digital licensing and copyright management service empowering record labels and individual artists to monetize their digital creations on popular sites such as MySpace.

Prior he was Executive Vice President of Human Resources for Electronic Arts (EA). Joining EA in 1998, he was responsible for global Human Resources, Talent Management, Corporate Services, Facilities and Real Estate, Corporate Communications, and Government Affairs, reporting to EA’s Chairman and CEO. In 2003, Fortune Magazine named EA one of the “Top 100 Places to Work For” in the United States.

Prior to joining EA, Rueff held positions with the PepsiCo companies for over 10 years. He concluded his career with PepsiCo as Vice President, International Human Resources.

Prior to his tenure with PepsiCo, Rueff spent two years with the Pratt & Whitney Division of United Technologies. In addition, he spent six years in commercial radio as an on-air personality.

He holds an M.S. degree in Counseling, and a B.A. degree, in Radio and Television from Purdue University. He was given the honor in 2003 of being named a Distinguished Purdue Alumni. Rueff and his wife are the named benefactors of Purdue’s; Patti and Rusty Rueff Department of Visual and Performing Arts.

He advises numerous companies and currently serves as a Director of Glassdoor, Inc. He is an Executive Trustee of the San Francisco based American Conservatory Theater (A.C.T.), Secretary/Treasurer of The Grammy Foundation in Los Angeles and a member of the Academy of Television Arts & Sciences (ATAS).

He is the co-author of Talent Force: A New Manifesto for the Human Side of Business, (Prentice-Hall. 2006). He regularly writes for a number of blogs including his own: Bolts of Thinking and Purposed worKING. Rusty and his wife, Patti, reside in Hillsborough, CA.

Rusty Rueff’s Specialties:

Talent Management, Executive Management in the Entertainment Industry, Digital Entertainment, Music Industry

Rusty Rueff’s Experience

• CEO

  SNOCAP

  (Privately Held; 51-200 employees; Entertainment industry)

  October 2005 — April 2008 (2 years 7 months)

• Executive Vice President, Human Resources

  Electronic Arts

  (Public Company; Publishing industry)

  October 1998 — October 2005 (7 years 1 month)

• Vice President International Human Resources

  PepsiCo, Inc/Pepsi International

  (Public Company; Food & Beverages industry)

  1997 — 1998 (1 year)

• Vice President Human Resources

  PepsiCo/Pizza Hut

  (Public Company; Restaurants industry)

  1995 — 1997 (2 years)

• Various Positions up through Director Human Resources

  PepsiCo/Frito-Lay

  (Public Company; Food & Beverages industry)

  1988 — 1995 (7 years)

Rusty Rueff’s Education

• Purdue University

  MS , Counseling , 1984 — 1986

• Purdue University

  BA , Radio & Television , 1982 — 1984

Rusty Rueff’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch