Ron W. Roecker - - LinkedIn

Current

President & Chief Enfluencer at Enfluence Group

Past

Global Vice President, Entertainment at Taylor
VP, Comms & Med Rels at The Recording Academy
VP, Brand Marketing & Creative Services at Ketchum

Management Supervisor at Manning, Selvage & Lee (MS&L)
Account Executive, PR at Bernstein-Rein Advertising

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2 more...

Education

University of Kansas

Recommended

20 people have recommended Ron W. Roecker

Connections

354 connections

Industry

Entertainment

Websites

Ron W. Roecker -’s Experience

President & Chief Enfluencer

Enfluence Group

(Public Relations and Communications industry)

June 2008 — Present (1 year 2 months)

A strategic marketing communications consultancy, Enfluence Group was founded by 17-year marketing communications vet Ron Roecker. We specialize in marketing consumer brands, maximizing partnerships between corporations and entertainment properties, and helping executives and celebrities navigate public perception.

Current Client Roster
Live Earth/Live Earth India, Control Room, the Exec Producer of the historic YouTube LIVE Awards, as well as OneRepublic & Timbaland, and international lifestyle brands, including Xbox/Microsoft and Diageo.

Marketing Consumer Brands
• Product & Brand Marketing Communications Strategy
• Media Relations Strategies
• Celebrity Strategic Communications

Maximizing Partnerships
• Brokering Relationships between Corporate America & Entertainment Properties
• Maximizing Sponsorship Activation, specializing in Media Relations

Execs & Celebs
• Executive & Celebrity Media Relations Training
• Public Speaking Programs and Ronndtables
Global Vice President, Entertainment

Taylor

(Entertainment industry)

June 2007 — June 2008 (1 year 1 month)

Manage global entertainment practice for public relations and marketing initiatives for clients, including Microsoft, MasterCard, Allstate, Alltel, Diageo, and more.
• Created and established the first ever entertainment practice for the Taylor global network
• Within first three months of creating the Entertainment Practice, Taylor was named Microsoft’s entertainment agency for its global Xbox brand, which included the launch of Halo 3 (“the biggest entertainment launch in history”).
• Integral role in the establishment, development and promotion of the new Taylor LA office.
• Featured entertainment industry “insider” for E! Entertainment Television.
• Elected to Board of Directors for PRSA LA Chapter.
VP, Comms & Med Rels

The Recording Academy

(Non-Profit; 51-200 employees; Music industry)

May 2001 — March 2007 (5 years 11 months)

I managed all communications, media relations and artist relations for The Recording Academy (known for its annual GRAMMY Awards telecast), its 12 regional Chapters, the GRAMMY Foundation, MusiCares Foundations, and The Latin Recording Academy (known for its annual Latin GRAMMY Awards). Responsible for strategic messaging, crisis communications, brand protection and consumer awareness. Served as The Academy spokesperson, having been featured on Entertainment Tonight, Access Hollywood, Extra, CNN, MTV, TV Guide Channel and quoted in NY Times, LA Times, Wall-Street Journal, Chicago Tribune, Hollywood Reporter, Variety, Billboard, as well as many others. I managed 4 team members and reported directly to the President.
VP, Brand Marketing & Creative Services

Ketchum

(Public Company; 1001-5000 employees; Public Relations and Communications industry)

1999 — 2001 (2 years)

Facilitated creative development and marketing strategy across all practice groups, including Ketchum Entertainment Marketing (KEM). Responsibilities included: creative counsel to Ketchum global network and partnership development between corporate America and entertainment properties, as well as new business development.
• Senior client counsel to Columbia Tri Star Home Video, Mattel, and Hyundai.
• Expertise in teen/young-adult marketing.
• Won largest new business client for Ketchum L.A. (Hyundai).
• Secured Cher Collectible doll as featured “guest” on a ratings-sweeping episode of
“Will & Grace” for Mattel.
• Facilitated the international marketing summit for the Barbie doll brand in Paris, France.
• Media trained Fortune 500 executives, celebrity spokespeople and student ambassadors, as
well as executive coaching for public speaking.
Management Supervisor

Manning, Selvage & Lee (MS&L)

(Public Company; 1001-5000 employees; Public Relations and Communications industry)

1996 — 1999 (3 years)

Supervised account teams for public relations and marketing activities for clients, including Mattel, Nestlé, Nike, and Sunkist; ensured profitability and growth of accounts.
• Managed and activated campaigns for Nestlé’s NBA sponsorship, including retail promotions,
national media events, spokesperson/celebrity media tours, and online media relations.
• Served as media spokesperson for Nestlé’s Wonka family of brands.
• Created the first-ever Nestlé Crunch High School Hot Shots marketing campaign and national
event (which ran for more than six years) for client Nestlé Chocolate & Confections.
• Developed and executed the communications strategy for Hot Wheels’ 30th Anniversary.
Account Executive, PR

Bernstein-Rein Advertising

(Entertainment industry)

1995 — 1996 (1 year)

Ron W. Roecker -’s Education

University of Kansas

Business Communications/Journalism , 1988 — 1992

Dean's List

Activities and Societies:

Pi Kappa Alpha Fraternity
Order of Omega Honors Society
Student Union Activities
Active Member of PRSSA
Interfraternity Council