Rocco Loverro

Current

Media Relations Specialist at Choice Hotels International

Past

Public Relations Intern at Tierney Communications
Corporate Communications Intern at Honeywell Technologies Solutions Incorporated (HTSI)
Public Relations Intern at Brotman Winter Fried Communications

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Education

Temple University

Recommended

1 person has recommended Rocco

Connections

151 connections

Industry

Hospitality

Rocco Loverro’s Summary

Highly motivated, creative and versatile Public Relations professional with close to five years of experience in both corporate and agency settings. Successes include launching major new brand and re-branding efforts, garnering prominent media placements resulting in millions of dollars of advertising equivalency, and leveraging emerging media and social networking strategies to build strong brand awareness.

Rocco Loverro’s Specialties:

Industry experience in hospitality, travel, franchising, technology, environmental science, high-end retail, nonprofit and sports.

Experience includes media relations, employee communications, franchisee communications, brand communications, crisis communications, community relations, industry relations and special events as well as emerging media strategies ranging from social networking and user generated content to viral marketing and blogging.

Rocco Loverro’s Experience

Media Relations Specialist

Choice Hotels International

(Public Company; CHH; Hospitality industry)

May 2006 — Present (3 years 3 months)

Assists in the development and execution of strategic and tactical media relations programs, public relations materials and communications programs and initiatives to advance the company’s media presence, brand awareness, development efforts and overall corporate mission and objectives.
Public Relations Intern

Tierney Communications

(Public Company; Marketing and Advertising industry)

January 2006 — May 2006 (5 months)

Executed strategic direction for comprehensive public relations campaigns through direct media pitching, extensive media monitoring, special event planning, and promotional products selection for top key accounts including Bayer Environmental Science, Tiffany & Co., and Ronald McDonald House Charities.
Corporate Communications Intern

Honeywell Technologies Solutions Incorporated (HTSI)

(Public Company; HON; Aviation & Aerospace industry)

August 2002 — August 2003 (1 year 1 month)

Served as lead contact for internal news distribution centers, composing feature articles, corporate announcements, news coverage reports and more for internal distribution and review. Also assisted in the reorganization and maintenance of corporate intranet layout and content.
Public Relations Intern

Brotman Winter Fried Communications

(Privately Held; Public Relations and Communications industry)

August 2001 — August 2001 (1 month)

Assisted in special event execution, direct media pitching, media monitoring and press kit compilation as the firm's youngest intern to date for top accounts such as the Legg Mason Tennis Classic, D.C. Fight Night, The Learning Channel, Starbucks, and more.

Rocco Loverro’s Education

Temple University

Bachelor of Arts , Strategic & Organizational Communications - Specialization in Public Relations , 2003 — 2007

Graduated magna cum laude

Activities and Societies:

Public Relations Student Society of America

Additional Information

Rocco Loverro’s Groups:

Public Relations Society of America (PRSA) - National and D.C. Chapter Member (2006-2008), Luke's Wings Non-Profit Organization - Development and Fundraising Committee Member (2007-2008), Pig Iron Theatre Company - Hell Meets Henry Halfway Benefit Committee Member (2008)