Robyn Dutra

Senior Writer at Radical Media

Greater New York City Area

Current
Past
  • Copy Director at SelectNY
  • Copy Director at AR
  • Senior Copywriter at Arnell Group
Education
  • New York University
  • Suffolk University
Connections
145 connections
Industry
Marketing and Advertising
Websites

Robyn Dutra’s Summary

as a writer my experience bridges the commercial and editorial worlds, while my expertise lies in the analysis of culture, trends and style. i’ve created print, television, web, radio, catalog, direct mail, and brand strategy for fashion, fragrance, beauty, luxury, beverage, liquor, automobile, retail, real estate and packaged food clients. i am a widely published writer on fashion, beauty, art and design, and continue to contribute to various magazines and websites including French Playboy, Interior Design, Vanity Fair, Blackbook, Dwell, Surface, Soma, BPM, Paper, Death + Taxes, Let Them Eat Cake, Trace, The Fader, Theme, Hintmag, Coolhunting, and Style.com.

Robyn Dutra’s Specialties:

creating a voice, crafting a personality, for major and minor brands - both luxury and mass, high and low, domestic and foreign - in the ad game, pen for various magazines and projects of interest. i am resourceful, very well informed, culturally fluent with a breadth of knowledge and contacts to cull from.


Robyn Dutra’s Experience

  • Senior Writer

    Radical Media

    (Privately Held; Media Production industry)

    May 2008Present (1 year 3 months)

    Lead writer on Tommy Hilfiger (print, web, new media), Grey Goose (print, web, new media), and special projects (including Boost Up, Nasa (Juno), and TED conference).

  • Adjunct Professor

    Hunter College

    (Educational Institution; Higher Education industry)

    September 2003Present (5 years 11 months)

    I teach one course, "Women and the Media" in the Film & Media/Women Studies departments at Hunter College, CUNY.

  • Writer

    Freelance

    (Writing and Editing industry)

    January 1997Present (12 years 7 months)

    Copywriting and creative direction for numerous fashion and beauty brands in New York city (mass and premium). Contributor to magazines and websites on fashion, beauty and design,

    Commercial clients include Louis Vuitton, Carol's Daughter, Kenneth Cole, Ann Taylor, The Gap, Ciroc, and Condenet (style.com).

    My work has appeared in Interior Design, Playboy (France), Vanity Fair, Blackbook, Dwell, Surface, Soma, Stereotype, BPM, Paper, Death + Taxes, Let Them Eat Cake, Trace, The Fader, Theme, Hintmag, Coolhunting, and InsideOut (Florida).

  • Copy Director

    SelectNY

    (Marketing and Advertising industry)

    April 2006April 2008 (2 years 1 month)

    Lead writer on fragrance and beauty, including Cool Water (print, television), Adventure (print), Armani (print), Nautica (select print), Artistry (print, marketing), Missoni (hotel pitch), Swarvokski (select branding projects), Chopard (print), and Wolfgang Joop (print).

  • Copy Director

    AR

    (Marketing and Advertising industry)

    20042006 (2 years)

    Senior writer on Bill Blass, Jones New York, Carolina Herrera, Naturalizer, House of Dereon, Kenneth Cole Reaction, Dolce & Gabbana, Versace, Escada, Gloria Vanderbilt and Banana Republic (fragrance).

  • Senior Copywriter

    Arnell Group

    (Public Company; Marketing and Advertising industry)

    20022003 (1 year)

    Senior writer (advertising and branding) on Martha Stewart for Kmart (print, television), RBK (Reebok, print, television, radio), Gateway (branding), Daimler Chrysler (branding, promotions), Pepsi (branding, naming, promotions), and Masterfoods (M&M/Mars, naming, print, branding, identity).


Robyn Dutra’s Education

  • New York University

    MA , American Studies , 19922002

    Completed coursework for the Ph.D.
    Taught Intro to Women's Studies and Expository Writing at NYU.

  • Suffolk University

    BS , Broadcast Journalism, Women Studies , 19861991


Additional Information

Robyn Dutra’s Websites:

Robyn Dutra’s Groups:

  •    Luxury & Lifestyle Professionals
  •    Suffolk University Alumni Group

Robyn Dutra’s Contact Settings

Interested In:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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