Ron Antonette

Current

• Brand Communications Consultant at R Antonette Communications

Past

• Senior Vice President, Marketing Communications at Fleishman-Hillard
• Vice President at Zeno Group
• Director, Public Relations at Mattel

• Director, Corporate Communications at ConAgra Foods
• Vice President, Consumer Brands PR at GolinHarris

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Education

• University of Southern California

Recommended

19 people have recommended Ron

Connections

500+ connections

Industry

Public Relations and Communications

Ron Antonette’s Summary

Experienced in both agency management and corporate PR roles, Ron Antonette brings nearly two decades of communications experience in brand marketing, corporate communications, integrated promotions and partnerships, and special events programming for some of America’s best-known brands and packaged goods companies.

Throughout his public relations career, he has been involved in promoting family & parenting products and programs, including more than a decade as account lead for client Playmates Toys; agency and client roles for Mattel; launching Lego’s first learning-focused line; and projects for Amazon.com and The Walt Disney Company, among others.

Ron spent more than 14 years at GolinHarris Los Angeles where he was the senior manager on the agency’s national Nestlé and Mattel accounts, senior counsel to Hollywood's Ralph Edwards Productions, and led many of the agency's initiatives for Disney, including the launch of Disney's Go Network (go.com) and the opening of Disneyland's Tomorrowland. His teams also have earned PR industry awards for the launch of the Toyota Matrix, a campaign promoting used music CDs for Wherehouse Entertainment, and programs for Cold Stone Creamery, LEGO, Mattel, Pasadena Tournament of Roses, and Playmates Toys.

He also previously worked in-house at Mattel, where he led brand communications for the toy giant’s Hot Wheels, Entertainment, Games, and Tech properties; and at ConAgra Foods, where he developed integrated campaigns for the company’s shelf-stable brands.

Ron Antonette’s Specialties:

Consumer brand marketing; social media strategy; corporate social responsibility campaigns; creating and partnering on integrated marketing campaigns; internal communications; crisis communications and plan development; special events development and management; news and creative copy writing and editing.

Ron Antonette’s Experience

• Brand Communications Consultant

  R Antonette Communications

  (Public Relations and Communications industry)

  March 2009 — Present (5 months)

• Senior Vice President, Marketing Communications

  Fleishman-Hillard

  (Public Company; OMC; Public Relations and Communications industry)

  2007 — 2009 (2 years)

  Ron led corporate and consumer communications initiatives for FH Los Angeles clients, including product-focused public relations campaigns, developing strategic partnerships between client partners and organizations important to their target audiences, and managing outreach to tech journalists and bloggers. He managed launch efforts for a family entertainment start-up, provided counsel on environmental programs for a drinking water company and a national grocery chain, and led consumer tech, OEO and social media outreach and corporate PR programs for a global GPS manufacturer.
  
  He served as co-chair of agency's global Consumer Marketing Communications practice group; and contributed to the national Food-Ag, Retail and FH Moms practice groups, and agency Writer's Guild.

• Vice President

  Zeno Group

  (Privately Held; Public Relations and Communications industry)

  2006 — 2007 (1 year)

  Achievements included authoring corporate communications strategy for a Medicare Advantage provider, and developing individual movie launch plans for an independent film company.

• Director, Public Relations

  Mattel

  (Public Company; 10,001 or more employees; MAT; Consumer Goods industry)

  2005 — 2006 (1 year)

  Recruited by Communications VP to lead brand communications for Hot Wheels, Entertainment, Games and Tech properties. Successes included the launch of the first digital video camera designed for tweens, the growth of the "Scene It" game brand, and the launch of new Hot Wheels automotive aftermarket products.

• Director, Corporate Communications

  ConAgra Foods

  (Public Company; 10,001 or more employees; CAG; Public Relations and Communications industry)

  2004 — 2005 (1 year)

  Newly created position to develop external PR programming for ConAgra’s West Coast-based business, reporting into local division president, and representing 30-plus food brands. Responsibilities also included internal communications issues and activities, crisis communications for CAG plants, and national PR initiatives supporting sponsorships and product placement.

• Vice President, Consumer Brands PR

  GolinHarris

  (Public Company; IPG; Public Relations and Communications industry)

  1990 — 2004 (14 years)

  Ron was the senior counselor on the agency’s Mattel and Nestlé accounts, communications counsel to Hollywood’s Ralph Edwards Productions, and directed many of the agency’s programs for client The Walt Disney Company.
  
  Active in agency management, development and execution of internal training programs, brainstorms and off-sites, budgeting and staff forecasting, and national youth marketing practice.
  
  Notable clients/projects:
  * Disney (Tomorrowland & Disney's California Adventure openings, Pooh & Mickey Mouse brand PR and national events, GO Network)
  * Amazon.com (multiple store launches)
  * Baskin-Robbins
  * Cold Stone Creamery (national brand building, Times Square launch)
  * Forrester Research
  * LEGO
  * Musicmatch
  * Pasadena Tournament of Roses
  * Peet's Coffee & Tea
  * Playmates Toys (12-year client)
  * Safeway
  * Swatch
  * The Venetian (grand opening)
  * Toyota (Matrix launch, Scion)
  * Wherehouse Entertainment

Additional Information

Ron Antonette’s Honors:

His teams have earned PR industry awards for the launch of the Toyota Matrix, a campaign promoting used music CDs for Wherehouse Entertainment, and communications programs for Cold Stone Creamery, Playmates Toys, LEGO, Mattel, and the Pasadena Tournament of Roses, among others.