Roland Nutter

Current

Marketing Evangelist at Nutter Enterprises

Past

Sr Product Marketing Manager at Bose Corporation
Director Product Marketing at GN Netcom
Senior Product Marketing Manager at GN Netcom

Product Marketing Manager at GN Netcom
Global Product Manager at UNEX

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2 more...

Education

Franklin Pierce College

Recommended

9 people have recommended Roland

Connections

224 connections

Industry

Consumer Electronics

Websites

Jobfox profile

Roland Nutter’s Summary

Career Summary
Extensive background spanning all aspects of General Management, Product Marketing, and Product Management within the corporate and private sectors. Proven track record of growing businesses, with experiences in marketing, product management, sales, service, and manufacturing that consistently outperformed expectations.

Core Competencies
Organizational leadership & influence - Global champion for raising corporate awareness of new channels and market opportunities which lead to the development of an IP Telephony Product Portfolio

Customer-focused Global Product Management and Marketing - Customer advocate who translates true customer needs into the development of new products like DSP amplifiers, flexible ear hook, and wireless headsets using Bluetooth and DECT protocols.

High-Performance People Management - Experienced in using effective influence, communication, and passion to build a highly motivated and accountable team, resulting in the success launch of 25 product families.

Entrepreneurial Spirit - Founded of two companies in the transportation industry.

Roland Nutter’s Specialties:

* Competitive analysis
* Market Requirements Documents
* Business case generation
* Forecasting
* Product road map generation
* Leading collaborative efforts among a cross-functional teams
* Identifying new market opportunities
* Business Intelligence
* Life Cycle Management
* Merger and acquisition integration team

Roland Nutter’s Experience

Marketing Evangelist

Nutter Enterprises

(Management Consulting industry)

May 2009 — Present (3 months)

Helping small to midsized companies grow through strategic planning and the development of product marketing and management processes covering:
Ideation
Product Development
Product Launch Process
Lifecycle Management,
Forecasting
Training and Mentoring
Sr Product Marketing Manager

Bose Corporation

(Privately Held; Consumer Electronics industry)

January 2007 — February 2009 (2 years 2 months)

Responsible for the management of the QuietComfort® line of Active Noise Canceling headphones sold through Bose stores, Apple stores, web, catalog, and direct mail
• Drove the Active category product roadmap, achieving consensus of cross functional team on major development programs.
• Identified and drove consumer research needed to validate future programs designed to expand consumer usage and increase market share and establish the “Voice of the Customer” with in the organization.
• Drove portfolio cost reduction efforts to improve gross margin, resulting in annual savings greater then $1 million annually.
• Supported the strategic planning process through the generation of documents that provided senior executives insight into Active Headphone category, industry and technology trends, along with competitive benchmarking.
• Drove the development of co-branded active noise canceling headphone variants for use by airlines in new markets, like India, Middle East, Europe, and the Pacific Rim, resulting in millions of potential customers receiving the Bose ANR experience each year and promoting double digit sales growth within the regions.
• Conducted a sales test of a Bluetooth accessory in Bose Stores throughout the US, UK, and Japan, to determine customer acceptance, sales forces ability to sell Bluetooth products, and product performance.
• Lead the development team in the generation of business plans, Product Requirement Documents, and development gate reviews documents.
Director Product Marketing

GN Netcom

(Public Company; 1001-5000 employees; Telecommunications industry)

September 2003 — June 2006 (2 years 10 months)

* Direct Product Marketing team in product portfolio management for multiple channels from retail, catalog, traditional two step distribution, and specialty distributors, resulting in a 25% YOY FY 2004 -2005 growth while exceeding EBITA targets for North America.
* Led PMM team in identifying new markets (PC and VoIP) and product portfolio required to penetrate markets, with products offering industry first features.
* Stakeholder in development of global strategies and product roadmap and generation of business cases to support the roadmap.
* Worked in partnership with Director of OEM Sales to actively develop new OEM business unit resulting in $1.2 million in sales in first 12 months.
* Led all aspects of Life Cycle Management in North America from forecasting to pricing and portfolio positioning strategies, to EOL programs that resulted in the sifting of sales legacy products to newer product reducing the portfolio by 140 SKUs.
Senior Product Marketing Manager

GN Netcom

(Public Company; 1001-5000 employees; Telecommunications industry)

1999 — 2003 (4 years)

Responsible for the management of the Product Marketing team that supported the contact center markets for North & South America. Global Product Manager for selected wired telephone headset products.

• Led the team that developed the world’s first flexible ear-hook, which has become an industry standard for an On-the-Ear headset wearing style.
• Launched 15 product families resulting in 72% of North American revenues.
• Increased Contact Center market share to 40% by delivering customer focused products and marketing programs.
• Created a special product request program resulting in 100+ unique products that generated over $7 million in revenue.
• Improved gross margin for the product line to better than 50%.
• Developed training program for new sales hires to educate them on the company and products that is still in use today.
Product Marketing Manager

GN Netcom

(Public Company; 501-1000 employees; Telecommunications industry)

1996 — 1999 (3 years)

* Business case generation to drive product development in support of strategic plan.
* Management and integration of multiple brands acquired through acquisitions for North and South America markets
* Managed Forecasting for North and South America
* Managed the Special Product Request process that produced one-off variants, of core products for customer’s applications.
* Managed pricing policy and price list generation
* Improved gross margin for the product line to better than 50%.
* Track competitive product offerings and trends.
Global Product Manager

UNEX

(Public Company; 501-1000 employees; Telecommunications industry)

1994 — 1996 (2 years)

Division of Dynatech Corporation, Burlington, MA, a public trading company specializing in design, manufacturing, and selling telephone headsets for contact center and office applications. Member of core team that developed road map strategies to support market growth through traditional 2 step distribution and specialty resellers resulting in increasing revenues from 8 million to 25 million in 4 years. Responsible Life Cycle Management of all corded telephone headsets marketed globally.

Roland Nutter’s Education

Franklin Pierce College

BSMKT , Marketing , 2002 — 2005

Activities and Societies:

summa cum laude, graduated top of the class for the marketing dept.