
VP Sales and Marketing at Ryma Technology Solutions
Toronto, Canada Area

VP Sales and Marketing at Ryma Technology Solutions
Toronto, Canada Area
After 22 years with large organizations and 3 start-ups selling software, hardware and consulting services across many different verticals I know what works from a Sales and Marketing perspective and even more importantly, I know what does not work. I am a high-energy sales and management professional with exceptional interpersonal and communication skills who has always excelled. I am a hunter, and even in role of VP Sales, I believe the best way to train the team is to be in the field with them closing business. I have a proven ability to perfect sales processes and then hire and train a team to execute sales objectives.
Exceeding Objectives
Building Sales and Marketing Infrastructure
Inspirational Leadership
New Business Development
Common-sense Strategic Planning
Executive Level Selling
Leveraging Social Networking
(Privately Held; Computer Software industry)
October 2004 — Present (4 years 10 months)
Established Ryma as the market leader in Product Management Automation
• Hired, trained and managed Sales, Inside Sales and Sales Engineering team.
• Lead initiative to convert from licensed perpetual software model to SaaS offering
• Converted majority of licensed customers to SaaS
• Launched “Community” web site, Blog, and Webinar series that became the key lead generation source http://is.gd/u7ia
• Key in securing VC financing round by demonstrating consistent sales growth
(Privately Held; Information Technology and Services industry)
2002 — 2004 (2 years)
Built Sales Team to launch an enterprise suite of software and services to the Broadcast Industry.
• Hired to launch commercial offering. Exceeded company sales objectives by 250% with first year sales of $2.8 million.
• Successfully launched services division to compensate for the delay in software technology commercial release
• Sold first consulting and outsourcing contract for $300,000. Relationship developed into first software sale of Invidex technology.
• Key in securing VC financing round by exceeding companies sales objectives
• Hired, trained and managed Sales and Sales Support team along with CRM technology/process
(Computer Software industry)
2000 — 2002 (2 years)
Hired to launch global sales activities for a new media telecom carrier.
• Exceeded first year objective to sign 40 new media accounts
• Exceeded team sales quota and was successful in signing the majority of the entertainment industry studios and post-production facilities that collectively account for the creation of more than 80% of film and TV programming in North America.
• Closed a six site deal for delivering the network, technology and consulting services for three new television pilots involving three different studios.
• Hired, trained and managed team of 5 inside and 5 outside sales representatives.
(Public Company; ALA; Telecommunications industry)
1995 — 2000 (5 years)
Responsible for new business development and selling hardware switching solutions, software, network management, system integration, outsourcing and consulting services.
• Successful in closing one of the largest new carrier deals in 2000, selling over 3MM in switching and 1.4MM in consulting/outsourcing services on the first order.
• Consistently exceeded annual sales quota of between $3-10 million per year
• Awards: Sales Club in 1996, 1997 and 1999.
• Led initiative for new layer 3 switching solution across Canada and was top sales rep in NA
• Worked with provincial and municipal governments on a strategy to reduce the cost and increase the capacity of bandwidth across Ontario which created more competition and resulted in significant switch sales for Newbridge.
(Public Company; HPQ; Information Technology and Services industry)
1989 — 1995 (6 years)
• Exceeded personal annual sales quota of $4-10 million per year with top sales in Canada in 1992 and 1994, second place in 1991 and 1993.
• Awards: EDS Inner Circle 1993, 1994
(Public Company; NBII; Computer Software industry)
1988 — 1989 (1 year)
Sold Word Processing, PC, and UNIX solutions to commercial and government accounts.
(Privately Held; Utilities industry)
1987 — 1988 (1 year)
Sold Word Processing, PC, and UNIX solutions to commercial and government accounts.