Ron Leland

Education

• California State Polytechnic University-Pomona

Recommended

9 people have recommended Ron

Connections

141 connections

Industry

Graphic Design

Websites

• Real Life Branding

Ron Leland’s Summary

As a Brand Architect, I work with clients to extract their true brand essence, and then define a clear message that engages their customers. I direct our team in developing Big Picture concepts that become design and communication tools. Once we launch these print, packaging, event or web-based tools, we ultimately elevate our client’s brand equity.

I studied and practiced architecture, which has given me a unique perspective on how to build a brand. To me, understanding building materials, knowing how far to push creative nuances, and ensuring that the final product can be realized are valuable skills that translate directly into my personal approach to my clients’ projects.

In my view, Brand Architecture involves an intentional approach to problem-solving. Compared to a conventional “designer” approach, architecture is a more precise way to build a brand. Our clients prefer this approach, and our dialogue throughout the collaborative process ensures that they are pleased with the results we achieve.

On a more personal level, I’m passionate about helping my clients walk more lightly on the earth. I want to support their efforts to act responsibly as corporate neighbors in our shared communities. I believe brand karma is very real.

Ron Leland’s Specialties:

Brand strategy, identity design, print design, interactive design, environmental graphic design and packaging design.

Additional Information

Ron Leland’s Websites:

• Real Life Branding

Ron Leland’s Interests:

Green Architecture - sustainable building practices, modular homes The simplicity of Australian architecture and building materials Mountain biking in places that aren't impacted by development Killer red wines from small boutique wineries Grilling on my Weber Laughing with my girls (I have a house full of chicks) Small production films from the UK, Ireland and Australia...okay the US too Environmental graphics that impact people in a moving way

Ron Leland’s Groups:

AIGA - The Professional Association for Design
U.S. Green Building Council, USGBC
Toastmasters International

•    OCEAN - Orange County Executives And Networkers
•    Wine Business Network
•    South By Southwest (SXSW)
•    Linked:Energy (Energy industry expertise)
•    Communication Arts
•    London Olympics 2012
•    Wind Energy Professionals
•    Awesome Mountain Biking
•    Action Sports Connect
•    AIGA | the professional association for design
•    SEGD
•    Cal Poly Pomona Alumni Association
•    AIGA Orange County
•    Solar Energy Professionals - PV & Thermal
•    GreenBiz.com -- Green Business Professionals
•    South Orange County Mountain Bike
•    We Are Orange County!™ (WAOC™) - California

Ron Leland’s Honors:

Entry Signage - Lido Isle, Newport Beach, CA
Building Signage - Revo Cycles, Dana Point, CA
Wine Packaging - Laughing Kookaburra Wines
Business Collateral - Pacific Life Annuities
Real Life Studio Design - HOW Magazine

Ron Leland’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• business deals
• reference requests
• getting back in touch