Rodger Jones

Rodger Jones

Senior Strategist at Bader Rutter

Location
Brookfield, Wisconsin (Greater Milwaukee Area)
Industry
Marketing and Advertising

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Rodger Jones's Overview

Current
  • Senior Strategist at Bader Rutter
Past
  • Vice President/Brand Asset Management (BAM) at Bader Rutter & Associates
  • Creative Director at Stap & Company
  • Vice President, Creative Group Head at Biggs|Gilmore
  • Graphic Designer at Franklin Mint
Education
Connections

297 connections

Rodger Jones' Summary

My objective is clear - To effectively develop and manage brands as assets so they can make a positive contribution to business success and inspire stakeholders.

Over many years and continents, I have contributed to building business for clients through brand management, strategic planning, creative thinking and concept development. This range of experience gives me a unique ability to know how to effectively create and implement strategies.

Brand strategy development and implementation direction has been my singular focus for more than a decade. I am involved in discovery, research, position development, portfolio structure analysis and prescription, creative platforms, on-going guidance and evaluation.

My aim is to demystify branding with a pragmatic approach. This step-by-step approach with its clear objectives and outcomes has helped many clients throughout the world. It helps them to manage their brand as an asset that makes valuable contributions to their business.

Originally from Pennsylvania, Rodger attended the Pennsylvania Academy of Fine Arts. He holds a Bachelor of Arts (BA) in liberal arts from Nazareth College in Michigan. Rodger also attended Western Michigan University where he earned his Master of Arts (MA) degree in organizational communication. Combining this education with his wealth of experience, Rodger develops effective strategies to contribute to the growth and success of brands.

Rodger Jones' Experience

Senior Strategist

Bader Rutter

Privately Held; 201-500 employees; Marketing and Advertising industry

August 2014Present (3 months) Brookfield, Wisconsin

Role and responsibilities: In this senior-level position I am responsible for the implementation of innovative, integrated strategic planning models, which includes the proven and effective Brand Asset Management (BAM) model for developing, activating and managing national and international brands. I was a co-developer of the BAM model along with three other global brand planners. Through contiuous improvement, the models and flexible modules are applied so brands, content, media channels and creative combine to make connections that matter.

I collaborate with clients and agency teams to effectively develop and manage brands as assets so they can make a positive contribution to business success and inspire stakeholders.

Strategic Planner

Rodger Jones Consulting

August 2013July 2014 (1 year) Franklin, Wisconsin

I collaborate with clients to effectively develop and manage brands as assets so they can make a positive contribution to business success and inspire stakeholders.

Strategic Planning Director

IAS b2b Marketing

November 2010July 2013 (2 years 9 months) London, United Kingdom

Role and responsibilities: In this executive-level positions I was responsible for the implementation of the proven and effective Brand Asset Management (BAM) model for developing, activating and managing national and international brands. I was a co-developer of the BAM model along with three other senior BBN brand planners from France, Germany and England.

Clients served: Comprehensive range of UK and international companies along with their products and services for several markets. Clients served included: Air Partner, BP Castrol, Climate-KIC, Elecon, Houghton, Howden, TalkTalk Business, Trelleborg, and Siemens IT.

Privately Held; 501-1000 employees; Marketing and Advertising industry

April 2007July 2013 (6 years 4 months) London, United Kingdom

Role and responsibilities: In this executive-level positions I was responsible for the implementation of the proven and effective Brand Asset Management (BAM) model for developing, activating and managing national and international brands. I was a co-developer of the BAM model along with three other senior BBN brand planners from France, Germany and England.

Vice President/Brand Asset Management (BAM)

Bader Rutter & Associates

Privately Held; 201-500 employees; Marketing and Advertising industry

July 1999October 2010 (11 years 4 months) Brookfield, Wisconsin

Role and responsibilities: In this executive-level positions I was responsible for the implementation of the proven and effective Brand Asset Management (BAM) model for developing, activating and managing national and international brands. I was a co-developer of the BAM model along with three other senior BBN brand planners from France, Germany and England.

Clients served: Comprehensive range from associations to national and international companies along with their products and services for many markets. Clients served include: Pfizer, Dow AgroSciences, Merial, John Deere, Master Lock, Eastman Chemical, Association of Equipment Manufacturers (AEM), Jefferson Wells (a Manpower company), Oshkosh Corporation, WEG, SNA Europe and SKF.

Creative Director

Stap & Company

January 1998July 1999 (1 year 7 months) Kalamazoo, Michigan Area

Role and responsibilities: In this executive-level position I was responsible for the refinement and implementation of a brand management process. I was also responsible for the people, process and product within the creative department.

Clients served: Comprehensive range of regional and national companies along with their products and services for several markets. Clients served included: Kellogg’s, Plainwell Paper, Holland Group, FabriKal, Sanitor, Ship-Pac, Teclab and Enprotech Corporation.

Vice President, Creative Group Head

Biggs|Gilmore

Privately Held; 51-200 employees; Marketing and Advertising industry

May 1982January 1998 (15 years 9 months) Kalamazoo, Michigan Area

Role and responsibilities: In this executive-level position I was responsible for the team leadership and management required to create integrated communications programs for multiple brands.

Clients served: Comprehensive range of regional and national companies along with their products and services for several markets. Clients served included: Upjohn, Asgrow Seed Company, Valent U.S.A. and Big Dutchman.

Graphic Designer

Franklin Mint

December 1977July 1981 (3 years 8 months) Franklin Center, Pennsylvania

Role and responsibilities: Direct-response communication designer position for national and international markets.

Products marketed: Coins, fine furniture, books, fine art prints, stamps, classical music, porcelain plates and figures.

Rodger Jones' Skills & Expertise

  1. Brand Asset Management
  2. Integrated Marketing
  3. Marketing Communications
  4. Brand Architecture
  5. Corporate Branding
  6. B2B Marketing Strategy
  7. Digital Strategy
  8. Digital Marketing
  9. B2B Marketing
  10. Creative Strategy
  11. Brand Development
  12. Marketing Strategy
  13. Brand Management
  14. Direct Marketing
  15. Content Strategy
  16. Brand Awareness
  17. Interactive Marketing
  18. Creative Direction
  19. Advertising
  20. Copywriting
  21. Email Marketing
  22. B2B
  23. Corporate Communications

View All (23) Skills View Fewer Skills

Rodger Jones' Education

Western Michigan University

Master of Arts, Organizational Communications

19921995

Grade: GPA 3.91

Organizational communications provides an understanding of the communication process in organizations, the nature of relationships among its members and how information is exchanged and relationships are developed and maintained in effective organizations.

Areas of concentration: Leadership, emergent leadership, organizational culture and male/female inter-group communications.

Nazareth College

Bachelor of Arts (BA), Liberal Arts and Sciences, General Studies and Humanities

19901992

Grade: GPA 3.87 Magna Cum Laude

Areas of concentration: Social psychology; counseling skills, interpersonal communications. Literature; American and English.

Pennsylvania Academy of Fine Arts

Fine/Studio Arts, General

19731974

Areas of study and studio work: Life drawing and painting, still life painting, life sculpture, print making, art history and perspective.

Rodger Jones' Additional Information

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