Robbin Block

Current

• Lead Consultant & Professional Speaker at BLOCKbETA Marketing

Education

• Boston University
• State University of NY at Albany
• State University of New York at Binghamton

Recommended

3 people have recommended Robbin

Connections

140 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog

Robbin Block’s Summary

-- Very strategic with experience taking firms from initial concept, through feasibility research, through conceptual development, branding and marketing communications execution.

-- Over 12 years experience in the telecommunications industry directing marketing strategy and execution (budgeting, team development, branding, Internet, user experience, etc.) with the ability to quickly, yet thoughtfully evaluate situations, make decisions, and offer creative solutions.

-- Substantial knowledge and experience in Web architecture/interface development, ecommerce and merchandising, online customer support and analytics. Extensive practice evaluating marketing strategies and tactics to position clients competitively.

-- Good eye for design and detail with the ability to communicate creative concepts and direct design firms, IT and internal resources to deliver on that vision. Excellent editor with the ability to hone existing materials in terms of language, style and tone to meet brand and sales objectives.

-- Work with sales, telemarketing, customer care, partner firms and marketing communications groups to ensure consistent communication across channels.

-- Persuasive communicator via personal contact, presentations and teaching, writing, phone and negotiation. Ability to translate technical concepts into effective materials for cross-functional and diverse teams.

-- Strong in project management: budgeting, scheduling, resource allocation, cross-functional communication, analysis and measuring results.

Robbin Block’s Specialties:

Strategy, execution (traditional and new media), branding, Internet, advertising and direct marketing. Ability to direct and produce Web publishing, graphic arts, desktop design, and printing. B2B and consumer marketing. Extensive knowledge of wireless industry, youth market and mobile payments, and fitness. Available as public speaker on marketing and Internet marketing for small, startups and early stage businesses.

Additional Information

Robbin Block’s Websites:

• My Company
• My Blog

Robbin Block’s Groups:

Member SBA/SCORE (Advisors to America’s Small Business) since 2003. Active as Internet Marketing Instructor and Small Business Counselor.

•    Boston University School of Management Alumni
•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    Inbound Marketers - For Marketing Professionals
•    Online Marketing Experts
•    Linked:Seattle
•    eMarketing Association Network
•    IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
•    Marketing 2.0 Technology (Over 3300+ Members)
•    Boston University Alumni
•    SCORE, Counselors to America's Small Business
•    Brand & Communications Management
•    Social Media Today
•    iPhone Developers - www.iPhoneintouch.com
•    NWEN - Northwest Entrepreneur Network
•    Washington Technology Industry Association (WTIA)
•    MarketingProfs
•    Multimedia, Print and Web Publishing Technologies
•    Social Media Conference NW
•    user friendly thinking
•    Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
•    B2B Social Media
•    Mobile Connect
•    Seattle SCORE