Robin Lenhard

Current

• Director of Circulation & Audience Development at Buffalo Spree Publishing
• Proprietor at Aremel Soaps-n-Such

Past

• Freelance writer at Buffalo Spree Publishing
• Area Marketing Manager, Media Play stores at The Musicland Group
• Area Marketing Coordinator, Media Play at The Musicland Group

• Director of Communication and Promotion at Buffalo Blizzard Soccer
• Marketing Manger, Special Projects at Rich Products Corporation/Rich Entertainment Group
• Public Relations Manager at Shea's Performing Arts Center

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Education

• State University of New York at Buffalo
• Gates Chili High SChool

Recommended

3 people have recommended Robin

Connections

124 connections

Industry

Marketing and Advertising

Robin Lenhard’s Summary

A solid marketing utility player with broad-based experience in multiple industries and multiple disciplines.

Robin Lenhard’s Specialties:

Holistic campaign development, Publicity and promotion, Consumer marketing, Retail promotions, Special events production, Partnership marketing and sponsorship programs, Publications

Robin Lenhard’s Experience

• Director of Circulation & Audience Development

  Buffalo Spree Publishing

  (Privately Held; Publishing industry)

  April 2006 — Present (3 years 10 months)

  Responsible for audience development and distribution of Buffalo Spree magazine and other titles:
  - manage marketing efforts in support of subscription sales, including advertising, direct mail, and event marketing
  - produce readers’ survey and coordinate data analysis
  - develope reader engagement activities, including monthly e-newsletter
  - manage distribution channels, and retailer and wholesaler relationships
  - develop marketing opportunities with business and community partners
  - issue quarterly circulation audit reports
  - oversee all order entry, invoicing, and renewal processes, including e-commerce activity
  - establish all pricing, offers, and sales incentive programs.

• Proprietor

  Aremel Soaps-n-Such

  (Consumer Goods industry)

  2000 — Present (10 years )

  Hand crafting out-of-the-ordinary glycerin soaps, and companion products since 2000.

• Freelance writer

  Buffalo Spree Publishing

  (Privately Held; Writing and Editing industry)

  December 2002 — March 2006 (3 years 4 months)

  Wrote advertorial content for all Buffalo Spree magazine special advertising sections in a deadline-driven environment, working in tandem with clients and magazine sales and production staffs. Worked with dozens of regional companies in a wide variety of industries.

• Area Marketing Manager, Media Play stores

  The Musicland Group

  (Retail industry)

  August 2003 — January 2006 (2 years 6 months)

  As a field-based team member, managed regional and national store promotions, and coordinated vendor programs, special events, and other marketing projects impacting Media Play’s 65 stores across the country.
  - produced national store communications.
  - served as liaison between national advertising agency and store management; coordinated radio promotions for a 17-market 4th quarter campaign
  - developed national “Anime Night” program
  - wrote marketing manual which was used by stores nationally. Led monthly conference calls with district marketing leads to review upcoming programs and events.
  - managed Grand Re-Opening promotional campaigns and events for stores in multiple markets.
  - traveled to serve as site manager for other larger market-based events.

• Area Marketing Coordinator, Media Play

  The Musicland Group

  (Privately Held; Retail industry)

  April 1997 — October 2002 (5 years 7 months)

  Based in Buffalo, NY, developed and supervised regional efforts for a ten-store district of the national retail chain, reporting to Area Manager/Regional Director and Vice President of Stores.
  - developed and executed regional programs with national vendor representatives
  - provided functional interface for corporate headquarters in the fulfillment of national programs
  - trained incoming Area Marketing Coordinators for the company, and served as team lead for group of 7 field-based Marketing Coordinators
  - served on planning team for national annual conferences
  - earned “Area Marketing Coordinator of the Year“ Award for Excellence (1998)
  - managed Grand Openings of new stores in the Buffalo (NY) and Pittsburgh (PA) markets

• Director of Communication and Promotion

  Buffalo Blizzard Soccer

  (Privately Held; Sports industry)

  August 1996 — April 1997 (9 months)

  Responsible for all aspects of the marketing, promotion, and game events presentation for the National Professional Soccer League franchise
  - directed the efforts of the team’s advertising agency partner
  - managed public and community relations functions, and served as editor for team publications
  - supervised development of sponsored programs, as well as their fulfillment
  - managed team apparel and merchandise program
  - interfaced with facility staffs on matters of game event management

• Marketing Manger, Special Projects

  Rich Products Corporation/Rich Entertainment Group

  (Privately Held; Entertainment industry)

  September 1993 — October 1995 (2 years 2 months)

  Provided marketing support and in-house agency services for Rich Entertainment Group properties, including the Buffalo Blizzard Soccer Team, Custom Sports & Promotions, BR Guest (restaurant properties and hospitality division), and special projects for Rich Baseball Operations.
  - produced National Professional Soccer League All-Star Game held in Buffalo, NY (1995)
  - managed partnership marketing and royalties producing programs for Bison Baseball, Inc.
  - produced advertising campaigns and media plans for Rich Baseball Operations’ teams in Wichita, Niagara Falls and Jamestown
  - sponsorship development and fulfillment, special events, media planning, copywriting, audio and video production, and creation of collateral materials

• Public Relations Manager

  Shea's Performing Arts Center

  (Non-Profit; 11-50 employees; Performing Arts industry)

  1984 — 1985 (1 year )

Robin Lenhard’s Education

• State University of New York at Buffalo

  BA , Communication, Marketing , 1979 — 1984

• Gates Chili High SChool

  1974 — 1979

Additional Information

Robin Lenhard’s Groups:

•    Musicland Alumni
•    Musicland Alums

Robin Lenhard’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• reference requests
• getting back in touch